Shulou(Shulou.com)11/24 Report--

CTOnews.com, August 2 (Xinhua)-- Apple recently launched a new advertising campaign to promote its Apple Pay service, which uses the slogan "Pay the Apple Way" and is displayed on billboards, social networks and other platforms.

CTOnews.com noted that the "Apple pay" ad campaign was designed to demonstrate the convenience of using iPhone or Apple Watch to shop without taking a card out of your wallet, and Apple stressed the simplicity, speed and security of Apple Pay. Apple has installed billboards in the United States and the United Kingdom, which is also its main area to promote Apple Pay. Apple plans to showcase a dynamic and immersive experience on street billboards and mall booths that users can see in cities such as London, Birmingham, Manchester, Dallas and Atlanta.

The event also features four videos that demonstrate the ease of using Apple Pay, which Apple plans to play on social networks such as TikTok, Twitter and Instagram. For TikTok, Apple also worked with TikTok creators, and everyone replied, "what can I do with Apple pay?" This issue to trigger a discussion about the use of contactless payments.

The advertising campaign has been launched and ads have appeared in cities and social media networks. Apple Pay is one of the most widely used contactless payment methods, and Apple says it is accepted by more than 85% of retailers in the United States.

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