Shulou(Shulou.com)11/24 Report--

On July 28, the long-lost ChinaJoy kicked off at the Shanghai New International Expo Center. As one of the most famous and influential annual events in the global digital entertainment field, ChinaJoy has accompanied China's digital entertainment industry for 20 years. It has not only become a global entertainment and game event, but also gradually become a stage for technology enterprises to show cutting-edge technology. This year's ChinaJoy ushered in the 20th anniversary milestone, the scale of the exhibition is unprecedented. In recent years, large-screen games have become a new favorite of gamers with more immersive and shocking experiences. This year's ChinaJoy, Hisense TV unveiled at the Perfect World game booth with the 2023 popular style king U7K to provide high-energy audio and picture partners for gamers.

Perfect World Game, as a game manufacturer with profound R & D strength, launched six new multi-end products with different styles, as well as three blockbuster products. At the exhibition site, many game enthusiasts gathered in the exquisite game world composed of Perfect World's 11 products and perfect game community, as well as COSER of ShowGirl Goddess Group and COS classic game characters taking photos with the players on the spot. Hisense TV U7K helps players to better show the magnificent scene and enjoyable experience in Perfect World's game masterpiece.

Hisense TV U7K is equipped with a new generation of Hisense ULED X perceptual picture quality technology platform, by upgrading the photosensitive system and innovating the algorithm, the industry's first 16bits environmental light control is upgraded to 16bits sensory ambient light, and combined with AI audio and picture adaptive adjustment technology, the picture quality can be adjusted according to users' viewing position, light shade and color temperature. In the complex light "Zhu Xian World" display area, Hisense TV U7K still brings players a real and immersive game experience, making players seem to be in the mysterious new national style fairy world.

In terms of the refresh rate of the winning game, Hisense TV U7K uses native 144Hz high-brush screen, through the unique 240Hz frequency doubling refresh technology to achieve full-channel 240Hz display in HDMI, USB, online video, TV and so on. At the same time, it also supports VRR variable refresh rate, ALLM automatic low delay, FreeSync anti-tear, etc., to avoid tearing and stutter phenomenon. In the Perfect World game e-sports project area, Hisense TV U7K gives the live audience a silky watching experience, and every step of the players' operation is clear and consistent.

In order to make the game experience more convenient for gamers, Hisense also first introduced the game console interface. When the game console is connected through HDMI, it can identify the device type in seconds, remind the device access type, start the game mode synchronously, and quickly set a number of parameters to ensure the silky game experience.

If you want to have an immersive game experience, sound quality improvement is standard. In terms of sound quality, Hisense TV U7K adopts the scheme of "36.7 °pre-jump horn sound", which moves the center of the TV sound field up to the center of the screen, and strengthens the mid-treble at the same time, so as to output a more shocking auditory effect. In the demon display area of the game, the audience can feel the murmur and echo of the mysterious Lord from the western magic scene. The enhancement of the sound field also brings a stronger sense of orientation and three-dimensional sense, which can make the audience feel this fantasy adventure more immersed.

With its excellent audio and picture strength, Hisense TV U7K not only topped the TV bestseller list after six weeks on the market, creating the fastest record for new products in the color TV market in recent years, but also frequently topped the technology media TV bestseller list and become the first choice for audio-visual enthusiasts and gamers.

According to the 2022 global TV shipment survey data released by authoritative market research institution Omdia, Hisense ranks second in the world, which is the best ranking for Chinese TV brands, and Hisense is also the only company in the global TOP5 brand that has bucked the trend. In fact, Hisense TV, which is a global leader, has always attached great importance to the user experience of video games. It is reported that Hisense is the first Chinese brand to layout high-brush TV products, and firmly occupies a leading position in the high-brush TV market. As early as May 2020, Hisense officially released the first game TV E75 that supports 4K 120Hz, which opened a new era of games in the living room with high picture quality, high refresh rate and smooth running speed. Since then, the game TV market has entered the introduction period, Hisense around e-sports game scene, high-frequency to promote technological innovation, continue to enrich the high refresh rate TV product matrix. In March 2021, Hisense launched the European Cup customized product U7G-PRO, which achieved a high overclocking 144Hz high refresh for the first time in the industry; in March 2022, Hisense launched the third generation game TV Ace, which has a rare double 240Hz refresh rate of "240Hz high brush + 240MEMC dynamic frame patching" in the TV industry, together with HDMI 2.1 interface, bringing an extremely smooth and smooth gaming experience.

Over the past three years, Hisense has taken the lead in popularizing high refresh rate technology in middle and high-end products. 120Hz, 144Hz and 240Hz products all have layout, covering four sizes of 55, 65, 75 and 85 inches, high-brush game TV has achieved two iterations, and the technical level and the number of product models are ahead of the industry. Hisense's high-brush game TV not only supports mainframe games, but also supports Tencent START cloud games, making full efforts in the supply of game content to provide a variety of choices for game enthusiasts.

This time, the Hisense TV U7K perceptual picture quality experience and the surprise combination of Perfect World games show players a new upgrade of the living room game experience. Watch TV and play games, come to the Perfect World game booth to experience the real fun of games!

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