Shulou(Shulou.com)11/24 Report--

CTOnews.com August 8 news, according to BBC, Amazon platform recently appeared a large number of false praise claimed by AI, these stereotyped false praise in the "product page", "store guide", and without any retouching, users can find this "spam" at a glance, which is tiresome.

BBC said that the false positive reviews were obviously generated by online stores, but it was not clear why the shopkeepers used such a form that they could see through at a glance to improve their product rankings, or how they bypassed the purchase and delivery process and used AI to generate the content in batches.

▲ source BBCCTOnews.com found that BBC claimed that at least 1/7 of the platform user reviews in Amazon UK were generated by AI, and that the content of these "false praise" author data cards was quite general, and the profile was usually a lengthy text written in ChatGPT-style "insipid" form.

▲ Touyuan BBC Amazon claims that it is "working very hard to ensure that user reviews on the platform are strictly reviewed." Amazon uses machine learning to find "suspicious accounts" and track the relationship between the "purchase account" that left comments and the shopkeeper who sold the product, Dharmesh Mehta, head of Amazon's customer trust team, said in an interview with BBC.

However, from the results, the audit effect is not satisfactory, BBC believes that Amazon needs to strengthen the audit mechanism to protect the rights and interests of consumers, so that users will not be unhappy with the "false praise" information that can be identified at a glance.

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