Shulou(Shulou.com)06/01 Report--

This article mainly explains "how beginners operate and promote WeChat Mini Programs". The content of the explanation in the article is simple and clear, and it is easy to learn and understand. Please follow the editor's train of thought. Let's study and learn "how to operate and promote WeChat Mini Programs"!

Wechat promotion

The operation and promotion of Wechat official account needs a certain period of time to precipitate, combined with products to do content aggregation recommendations, the content is not necessarily much, but must be refined and in line with the positioning of WeChat account. Can recommend with partners, Weibo drainage, official website drainage and so on.

Resources push each other

Can make full use of flow, increase exposure and downloads, the order of magnitude is small, but the exposure is good, applications with built-in recommended bits can exchange volume with each other, but this needs to be based on a certain number of users.

Promotion of QR code

Users can access Mini Program repeatedly through the QR code. In other words, the QR code may become an important entry point for Mini Program. Based on this, operators in the actual operation of Mini Program should strengthen the role of the QR code, what they need to do is to let users find the QR code at any time and facilitate access. Operations need to be able to motivate users to visit repeatedly.

Group sharing

What we need to do is to make our Mini Program itself have the characteristics of spreading among friends and strong correlation. We can make use of the characteristics of the WeChat group itself to design a perfect user membership system to facilitate Mini Program users to find an entrance and facilitate the platform to associate with users.

Forum, post bar promotion

You can post in Mini Program-related post bar, you can contact the forum administrator to do some activities to promote, after posting, you should regularly maintain your own posts, timely answer users' questions, and collect user feedback information, so that the next version can be updated and improved. Mini Program can also be put on the Mini Program store to promote.

Weibo promotion

Position the products as Weibo features, seize the hot spots of the week or the same day to follow up, and maintain a certain degree of continuous innovation. Follow the relevant Weibo accounts in the industry, maintain interaction, combined with planning activities to improve the exposure of Mini Program.

Event marketing

The team maintains a keen sense of the market, for the combination of creative points that can be affixed to small products, with certain media resources, the event can be pushed out as quickly as possible, so that Mini Program can get more exposure.

Offline promotion

Put up posters in places with large flow of people and free publicity, make exquisite leaflets, attach the QR code of Mini Program, and publish leaflets in places and shopping malls where users are relatively concentrated.

Thank you for your reading. the above is the content of "how beginners operate and promote WeChat Mini Programs". After the study of this article, I believe you have a deeper understanding of the problem of how beginners operate and promote WeChat Mini Programs. The specific use of the situation also needs to be verified by practice. Here is, the editor will push for you more related knowledge points of the article, welcome to follow!

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