Shulou(Shulou.com)11/24 Report--

On July 21, sponsored by Mita House, the news and information platform of meta-cosmos, and co-sponsored by meta-cosmos information aggregation platform and Oneworld, the MetaUp2023 meta-cosmos consumer innovation and experience conference was successfully concluded at Renaissance Hotel in Chunda, Shanghai.

With the theme of "consumption, starting from experience", the summit covers multiple wonderful content sections such as "consumption meta-universe builds a new business model" and "meta-universe unlocks consumer innovation and new experience". Through keynote speeches, metacosmos consumer science and technology shows, award ceremonies and closed-door dinners, 360 °three-dimensional display of meta-cosmos consumer technology innovation, brand innovation and industry innovation, showing a meta-universe consumer industry event.

According to the understanding of the scene The summit gathered Tmall, ZEPETO, LINE FRIENDS, NetEase Yaotai, Alibaba Yun Game Division (Yuanjing), Unity China, The Sandbox, FILA, Super Dimension, pioneer Langyuan, Yuanjing Technology, Openverse, Tianjin Airlines, Huifu World, Yuanlong Universe, UOVE Universe, OUTPUT, Chosen Notes and other clothing / shoe bags, beauty makeup, culture and tourism, scenic spots, theme parks, meta-universe infrastructure, meta-universe technology (VR / AR, etc.), Enterprises and media in the field of meta-cosmic consumption, such as virtual digital human, virtual space, digital Tibetan marketing, immersive interaction and so on, focus on the frontier trends and future possibilities in the field of meta-cosmic consumption.

The summit has a total of 300 participants offline, online global 10000 + yuan consumption industry chain viewers synchronously participate in online live broadcast, 50 + partners, 60 + cooperative media conspire for meta universe consumption innovation and development!

At the opening ceremony, Huang Yihui, director of OneWorld CEO & Mita House, delivered an opening speech! Huang Yihui stressed: "meta-cosmic consumption is a new field, which not only includes technological innovation, but also involves changes in consumption patterns. We hope that through this conference, we will be able to gather technological innovation and case demonstrations at home and abroad to jointly promote the development of meta-cosmic consumption."

In the following keynote speech, a number of industry leaders shared their practice and thinking in the field of metasonic consumption from different perspectives.

In the first half of the summit, Mobile Tmall, head of 3D capability Ecology, was the first; ZEPETO,Head of Business,Ricky Kang;LINE FRIENDS, head of China IP Pan Entertainment Division, Tang Xun; NetEase Yaotai, marketing planner expert, Chengyu; Alibaba Yun Games Division (Yuanjing), Deputy General Manager, Deng Yuqiang; Unity China, Vice President, Xiao Beibei The Sandbox, Ambassador of Greater China, Kriskay Choo and other guests shared wonderful practical information around the theme of "consumption meta-universe shaping a new business model", and deeply analyzed the impact of meta-universe consumption on users' psychology and behavior, and how to better meet the needs of consumers.

In the forum "meta-universe unlocks consumer innovation and new experience", Super dimensional, Commercial Director, Lu Peiyu; FILA,Fashion-Tech Consultant,Thomas Rothery; pioneered Langyuan, General Manager of Hippanli Project, Liang Yifan; Yuanjing Technology, founder & CEO, Wang Zhiwu; OUTPUT, Director of Strategic Development, Yin Shuaibo Chosen Notes,CEO & host, Bella and other guests introduced how to create a more real virtual consumption experience through advanced technology, and how to build a consumption scene in the virtual world to provide users with a new shopping experience!

At the round table entitled "New consumption and Digital Rights and interests in Yuan Universe", Openverse, Senior Vice President / VP, Fei Shitao; Song Yan, Manager of Tianjin Aviation, Product and E-commerce Center; and Lian Yingying, Director of Innovation Business Department of Huifu World. Four guests, Yuanlong Universe Vice President & UOVA Universe CEO and Lu Pengyan, launched a wonderful dialogue. Guests said: meta-universe consumer market has great potential, and the protection of users' digital rights and interests is also the basis for promoting the development of meta-universe consumption, so we need to promote the development of meta-universe consumption on the basis of protecting users' digital rights and interests.

