Shulou(Shulou.com)11/24 Report--

CTOnews.com, August 2, Japanese media 4Gamer interviewed Daxiong Eguchi, chairman and president of Shanghai Sony Interactive Entertainment (SIE) at the ChinaJoy 2023 game show last week. During the interview, Eguchi revealed the business of PlayStation consoles in the Chinese market and praised Mihayou's influence in the industry.

CTOnews.com collates and summarizes the relevant interview contents as follows:

Daxiong Eguchi said that China is already the world's largest game market, but the market is still dominated by mobile games, followed by PC games, home game consoles still belong to a minority in the Chinese market, although Bank of China PS5 is twice as fast as PS4, but China is still in the "stage of promoting mainframe games". For example, PlayStation PC GAMES, displayed at the ChinaJoy Sony booth, emphasizes "exactly the characteristics of playing PlayStation games on PC."

When talking about which game Chinese PlayStation players like best, Daxiong Eguchi said that the original God is the most popular game.

▲ Touyuan 4Gamer Takio Eguchi said that most Chinese players lack experience with the mainframe, especially the younger generation who play "original God". They prefer games that can be played anytime and anywhere, and they are used to playing games on mobile phones and tablets rather than on big screens such as televisions and computers at home.

▲ Touyuan 4Gamer Daxiong Eguchi pointed out that "original God" is a free game that supports cross-platform, which is in line with the habits of Chinese players for the game, players can use different devices to log in to the same account, which means that if players have a PlayStation host, they can usually play on their mobile phone, and continue to play on the big screen after going home, which relatively meets the needs of Chinese mainland players.

At the same time, Daxiong Eguchi said that the change in China's game industry does not revolve around platform competition, but is the huge impact of "original God", which leads to "the industry has adjusted its strategy one after another", which can be said to take care of the literal translation of the English name "Genshin Impact" of "original God"-"original God impact".

Daxiong Eguchi believes that the advantage of PlayStation in mainframe games and console systems is the experience that Miha Youyou does not have. " Sony SIE Shanghai worked with Miha Youyou for many years and produced it together from the "original God" development stage, and finally launched the PlayStation version. After the release of the game, the overseas version of "original God" has also achieved great success in Japan and the United States, and we began to consider that if we want to sell the game around the world, we must take a longer-term view.

In fact, with the popularity of "original God", Chinese developers have begun to think more about working with Sony to develop console games. The key to Sony China is how to make it a habit for players to "play on the big screen, play with the mainframe and play with their families".

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