Shulou(Shulou.com)11/24 Report--

On the afternoon of July 27, news, Xiaopeng and Volkswagen recently reached strategic cooperation, in the institutional telephone meeting, Xiaopeng talked about some details of the cooperation between the two sides.

On the evening of July 26, Volkswagen announced that it would add about $700 million to Xiaopeng and subscribe for about 4.99% of Xiaopeng's equity at a price of $15 per ADS. After the transaction is completed, Volkswagen will receive an observer seat on Xiaopeng's board of directors. In the initial phase of the cooperation, for the mid-size car market in China, the two sides plan to jointly develop two electric models of Volkswagen brand, and plan to go to market in 2026.

Speaking of the cooperation mode between the two sides, Xiaopeng said that Volkswagen built two B-class SUVs based on Xiaopeng G9 platform, hardware to software. Xiaopeng provides platform and technology, Volkswagen does engineering R & D and design as well as manufacturing.

"There are very few full-stack self-research companies in China's automobile factories. We're one of them, so we can work with people. This is a very high recognition of our technology. In the past, the market did not give us too much valuation of technology. We have always considered our technology to be of high value. "Xiaopeng said that technology realization has always been the direction Xiaopeng wants to achieve, and this time he has landed this goal. 2024 began to enter the era of technical service income, which is an important inflection point for the company's technology realization, and the reference of technical service income to Xiaopeng valuation has also changed greatly.

"We do technology and platforms. Our input is relatively light assets, all of which are already in mass production. The software is also easier to copy in the past, so it is a high gross profit. "Xiaopeng said, but for the hardware software specific pricing, Xiaopeng refused to disclose on the grounds of confidentiality agreement.

Will the cooperation models of both parties affect Xiaopeng's product line? Xiaopeng believes that potential competition exists, but the impact of competition is far less than the long-term value of cooperation. Strategic cooperation is to learn from each other and make progress together. Through cooperation, we can learn a lot that Xiaopeng himself can't do.

In addition, this cooperation brings a lot of traffic. Xiao Peng is also talking internally about how to bring sales attention and sell G9 better through cooperation opportunities with the public. "Sales of the G9 are far below our expectations, and Volkswagen has not made any restrictions on our promotion. "

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