Shulou(Shulou.com)11/24 Report--

"if you torture the data to a certain extent, it will confess everything."

Ronald Hallikos, the originator of new institutional economics, a professor at the University of Chicago and winner of the Nobel Prize in economics, once said this.

This famous economist has spent his whole life telling us the importance of data, and the reason why data is so important is that there is information behind the data that we need.

It can be said that almost all important industry information is generated around the data and changes according to the changes of the data. As an enterprise, we must not only have industry information without data, otherwise we will enter a state of following the trend, it will be difficult to walk in the forefront of the industry, and we will only be one step behind our competitors.

This leads to the need to have the ability of data analysis. if an enterprise does not understand data analysis, then it will enter a state of working behind closed doors and gradually out of touch with the market. For the ever-changing automobile market, of course, it is inseparable from the analysis and summary of the data.

It is now July, and halfway through 2023. Various data changes in the automobile market in the first half of the year will also be the best basis for enterprises to judge the direction of the market wind. After all, the pace of the automobile market is getting faster and faster, more complex and more elusive. Whoever has an insight into the direction of the market wind will be able to seize the first opportunity in the next competition.

Just a few days ago, we focused on analyzing the mixed market of new energy vehicles in the push article "fact, reality and consensus: using data to Perspective the Automobile Market in the first half of the year". So today, let's use the data again to analyze the "trends" that can be seen in the pure electric vehicle market in the first half of 2023.

Is the pure electric car selling well? Nowadays, the automobile market is at the key point of power switching, traditional fuel vehicles are no longer a dominant company, plug-in vehicles (including additional cars) and pure electric vehicles are encroaching on the market of traditional fuel vehicles. Although mixed cars are now in the limelight, and the major car companies are also laying out one after another, comprehensive electrification is still our ultimate goal.

So how much did pure electric vehicles contribute to the overall sales structure in the first half of 2023, and what changes have taken place compared with before?

According to the latest data released by the Federation of passengers, the total sales of pure electric, plug-in, hybrid and fuel vehicles in China in the first half of 2023 are 11.07 million. Of these, 2.52 million are pure electric vehicles, accounting for 22.8% of the overall market.

The sales of pure electric vehicles in June was 530000, an increase of 50,000 compared with May. It was in a continuous upward trend from April to June, and the overall performance was good.

In terms of contribution, although sales of pure electric vehicles continued to rise from April to June, the contribution of pure electric vehicles in the overall market has declined, reaching 24.5% in April 2023 and only 23.6% in June. On the other hand, the contribution of plug-in cars continues to rise, reaching 10.4% in June, with cumulative sales of 1.02 million vehicles in the first half of the year.

This shows that plug-in hybrid is still a hot model in the new energy market, and its growth rate has exceeded that of pure electric vehicles. This can also be confirmed by the analysis of the national passenger car market released by the Federation of passengers in June 2023.

As can be seen in the picture, in June 2023, the growth rate of plug-in cars increased by 95.7% compared with the same period last year, almost doubling the growth rate and 20.1% month-on-month growth. The growth rate of electric vehicles is 17% year-on-year and 9% month-on-month, which inevitably lacks stamina.

It is mainly due to technological innovation, the advantages of plug-in cars are more obvious, the major car companies are in the layout, such as BYD's DM-i technology, Great Wall lemon hybrid DHT technology, Geely Raytheon electric hybrid 8848 technology, Changan Blue Whale iDD hybrid technology and so on. By 2023, more manufacturers will choose to bet on the layout and mix the route, which has played an important role in market growth, such as the owl dragon series of the Great Wall, the extended range series of zero running, the Galaxy series of Geely, and BYD, the ideal blockbuster, and so on.

Thus it can be seen that although the pure electric vehicle is still the number one in the new energy market, and the growth rate is considerable, the plug-in car has gradually got rid of the stereotype and become the fastest growing hot category in the new energy market.

What is the sales structure of the pure electric market? Pure electric vehicles are the number one in the new energy market, and sales are still on the rise, so what is the sales structure of pure electric vehicles? In other words, which price do consumers prefer pure electric models?

Sales of pure electric vehicles accounted for 22.8% of the total car market in the first half of 2023, according to data released by the Federation of passengers. The sales volume of products in each price range also shows a completely different trend.

We can see that 200000-300000 yuan of pure electric vehicles and 100000-150000 yuan of pure electric vehicles are the highest, accounting for 29% and 26.2% respectively.

The main reason is that with the development of pure electric vehicles, the cost has gradually declined, and there are more and more models in the price range of 100000-150000 yuan, resulting in a sharp rise in market share, up from 19.2% last year to 26.2%. On the other hand, 100000-150000 yuan electric cars are the main force of online car-hailing, so the growth of the car-hailing market also plays a certain role in the sales of models in this price range.

Another big gap is the pure electric models under 50,000, which accounted for 20.2% of the overall electric car market in 2021, dropped to 16.8% in 2022 and 6.9% in June 2023. The main reason is that this price range is so convoluted that it is difficult for car companies to profit from the models in this price range, so they seldom enter the market.

Finally, it is worth mentioning that the price range of more than 300000 yuan to 400000 yuan, we can see that in the price range of 300000 yuan to 400000 yuan, the proportion of sales is rising, accounting for 7.7% of the overall pure electric vehicle market, while the market range of more than 400000 yuan has hardly changed for several years in a row.

This shows from the side that the current pure electric vehicles are not mature and have not made high-end products focused on the range of more than 400000 yuan like fuel vehicles.

How many electric cars are there in the TOP10 sales? After looking at the changes in sales volume and the internal price structure, let's take a look at several pure electric vehicles among the top 10 models in the overall market in the first half of 2023.

According to the sales data released by the Federation, there were four pure electric models in the first half of 2023: Tesla Model Y (No. 1), BYD Dolphin (No. 3), BYD yuan PLUS (No. 7) and Wuling Hongguang MINI EV (No. 8).

Among them, the sales of Tesla Model Y broke through the 200000 mark, becoming the only model in the market that sold more than 200000 vehicles in half a year.

There are six new energy models, in addition to the four pure electric models mentioned in the previous paragraph, plus BYD Song PLUS DM-i and BYD Qin DM-i models. In other words, there are four BYD models among the top 10 models, and the plug-in model goes hand in hand with the electric model, which is the envy of countless car companies.

There are four fuel models, namely, Nissan Xuan Yi in second place, SAIC Volkswagen Lang Yi in fourth place, Suiteng in ninth place, and Changan CS75 PLUS in 10th place. Among them, there is only one independent model of Changan CS75 PLUS, and the rest are joint venture models.

Thus it can be seen that Tesla is still the king of the era of pure electric vehicles, and it is also the goal that independent car companies urgently need to surpass, and the selection of four fuel vehicles also shows that fuel vehicles will still occupy the mainstream position in the market for a long time. And mainly the fuel models of joint venture car companies, independent brands still need to work hard.

Everything in the past is a preface. The past market changes have provided us with valuable experience and brought us a lot of reflection, but the car electrification war is still going on. With the efforts of major brands, I believe the market will bring us more surprises.

This article is from the official account of Wechat: automobile News Agency (ID:automobile-news), by Cheng Yu.

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