Shulou(Shulou.com)11/24 Report--

Recently, in order to help more guilds and anchors to achieve sustained growth with the help of high-quality traffic, Kuaishou Live launched a new policy for live video streaming in the Entertainment Association. It is reported that the focus of the policy mainly includes three aspects: the first is to adjust the new anchor task, the second is to add the new guild support task, and the third is to optimize the effort value task baseline logic. Through meticulous operation, focus support and stable development, Kuaishou LVB hopes that guilds and anchors in different sizes and different growth stages can be rewarded to achieve a double leap in traffic and realization.

New anchors and new guilds are empowered, and the support is increased again.

In this policy, Kuaishou Live Entertainment Association task will be composed of new anchor task, growth task, novice task, new guild support task and effort value task. For the entertainment guild stationed in Kuaishou live streaming, the platform adheres to the consistent principle of inclusive benefits and will issue differentiated tasks according to the level of the guild. The guild at the corresponding stage only needs to complete the corresponding task and can get a high proportion of points, which greatly reduces the difficulty of the task.

Among them, the new VJ task has made major adjustments, not only canceling the pipeline growth task and the new rollover task, but also assessing the activity and flow of the VJ obtained by the guild customers, and will keep the maximum 20% bonus unchanged. Excluding intermodal transport VJs, open VJs who are less than 120 days with the public, meet the broadcasting conditions and complete the pipeline layering goal at the corresponding stage, and you can get the corresponding bonus if you reach the standard. With the standard new anchor pipelining as the reward base, the maximum score of a single anchor in a single month can reach 200000 yuan, which can be called a real benefit.

The policy also details growth tasks and novice tasks, according to the last natural month of the last cycle, guilds greater than 500000 yuan do growth tasks, and guilds less than or equal to 500000 yuan do novice tasks. Growth tasks include effective VJ growth task, middle-and high-income VJ growth task, pipeline growth task and excellent task, with a maximum score of 19%. Novice tasks include effective VJ task, middle-and high-income VJ task, pipeline growth task and excellent task, with a maximum score of 14%. The base is the current month of conference VJ stock.

In order to improve the enthusiasm of the new guild and help more entertainment associations to open up the growth channel, Kuaishou Live has added new guild support tasks. For new guilds that have been stationed on the platform within 4 months, eligible participants will receive a corresponding bonus for the corresponding base when the VJ's active task, guild pipelining task and guild pipelining growth task reach the standard, and the highest score can reach 17%. And can be superimposed with the new VJ's task reward. It is worth mentioning that the new association which entered the residence in August this year can directly participate in the task of the new association.

Judging from the task composition of this policy, Kuaishou LVB not only creates a new growth engine for established guilds and mature anchors, but also supports the growth of new guilds and new anchors through refined and differentiated strategies. to help them find opportunities and space for survival and development-whether it is adding new guild support tasks or adjusting new anchors tasks, Kuaishou LVB once again sends a good signal to the new guild.

Not only that, Kuaishou LVB also optimizes and adjusts the baseline logic of effort value tasks, and the upper limit of the increase of new VJs is no longer assessed in the total increase range, which further reduces the difficulty of the task. For the aggressive entertainment guild, the value of effort means the return of real money, and the more effort you make, the more you will get back.

Based on the pattern of ecological prosperity, construct a benign guild system

In the live broadcast industry more and more "volume" at the moment, for the majority of new and old guilds, Kuaishou live broadcast is still a piece of fertile soil worthy of entry and deep ploughing.

Data show that the number of Kuaishou users reached another record high in the first quarter of 2023, with the average number of daily active users reaching 374.3 million, an increase of 8.3% over the same period last year, and the average number of monthly active users reached 654.4 million, an increase of 9.4% over the same period last year. The growth of the number of users and the prosperity of the ecosystem have led to the rapid growth of the live broadcast business. Kuaishou's live broadcast revenue reached 9.32 billion yuan in the first quarter, an increase of 18.8% over the same period last year. The number of active anchors in the guild increased by more than 140% compared with the same period last year, showing a booming trend of development.

In the past few years, Kuaishou Live broadcast has also shown its determination to live with the prosperity of the guild, showing full sincerity in the aspects of resource tilt, sharing incentives, operation and service, etc., to help the resident guild and anchors open up the path of rapid growth, and then open up the rising channel for the new and old guilds, complete the construction of the guild growth system, and finally realize the ecological prosperity of the guilds in the Kuaishou station.

Almost every year, we can see new initiatives launched live by Kuaishou for the guild. For example, in 2021, Kuaishou Live launched the Blue Ocean project, using 10 billion traffic to recruit urban partnership associations in 100 cities. since then, it has successively launched intermodal transport policies and high-quality program support policies. build a win-win ecological road for live broadcasting among platforms, associations and anchors; at the end of 2022, it launched Blue Ocean competition season activities for new and old associations inside and outside the station, giving flow, sharing, rights and interests and a cash reward of up to 3 million yuan.

Since the beginning of this year, Kuaishou Live has once again been aimed at guilds and anchors, successively launched video "Gongge" chat room live broadcast policy, on-screen interaction policy, entertainment guild video live broadcast policy. Moreover, Kuaishou LVB also provides refined services such as exclusive operation docking, regular training guidance, vertical community communication, and anchor system training for the guild. Under the environment of fierce competition in the industry and narrowed living space of the guild, this undoubtedly allows us to see greater sincerity and development potential of Kuaishou LVB.

From the early exploration of the guild system to today's fine operation and service, Kuaishou guild business has entered a new stage of development. In the future, Kuaishou Live will have more favorable policies and major activities coming online one after another to help the new and old associations grow and develop and achieve long-term operation. For the guild, which is still on the sidelines, it still means new opportunities and new dividends, which must not be missed!

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