Shulou(Shulou.com)11/24 Report--

Another one goes into Amoy and starts to broadcast, this time it is the King.

A few days ago, Taobao Live reached an important cooperation with Arena of Valor to put e-sports Live on Taobao. After the news came out, it sparked all kinds of speculation: a new hero "Taobu doll" will be launched? Skill one is magic group damage, full 300-50? The big trick is to empty the shopping cart, enemy hero Yu Erqing 0? In the face of external rumors, Taobao official Weibo released a picture implying: "several heroes from all over the world, but also look."... " It's more imaginative.

It is reported that Taobao Live will join Arena of Valor and join e-sports to broadcast live. The two sides will jointly launch the "Arena of Valor Star Invitational tournament", which will send hero posts to the world, calling on all kinds of gamers to join Amoy and broadcast, and the final night will also compete for the championship live on Taobao on August 5.

Arena of Valor is a popular event in e-sports 's live broadcast, which is broadcast on many content platforms. It is understood that although Arena of Valor's official flagship store has been stationed on Taobao for more than 4 years, it mainly sells goods such as blind boxes around the game, and has not yet tried the live game business on Taobao before.

This year, e-sports was included in the official event for the first time in the Asian Games, and Arena of Valor is also one of the seven major events. It is believed that Taobao Live opened an official cooperation with Arena of Valor this time, and also intends to promote the development of emerging competitive sports in the studio to create momentum for the opening of the Asian Games. From live broadcast with goods to live broadcast by e-sports, Taobao has accelerated the pace of content transformation.

Since the beginning of this year, with the accelerated entry of institutions, anchors and stars, the ecology of Taobao live content has become more rich and diverse, not only attracting TVB, this! Hip-hop! A large number of content-based "live rooms" including "Coconut Tree", Macy's fan meeting and "movie hyperlive" have been broadcast by major IP, including Oriental Satellite TV and Oriental Satellite TV, which has greatly changed the impression of Taobao live broadcast both inside and outside the industry. Public data show that the number of Taobao live broadcast users has soared 70% this year compared with the same period last year, user consumption time has significantly increased, and the growth of small and medium-sized anchors has accelerated.

Some media commented that an ecologically prosperous Taobao live broadcast is like a busy street with professional shops, roadside stalls, dragon and lion dances and acrobatic performances. These talking and singing may not directly lead to large-scale transactions, but the lively atmosphere will attract more people to stop and open shops and stalls.

Industry analysis believes that the emergence of various live streaming schools in Taobao means that Taobao Live has broken the single pattern of overcontrol, showing a prosperous scene of a hundred schools of thought contending, and is growing into a thriving healthy ecology.

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