Shulou(Shulou.com)11/24 Report--

On August 4, thousands of merchants across the country joined Alipay to launch the 10-day "Alipay Twist Festival". Create a new consumer experience with a new scene, so as to speed up the digital transformation of business services.

It is reported that during the event, users on Alipay to participate in the activity, have the opportunity to get 88 yuan to the store to pay red packets, Alipay points and so on. Red packets can be used to shop for consumption, connect online and offline, and stimulate consumption potential. In addition, users can participate in the "AI creation" competition to create their own works and make mobile phone cases.

It is understood that as businesses accelerate the transformation of digitization, the demand for digitization also tends to be refined. Alipay recently launched Alipay Mini Program Cloud to help merchants improve the conversion efficiency of the public and private domains.

More than 10 million red packets arrive at the store to open up online and offline consumption.

During the "Alipay Twist Festival" activity from August 4 to 13, users can search for "Twist Festival" on Alipay and enter the home page of the event to participate in various activities. Merchants and Alipay have prepared more than 10 million red packets for users. Users twist, have the opportunity to get 88 yuan to the store to pay red packets, merchant explosives, coupons and other concessions.

Users can also take part in the "AI creation" competition to create a painting, create a unique mobile phone case for themselves, or publish their own paintings. Highly praised works can receive 666 yuan to pay red envelopes at the store. In order to help brick-and-mortar merchants, the red packets received by users can be used by more than 10 million businesses offline.

At a specific point in time, brand merchants "flash" to send preferential rights to consumers, so that everyone can enjoy the online carnival. Users can also participate in the preferential group in the "Alipay consumption circle", eat, drink and play in advance, and enjoy the group purchase discount provided by the merchant.

Alipay Mini Program Cloud helps to improve efficiency in public and private domains to speed up the digital transformation of businesses

With the development of digital business, businesses are aware that only products and services on the Internet and other buyers, not digital.

Zhang Jing, head of Alipay integrated marketing, said that Alipay Twist gives full play to the role of Alipay platform, increases the input of public domain resources, opens up digital capabilities, and promotes the transformation of merchants' digital operation by creating a new IP for consumption festivals.

The digital operation of platform merchants tends to be refined, and the digital capabilities and tools used are becoming more and more abundant. In order to meet the needs of fine marketing, Alipay Twist Festival opens many marketing positions such as "consumption circle", "member" and "live broadcast" to merchants to provide more digital tool combinations and industry characteristic solutions. improve the transformation efficiency of the platform public domain to the business private domain.

In June this year, Alipay launched "Alipay Mini Program Cloud" to provide businesses and partners with a low-cost, stable and reliable basic environment and marketing tools, as well as improve the efficiency of business transformation from the platform's public domain to the merchant's private domain.

Mini Program Cloud can AI public domain traffic, combined with public and private domain data to provide merchants with more intelligent, scene-based and refined marketing solutions, as well as private domain intelligent shopping guide products, such as intelligent search products, personalized recommendation products, customer data center products, etc., to help merchants reduce customer acquisition costs and improve business transformation.

Give full play to the potential of the platform to promote consumption and help entities in a multi-pronged approach

In 2017, Alipay launched the "red packet code", consumers scan the code to get a discount, merchants earn a reward, bringing more passenger flow to small and medium-sized businesses. Since 2022, Alipay has invested capital and flow resources to hold a number of consumption festivals in conjunction with merchants to promote consumption and help merchants upgrade their digital operations. For example, the activities of "collecting five blessings" before the Spring Festival every year have become a New year's custom, and Alipay has gradually opened these IP to businesses to help them improve their digital business results and increase their income.

According to the 2022 Alipay Power entity Annual report, Alipay invested capital resources to boost consumption of nearly 65 billion yuan in 2022, and during the "Summer consumption Festival" in 2022, for every 1 yuan of red packet code invested in cities, it can drive 14 yuan of consumption.

Consumption Festival is the epitome of Alipay's efforts to promote consumption potential and promote the development of the real economy. Taking payment as the fulcrum, superimposing more rights and interests is forming the "aggregation effect" of Alipay, helping businesses to make digital transformation, so that businesses, consumers and service providers can achieve win-win results in consumption festivals and Wufu activities.

In addition, Alipay also launched the Star Program to open up 10 billion yuan in traffic subsidies, and launched a "30-0 service" to reduce costs and improve efficiency for small and micro businesses, of which more than 10 billion yuan has been saved for small and micro businesses since the fee reduction measure was launched in 2021 for more than a year.

Alipay also provides the base of basic technology products for third-party digital service providers, and opens the capability interface of atomized technology products to help service providers provide "easy-to-use and inexpensive" digital services for small and medium-sized enterprises. this year, we plan to build a total of 1000 industry solutions with market competitiveness.

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