Shulou(Shulou.com)11/24 Report--

Baskets of fresh tomatoes transported by cold chain trucks are quickly stored in the Cainiao cold chain warehouse in Beijing. After the multi-stage sorting and packaging of these tomatoes will be completed in the warehouse, some of these tomatoes will be distributed by the city distribution capacity of the rookies to the supermarkets such as Box Horse, Da Runfa, Meituan, Dingdong, and so on, while some will be delivered directly to consumers by the rookie distribution ability.

This is the agricultural product supply chain fully managed service launched by rookie for the agricultural field. At present, Kaisheng Haofeng, a key national agricultural industrialization enterprise with in-depth cooperation, has realized the full hosting of "seed to table". Not only does it no longer need to worry about the warehouse distribution and logistics of fresh fruits of agricultural products, it can also reduce the cost of the whole link by about 10% in the first year.

On July 27, Kaisheng Haofeng and Cainiao Group formally signed a strategic cooperation agreement, and the two sides will carry out more in-depth cooperation in the areas of cold chain of agricultural products, warehouse distribution and green technology.

Kaisheng Haofeng Agricultural Group is a member enterprise of China Building Materials Kaisheng Science and Technology Group, a key enterprise of national agricultural industrialization and a national high-tech enterprise. The enterprise is well-known for tomato cultivation and production, with its agricultural products brand "A Big ™" and "Green Walker". It ranks first in sales for a long time in the tomato category of Tmall, Tmall supermarket, Douyin and other e-commerce platforms. The enterprise is also the largest agricultural design, construction and operation service provider of intelligent facilities in China. It has built intelligent glass greenhouse bases with a total operating area of more than 3000 mu in Shandong, Sichuan, Anhui and other places. At the same time, it has its own and cooperative planting base of more than 100000 mu.

It is worth noting that in the fully managed service of the supply chain, Cainiao has optimized its packaging scheme through green technology, and the cost of packaging materials has been reduced by 10% and 16%. At the same time, the embedded RFID cycle frame is used to manage the fruit production, fruit circulation and vehicle assets of the base, so as to realize the full-link digitization of the logistics link. RFID and the application of one box and one yard make it easier for consumers to trace the origin of fruits.

(Ma Tiejun, Deputy General Manager of Kaisheng Haofeng Group)

Ma Tiejun, deputy general manager of Kaisheng Haofeng Group, said that Kaisheng Haofeng, as the largest intelligent glass greenhouse operator in the country, hopes that the two sides can empower each other in the full-link business of agricultural products, expand their services to a wider range of consumers, and jointly create an efficient, green and sustainable supply chain system to provide a model for the transformation and upgrading of modern agriculture and the overall promotion of rural revitalization.

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