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TV Tokyo will promote its own IP "Dao Ji" in China and Southeast Asia, and plans to launch games and animation.

2025-01-16 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Shulou(Shulou.com)11/24 Report--

Thank you, Mr. Air, a netizen of CTOnews.com, for your clue delivery! CTOnews.com, July 31, TV Tokyo officially announced that it will promote content IP (intellectual property) in China and Southeast Asia, focusing on Hangzhou Dongman Cultural and Creative Co., Ltd., a wholly-owned subsidiary in China, to increase users' awareness of animation characters through Weibo, and then expand to Southeast Asia, with the goal of increasing revenue through animation and commercialization.

CTOnews.com learned from the official that TV Tokyo will expand the audience, first create a virtual image to raise awareness, and then launch games, adapt animation and so on. Tokyo TV will produce synergy through the three pillars of broadcasting, distribution and animation to create a "trend" to maximize the value of content.

The IP, tentatively named "Dao Ji", is produced with the theme of famous Japanese knives, which are very popular overseas, and is set against the backdrop of the resurrection of dark generals buried in the past and a world where peace is threatened.

Personnel:

Taiwanese illustrator ZELITTO (Rem in designing "Re: a Life in a different World from scratch")

Japanese animation screenwriter Kehiko Takayama (in charge of "Steel Alchemist" and "Magic teacher Niegma!? "script)

Partner: NADA HOLDINGS (Taiwan Animation Planning and Investment Co., Ltd.)

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