Shulou(Shulou.com)11/24 Report--

CTOnews.com, August 6 (Xinhua)-- according to the latest quarterly data from IDC, global tablet shipments fell 29.9% to 28.3 million units in the second quarter of 2023 compared with the same period a year earlier.

Global consumer demand for tablets continued to be weak in the quarter, with large manufacturers experiencing double-digit declines and high channel inventory levels, but analysts expect the problem to ease further in the coming months.

In addition, Chromebook shipments also showed a downward trend in the second quarter of 2023, but only 1.8% lower than a year earlier, with a total shipment of 5.8 million units. As far as CTOnews.com knows, Chrome OS licensing fees will rise in the second half of this year, so some manufacturers will place a large number of orders for the second half of 2023 in advance.

Broken down by brand, Apple still dominates the top spot in the tablet market, with shipments of 10.5 million units, down 16.8 per cent from a year earlier. With the decline in volume, Apple is still more competitive than its competitors.

Samsung ranked second in shipments of 5.8 million units in the quarter, but fell 18.3 per cent year-on-year due to weak demand.

Lenovo rose to third place in the quarter, with shipments of 2.1 million units, down 38.8 per cent from a year earlier, but up 12.9 per cent from a month earlier.

Huawei ranked fourth in shipments this quarter, with 1.7 million units, down 22.9% from a year earlier.

Xiaomi entered the top five for the first time this quarter, with shipments of 1 million units, up 41.6 per cent from a year earlier. Analysts point out that this is the result of the company's strategic product launch and the good channel layout established in the Asian market.

"the tablet market is further divided, with iPad occupying the high end of the market, while brands such as Xiaomi and Lenovo are expanding rapidly at the low end of the market," said Jitesh Ubrani, IDC's mobile and consumer device research manager.

"the economic market conditions of the past few years have paved the way for the deployment of tablets. Products that have more features but are affordable are popular, especially in emerging markets, because they bring higher value to consumers, "said Anuroopa Nataraj, senior researcher on mobile and consumer devices at IDC." that's why some new participants enter the market, so the growth rate in emerging markets is much better than in mature markets. "

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