Shulou(Shulou.com)11/24 Report--

This article comes from the official account of Wechat: ID:paperji, author: fleeting years like ink

"well, did you know that League of Legends and CLANNAD are the same company's game?"

"Tencent has already made some achievements in the Gal world without entering the Gal industry."

"I really like the sentence from Chef KEY, 'huh?'"

Recently, Japanese game publisher Visual Art's, which owns brands such as KEY, posted an important notice on the official accounts of various social platforms.

The first half of the notice was a very normal change of staff in the company: the elderly former president, Ma Chang Longbo, decided to retire and hand over the post of president to Qiu Yeta, who lived in seclusion behind the scenes as a consultant.

The second half is very unexpected: at the same time, for the survival of the company, Visual Art's will transfer its shares to Tencent to strive for greater growth as a subsidiary of Tencent.

What does that mean?

It means that all the past works of Visual Art's, KEY and KEY will follow the surname of Tencent from now on.

You may not feel the outrageous extent of the matter at first glance. In KEY, the famous Japanese GAL industry, and Tencent, the "number one company in the world", the two companies can come together with a sense of discord as much as the Queen Mother praises the pretty little mermaid.

Of course, the so-called "number one enterprise in the world" is not what we say, but what Ma Chang Longbo, president of KEY, said in today's blog:

Friends who have been in contact with the second dimension, that is, the "second age" long enough, should not be unfamiliar with the name KEY.

KEY, known as "the strongest tear gas on the surface", has launched a large number of high-quality visual novel games, commonly known as Galgame and animation, in the more than 20 years since its inception.

Among them are the familiar "Clannad", "Air" and "Angel Beats!". These works have always appeared frequently in topics such as "what are the recommended masterpieces" and have absolutely heard of them even if they have never seen them.

And these works also have some common characteristics. For example, it is very knife, for example, it is very tearful, for example, the ending is very unpleasant.

Someone may be about to ask, you Tencent usually do online games to do mobile games, how do you want to buy Visual Art's, which is famous for harvesting players' tears, painting style is not right?

In response, Father Malambo, the (former) president of Visual Art's, also posted a blog on his official website telling the story of the acquisition.

At the beginning of the article, the Don first honored himself, saying that the transfer was entirely due to his own lack of energy and the lack of suitable operating personnel in the company, and it was by no means due to the poor management of his own company.

To this end, he particularly stressed that thanks to everyone's efforts, the company's revenue in the past six months reached the highest level in nearly 33 years, which is a solid "excellent tune."

Guess why the past six months have shredded 33 years of income? Although the operation of the company has taken a sudden turn for the better in the past year, the Don is 63 years old and can no longer work hard for energy or health reasons. In order to keep the family, which is 100% controlled by himself, from falling apart, he had to plan ahead.

Heir? Unfortunately, there is no suitable candidate within the racecourse family.

Rely on the listing to disperse the equity to stabilize the operation of the company? But the relaxed and comfortable working atmosphere within KEY has made listing a goal that is difficult to achieve in a short period of time.

As a result, he had only one good choice left-- hugging his thighs.

Yes, transfer your equity to a stable and reliable listed parent company.

After some selection, they also turned their attention to the "number one entertainment and game company in the world (again, this description only represents the opinion of Lombo Racecourse)."

(he even posted many works run by Tencent and owned by Tencent.) in the second half of the blog, the racecourse Don bragged about his works over the years, and with the title once, once at the end of each paragraph, a total of three times high-intensity frequency to express "Ma Zhi must be very powerful" thank you.

(even at the beginning of the full text, there is a saying that Ma Zhi is a strong fan of true love.) moreover, we can see that Ma Zhijun himself has also made an extremely straightforward statement about the acquisition:

"can be acquired, thanks to our" braised Paradise "?"

And the racecourse Lombo also replied, "that's right."

"braised Paradise", also known as "Heaven burns red", was released in February last year. Ma Zhijun is responsible for compiling the plot to mobile games. Thanks to its high-quality script, the game revived Mazhi's previous failure to win the Resurrection, won Japan's Google Play Best of 2022 best drama last year, and is now one of the main sources of revenue for KEY.