In addition to the keynote speech, the conference also set up a meta-universe consumer science and technology exhibition area, including NetEase Yaotai, Super Dimension, Huifu World, Yuanjing Science and Technology, Yuanyuan YVERSE, etc., to showcase the latest technology and application of meta-universe in consumer innovation and experience, especially the Yuanyuan YVERSE experience area, where participants can immerse themselves in the new trend of meta-universe consumption, science and technology is within reach, and experience the practical application of various technologies related to meta-universe consumption.

The third issue of the MetaUp Award, the authoritative award of the metacosmos industry, was announced at the 2023 Yuan Universe consumption Innovation and experience Conference. Adhering to the concept of "customer first, responsibility first, innovation to attain", we adopt an open and fair selection system, deeply tap the application value of meta-universe, and empower the professional awards offered by "meta-universe + industry" for innovation. the purpose contains innovative ideas, commercial value cases and enterprises, through the power of example to promote the healthy, rapid and orderly development of the whole industry. Let's congratulate the following award-winning enterprises.

The enterprises that won the 10 Yuan Cosmic New consumption case Award are:

LINE FRIENDS, case representative: "minini Funny World" theme cute neighborhood

BOM Hippanli, case representative: the first "offline meta-universe theme business"

Yuanjing Technology, case representative: foreign research online digital employee-Ziqi

NetEase Yaotai, case representative: Jiawo Blueberry Universe Eye Paradise

OUTPUT, case representative: OUTPUT X adidasOriginals OZWORLD

Yuanjing Shengsheng (Beijing) Technology Co., Ltd., case representative: "East Lake Cherry Garden" Yuanyu

Tianjin Airlines, case representative: Tianjin Airlines "14th Anniversary Limited Edition Blind Box"

Remit to the world & future food laboratory, case representative: "Wufu Longzhu rice dumplings" digital blind box

RIMOWA Tmall luxury mobile phone Tmall APP, case representative: "Journey to the World" Digital Pavilion

Lehuopai (Beijing) Technology Co., Ltd., case representative: Lehuo Universe

The enterprises that have won the awards in the separate category of metacosmos consumer technology are:

LINE FRIENDS wins Best Metacosmos Shopping experience Award

Hainan Super dimensional Digital Technology Co., Ltd. won the Consumer Universe Application Innovation Award.

Beijing Yuanjing Digital Technology Co., Ltd. won the Consumer Universe Technology Breakthrough Award.

Shanghai Huifu Lianke Information Technology Co., Ltd. won the Yuan Universe New Consumer Leader Enterprise Award.

NetEase Yaotai won the Best Metacosmos Marketing creativity Award

Shanghai Wowa Universe Digital Technology Co., Ltd. won the most valuable Consumer Yuan Cosmos Enterprise Award.

Shanghai Weimingchang Technology Co., Ltd. won the Meta Universe Innovation Interactive experience Award.

In MetaMeet's closed-door dinner, the summit ended in a warm atmosphere, and the participants were enthusiastic. They approached each other in the laughter of the banquet and established a relationship of interaction and cooperation.

Finally, I would like to thank all the distinguished guests and participants for coming. The successful holding of this MetaUp2023 Meta-Universe consumption Innovation and experience Conference has undoubtedly injected new impetus into the development of meta-cosmos consumption field. Through global exchanges and sharing, participants not only gained knowledge and insights, but also saw the possibilities and challenges in the future. They said that they will bring the knowledge and experience learned at the conference back to their work and life, and contribute to the development of meta-cosmic consumption.

We look forward to seeing more innovation and practice in the future to shape a new chapter of future consumption.

Thank you for the support and participation of Mobile Tmall, Unity China, ZEPETO, Alibaba Yun Game Division (Yuanjing), NetEase Yaotai, Super Dimension, The SandBox, Yuanjing Technology, FILA, Jidu, Tianjin Airlines, Openverse, Line Friends, Huifu World, UOVA Universe, Chuangyuan, BOM Hippanli, OUTPUT, Chosen Notes, Yuanyuan YVERSE, Shanghai Nanxiang Economic City and other enterprises. I would also like to express my heartfelt thanks to all the cooperative agencies and cooperative media of this conference.

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