Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizens soft media new friend 1933769, soft media new friend 2064893, South China Daniel Wu's clue delivery! CTOnews.com, August 4, according to IDC's latest quarterly global mobile phone tracking report, shipments of 64 million smartphones in the Indian smartphone market fell 10% in the first half of 2023 compared with the same period last year; shipments in the second quarter were 34 million, down 10% from the previous quarter, but up 3% from the same period last year.

It is reported that the Indian market Top5 except vivo has declined to a certain extent, while vivo (excluding iQOO) surpassed Samsung and other manufacturers to the top with 7.4% growth in shipments.

So far, vivo's market share in India has expanded to 16 per cent, compared with 14.5 per cent in the same period last year.

It was closely followed by Samsung, whose market share fell from 16.3 per cent in the second quarter of 2022 to 15.7 per cent in the second quarter of 2023. Realme's market share fell from 17.5 per cent to 12.6 per cent, while OPPO fell to 11 per cent from 11.5 per cent last year.

It is worth mentioning that Xiaomi has the largest share decline in the top 10 of the Indian smartphone market, down 39.4% to 11% from 17.6% last year.

In contrast, POCO, another Xiaomi brand, became the fastest-growing brand with an annual growth rate of 76.5 per cent, increasing its market share to 5 per cent from 2.8 per cent in the second quarter of 2022.

In addition, apple and one plus had a performance second only to Poco, with a surge of 61.1 per cent over the same period, but one plus overtook apple (5.5 per cent) to sixth place with a 7.2 per cent share. In addition, Tecno and Infinix also had good growth, occupying the ninth and tenth places respectively.

Analysts point out that after several quarters of growth, the average smartphone price (ASP) in India reached $241 (CTOnews.com Note: currently about 1730 yuan), down 8% from the previous month, but up 13% from a year earlier.

In the second quarter. The market share of models below $200 (currently about 1436 yuan) fell to 65% from 70% a year ago, down 11% from a year earlier, while the market share of the mid-market ($200 < $400) remained unchanged at 22%.

In contrast, the market share of the mid-and high-end market ($400 < $600) is up 34% year-on-year and is now 5%, while the high-end market (over $600) is growing the fastest, up 75% from a year earlier, with a market share of 9%.

"consumers are choosing quality products because they can choose simple and affordable consumption methods. IDC expects this growth momentum to continue in the coming months of 2023," said Upasana Joshi, research manager for client devices at IDC India.

India is said to have shipped 17 million 5G smartphones in the second quarter of this year, with an average price of $366 (currently about 2628 yuan), down 3 per cent from a year earlier. Samsung, vivo and one plus are the leaders in 5G, with a combined share of 54%, while Apple's iPhone 13 and one plus Nord CE3 Lite are the highest shipments of 5G models in the second quarter of 2023.

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