In other words, their commercial achievements in GAL for 20 years have been completely overshadowed by mobile games that have only been done for a year. GAL pills, sure.

Right. Although we still don't understand the details of the acquisition, we can see from the words of Ma Zhijun and Racetrack Longbo that Tencent really did not buy KEY because of your four tear gas bombs, spring, summer, autumn, winter and other old galgame situations.

The economic performance of the mobile game "Gossip Sky" is what Tencent really values.

At the end of the article, the racecourse Rombo also briefly talked about the outlook for the future, photographing the chest plate for fans to ensure that they will release more and better works, so that people do not have to worry about the changes after the acquisition.

Of course, as domestic players have always had an unfriendly stereotype of Tencent, after this series of news, there has been a steady stream of voices about the acquisition and the future of KEY.

First, the major works of KEY Society P on this Tencent mobile game pickled into the flavor of the iconic login interface, let a smell of Tengzi coming.

It is also to move the famous hostess Guhezhu into Tencent Games and let her act as the guardian of coaxing players into krypton gold.

Or add an option to recharge 648 and resurrect immediately to the deceased. Collect light jade? RMB is Guangyu!

(immoral, too immoral) of course, it is not just these black Tencent jokes that contribute to the fun of hell jokes.

In the attack on Tencent, there are also some self-exploding people from time to time, such as the following brother said, "it costs money to fast-forward to play Gal", so that the players who have always supported the authentic Gal do not understand.

The copyright changes brought about by Tencent's acquisition of KEY have also made it possible for a "grey area" in China to be liquidated-games that rely on the theft of KEY characters based on transnational rights protection difficulties may be greeted by Pizza Hut in Nanshan one by one.

While domestic players were debating whether the acquisition was good for KEY, SCA, an old friend of Pillow Club, could not help sending three tweets, oh no, X posts, to express his envy.

"Please also buy our company and let me retire!"

"the parent company is Tencent, which is amazing."

"I remember the racecourse president said that when he retired, he would cook and have a party at home. I must have a party. I'm still waiting for dinner."

It seems that the days of these Gal manufacturers are not very satisfactory.

As you can see, although we can still see the birth of dozens of new GAL every year, but on the whole, the situation in the GAL industry is not too terrible to describe.

From the whole blog of Lombo at the racecourse, we can read their joy that is almost overflowing with paper-they are really happy to explode.

As for the pathetic SCA, not long ago, the new film Sakura carving was competing with Shaddock's Angel Sao Sao for the king of the mountain-they are not monkeys, and Tencent is not the tiger that is not at home-but a nuclear bomb to fill the mountain. In front of Tencent's big hands, the scale of these GAL infighting is really as insignificant as a baby's diaper change.

You know, pomelo, which has been firmly at the top of the sales list of major stores in the GAL world, is only a super-mini team with less than 10 people (old data). Visual Art's, the parent company of KEY, which is relatively diversified in its development direction, has less than 70 employees. Even if the whole GAL world combines all the forces to make a scene, it is like a family in front of an enterprise of such a size as Tencent.

So you can understand why the whole blog of Longbo Racecourse is unstoppable "(laughter)", why the atmosphere of happiness suddenly appears on paper, because Tencent reaches out its hand, not to mention KEY, even for the whole GAL world, it is literally "mechanical cooling". No wonder SCA can't hold on to himself.

However, it is a pity that throughout the GAL world, only KEY has the qualification and strength to choose one to accept the gift. On the one hand, KEY has been transformed into full-age for many years, and the work is more suitable for barrier-free internationalization; on the other hand, braised Paradise is there. However, I do not know whether such a case will prompt the entire GAL industry to prefer ALL IN mobile games, trying to replicate the commercial brilliance of HBR to attract the attention of China's rich brothers, so as to achieve redemption.

(the future of next-door pomelo's full-age strategy is not clear.) and, if the acquisition goes well, KEY is even Tencent's first "two-dimensional" subsidiary.

As for how Visual Art's and KEY will change after becoming subsidiaries of Tencent, it will take time to test-according to Tencent's usual image of angel investors abroad, there is no need to worry about such things as "KEY may deteriorate, but it will never go bankrupt."

Of course, it is hard to say whether there will be any such thing as Arena of Valor's new hero Li Hua.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.