Shulou(Shulou.com)11/24 Report--

At the 2023 Global e-sports Conference held on July 28, Mo Kedong, Senior Vice President and Chief Marketing Officer of Qualcomm, delivered a speech entitled "win quickly: Snapdragon works with partners to help Mobile e-sports develop". The following is the full text of the speech:

Good afternoon, everyone. I'm glad to be invited to today's event. I am Mo Kedong, Chief Marketing Officer of Qualcomm. I am very pleased to be here to discuss the current market structure and future development of Mobile e-sports.

I will also share with you why Qualcomm has been committed to changing the development trend of Mobile e-sports and how we can bring an exciting mobile e-sports experience to players around the world.

To introduce Snapdragon again, Snapdragon is Qualcomm's leading technology brand, which has been endowed with more than 2 billion popular terminals around the world. Our Snapdragon platform provides advanced connectivity, video, audio, terminal-side artificial intelligence technology and, of course, an excellent gaming experience for terminals created by global partners.

Qualcomm attaches great importance to investment in games and e-sports, not least because of the continued growth opportunities in this market. Despite some adjustments in the game industry in 2022, the entire game market still generated $182.9 billion in revenue. And in the face of economic weakness, revenue in the gaming industry is expected to grow to $206.4 billion by 2025.

What is exciting is that the Asian Games to be held in Hangzhou this autumn will include e-sports in a formal competition for the first time, reflecting the global influence of the gaming industry. We believe that this will inspire a new round of enthusiasm among gamers, industry leaders and game platforms.

Mobile games have always been an important engine driving the growth of the game industry. Mobile games account for more than 50% of the total game market revenue, while the Chinese market is still the core of the mobile ecosystem.

As Snapdragon continues to drive innovation in gaming, we see that mobile games open up new possibilities, blurring the line between smartphones and traditional gaming platforms.

We also support and develop this huge gaming community through strategic investment. In 2022, we see an opportunity to help further improve the competitive level. Therefore, we cooperate with the global e-sports leader ESL FACEIT Group to create the Snapdragon e-sports Pioneer Competition.

Snapdragon e-sports Pioneer is an international e-sports tour covering many types of games, spanning six international divisions, including China. This event presents the world's most popular mobile e-sports game, bringing together the highest level of top players and teams to compete with each other. In the first year after its launch, the Snapdragon e-sports Vanguard Competition had an important impact. The event became the world's largest third-party e-sports Tour, attracting more than 2 million players from hundreds of countries to sign up for the competition. The players competed fiercely in ten games for cash prizes totaling more than $2 million.

Although the tournament is spread all over the world and the scale of players is expanding rapidly, with the support of our partners, the scale of the Snapdragon e-sports Pioneer Competition in China is the largest.

Snapdragon has been committed to promoting the development of Mobile e-sports. In addition to the Snapdragon e-sports Vanguard Competition, we are pleased to announce that Snapdragon has continued to cooperate with Arena of Valor Professional League (KPL) and become the official partner of KPL for two consecutive years.

In order to consolidate our technological leadership in the field of Mobile e-sports, Snapdragon has invested heavily in supporting and promoting mobile competitive games. We are very pleased to join hands with Tencent Games, NetEase Games, Perfect World and Mihayou to provide top gaming features and experiences for our flagship smartphones based on our second generation Snapdragon 8 mobile platform.

Compared with the previous generation, the GPU performance of the second generation Snapdragon 8 has been improved by 25%. With the 144Hz screen refresh rate supported by the second generation Snapdragon 8, such as the latency reduction features brought about by Qualcomm Game Quick Touch, and the world's fastest connection speed supported by Qualcomm FastConnect 7800 with high frequency concurrency (HBS) technology, Snapdragon is able to bring faster response and more immersive gaming experience to players around the world.

We are proud to provide players with tools to help them enjoy a great gaming experience and be invincible.

We are committed to promoting the progress of the industry, so that Snapdragon and our partners can walk at the forefront of the game market. In the Snapdragon e-sports Pioneer Competition in China, the contestants are equipped with smartphones from China's leading mobile phone manufacturers, and these terminals are equipped with the second generation Snapdragon 8 mobile platform that supports Snapdragon Elite Gaming features. At the same time, with the e-sports Tour and game technology-related shows held around the world, our Chinese partners have also entered the global market to show their products to gamers and technology enthusiasts all over the world.

For Snapdragon, innovation is the core of Mobile e-sports. Advanced wireless technologies, including 5G, Wi-Fi 6 and Wi-Fi 7, are bringing new possibilities to the industry. In 2022, Snapdragon e-sports Pioneer held the first e-sports event supported by Wi-Fi 6 technology, and players used smartphones equipped with Snapdragon platform to achieve a wireless, unrestricted competitive experience. In the near future, we plan to hold the first Mobile e-sports Tour supported by Wi-Fi 7 technology, which will open up a new possibility for Mobile e-sports with lower latency and larger network capacity, and lead Mobile e-sports into the "post-LAN" era.

For players, reliable connections give them a competitive advantage. For viewers, the faster Internet speed will not only enhance their live participation experience, but will also have the opportunity to change the way they watch e-sports events. For example, in the Snapdragon e-sports Pioneer S4 season, we introduced the live streaming of VR from the first perspective in the game. For fans at the event, this technology can bring them directly into the game scene and create a truly immersive experience.

Through the Snapdragon e-sports Vanguard Competition and cooperation with KPL, we have a great advantage in the mobile gaming ecosystem. With advanced technology, we are promoting innovation and breaking boundaries to take full advantage of the broad opportunities brought about by the game market.

It has been our long-standing mission to make it easier for players from all over the world to participate in Mobile e-sports. Our technology helps ensure that players can compete at the highest level no matter where they are. With the help of our partners, Snapdragon will continue to empower an era of "everyone is a player".

We look forward to meeting you at ChinaJoy's E4 Snapdragon theme Pavilion, where you can watch the finals of the Snapdragon e-sports Vanguard Elite Invitational tournament, experience more than 100 Snapdragon enabling terminals and technologies, and experience the wonderful demonstrations brought by us and our partners. One of the highlights of the demonstration is that we work with Chinese automotive partners Gaohe Automobile and NetEase Games to create an immersive entertainment experience across smart terminals to play NetEase's latest game on Snapdragon's smart car Gaohe HiPhi Y, smartphone and game handheld simultaneously.

Thank you for listening and I wish you all to enjoy ChinaJoy!

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