Shulou(Shulou.com)11/24 Report--

CTOnews.com August 2 news, NetEase "against the cold" mobile games since the public test, the number of players has exceeded 40 million, coupled with the topic is high enough, the income naturally will not be low.

According to Qimai data, "against the current Cold" mobile game ranked No. 2 in July, surpassing "Game for Peace" and a number of popular two-dimensional games, second only to "Arena of Valor". The producer openly admitted that the game "has made a breakthrough and made a lot of money."

As a role-playing online mobile game, fashion is the bulk of revenue against the cold. The official announced today that the price of the appearance hairstyle that has been put on the shelves will be permanently reduced, and for players who have already bought, the price difference will be fully refunded, which is also relatively rare in normal operating games.

Most hairstyles in future games will be permanently reduced from the current 32 to 68 yuan to 18 to 28 yuan, including those that have been on the shelves in shopping malls, according to the official version of the mobile game. The following picture shows the current hairstyle prices in the mall, and the price reduction will take effect after tomorrow's update.

NetEase official said that players who have already bought hairstyles at the original price will start the after-sales service of "buying expensive bags to refund the price difference" and gradually return the price difference for players in the form of e-mail.

CTOnews.com found that this is not the "upstream cold" mobile games for the first time appearance price reduction operation. After the first weekly update of the public test, the game has been put on the shelves of "the cheapest fashion in the history of MMO" with a price of only 6 yuan, which claims to have successfully attracted "tens of millions of players" to make small payments.

NetEase "against the current cold" mobile games have declared that "to continue to operate for at least ten years" and "don't worry about making quick money", which is regarded by many players as a gimmick, but from the current operation and implementation of the game, it still seems to be a bit practical.

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