Shulou(Shulou.com)11/24 Report--

August 6 news, so far this year, the craze of generative artificial intelligence has swept the entire technology industry. Job postings show that Apple is expanding its pool of generative AI professionals and plans to apply the results to products such as iPhone and iPad to improve the effectiveness of generative AI locally on mobile devices.

It is reported that Apple is recruiting dozens of jobs for offices around the world, such as California, Seattle and Paris, mainly to study large language models and generate text, images or code based on simple user prompts.

All of the above job postings were posted between April and July this year, indicating that Apple is engaged in a "large-scale long-term research project that is expected to affect the future of Apple and related products".

Apple's machine intelligence, neural design and other teams are recruiting researchers and engineers to do basic research on large language models in the Paris lab and to compress existing language models. so that it can run efficiently on mobile devices rather than in the cloud.

While competitors such as Microsoft-backed OpenAI and Google have pre-empted the release of generative artificial intelligence products such as chatbots and productivity assistants, Apple's job postings show that the company is stepping up efforts to apply high-end technologies such as big language models to mobile devices.

This remains a daunting technical challenge for Apple's competitors, but it is crucial to Apple's core business in selling devices and related services.

In an earnings call on Thursday, Tim Cook, Apple's chief executive, called artificial intelligence and machine learning "core basic technologies, and almost every product we make is indispensable". Apple spent $3.1 billion more on research and development in the second quarter than in the same period last year, which Mr Cook attributed in part to the company's investment in generative artificial intelligence and said Apple would "invest a lot of money" in the coming months.

Apple devices also have artificial intelligence technologies such as automatically correcting photos or automatically generating animations. But so far, the company has been cautious about using machine learning technology to enhance the functionality of existing equipment.

"their short-term goal is to integrate generative artificial intelligence with existing products to achieve immediate results and uses," says Lukasz Olejnik, an independent researcher and cyber security consultant who often works with large technology companies.

The advantage of running artificial intelligence software locally on mobile phones is that there is no need to connect to the Internet or send data to the cloud, so that applications can run faster and deal with user data more securely. Running artificial intelligence on mobile devices will "have better privacy protection features," Olynik said.

For example, according to a job post from Apple, the company is looking for a senior software engineer to "compress and accelerate large language models in the reasoning engine on Apple devices." it refers to running artificial intelligence technology locally on mobile devices rather than on the network.

Another job post released by Apple on July 28 said the company wanted to "bring the most advanced basic model to the phone in my pocket and achieve a new generation of machine learning-based functional experience in a way that protects privacy."

Privacy has become an important part of Apple's marketing strategy as the company has been trying to distinguish itself from competitors such as Google and Facebook. Apple's digital assistant Siri already offers voice recognition based on device localization, which Apple says is a way to solve privacy issues caused by "unnecessary recording."

Other positions Apple has hired focus on enhancing the multimedia processing capabilities of artificial intelligence software. One of the job postings states that "image or video content is automatically generated for" action recognition and multi-round interaction. "

A French AI entrepreneur who recently left a large technology company says Apple is recruiting more AI talent in Paris and recruiting more people than other big technology companies. Apple, which currently has a small laboratory in Paris, has recently poached researchers from Facebook's parent company, Meta, and has plans to further expand its team, according to people familiar with the matter.

In 2020, Apple bought Seattle-based artificial intelligence start-up Xnor for nearly $200m, beating bids from other big companies such as Microsoft, Amazon and Intel, according to two people familiar with the matter. It is reported that the main business of Xnor is to study how to run complex machine learning models on mobile devices.

It was reported last month that Apple began testing artificial intelligence tools similar to ChatGPT at the end of last year.

Apple declined to comment on the hiring plan.

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