Shulou(Shulou.com)11/24 Report--

On the morning of July 27, the 2023 China International Digital Entertainment Industry Conference (CDEC) was held in Shanghai. In the past half a year, the wave of science and technology has swept the world, and games have been closely related to cutting-edge technology since its birth. With the theme of "reconstructing Digital Intelligence Ecology and capturing the value of change", representatives of all parties participated in the CDEC meeting, focusing on the new industry trends and new opportunities under the wave of cutting-edge science and technology, and shared their profound insights and future prospects for the game industry. At the meeting, Zhang Wei, vice president of Tencent Interactive Entertainment, shared the content with the theme of "mutual growth of numbers and facts, new culture and symbiosis of values".

Zhang Wei, vice president of Tencent interactive entertainment

"in essence, games are technology-driven cultural expressions. In recent years, as the carrier of digital culture that most actively embraces new technologies, games are constantly breaking through existing scenes and imaginative spaces, expanding new boundaries of value creation and becoming 'super digital scenes'." Zhang Wei said.

Based on this understanding, Zhang Wei shared some of his thoughts and Tencent Games's practice from three aspects: the interaction of number and reality, the birth of culture and the symbiosis of value.

The first is the interaction between numbers and reality, games and science and technology promote each other, and numbers and reality move towards integration. The development of science and technology promotes the birth of electronic games and provides a continuous internal driving force for the development of the game industry. At the same time, the "double helix structure" formed by games and technology has also promoted the development and breakthrough of cutting-edge technology. With the release and accumulation of spillover effects, game technology is becoming an important toolbox and thruster for the integration of data and reality. For example, in the field of civil aviation, China's first fully self-developed full-motion flight simulator visual system jointly developed by Tencent and China Southern Airlines has rebuilt a virtual world almost identical to the physical world for pilots. it can provide more efficient and safer flight training for more than 80,000 civil aviation pilots.

The second is the cultural rebirth, the game makes the traditional culture, the culture of the times more vigor and vitality. Professional reports show that more than 40% of domestic games spread traditional Chinese culture in the decade from 2012 to 2022. Tencent also has a number of self-developed products, such as "Moonlight Blade" and "Game for Peace", which have made a long-term exploration in the integration of traditional culture. In the past two years, Tencent Games has also tried to apply his accumulated game technology to the field of digital cultural protection, successively launching projects such as "Digital Great Wall", "Digital Protection of traditional instrumental Music", and "Digital Sutra Collection Cave" in Dunhuang.

Finally, there is value symbiosis, and games contribute to the innovative creation of sustainable social values. In this regard, Tencent has made systematic explorations in the fields of aging service, information accessibility technology and educational digitization, and achieved phased results. While exploring pluralistic social values, Tencent Games also insists on building a solid responsibility system, leading responsibility, leading technology and leading ideas, and constantly consolidating the achievements in the protection of minors.

"We believe that only by constantly practicing social responsibility and expanding social benefits can we lay a solid foundation for the healthy development of enterprises and industries." Zhang Wei said. Now, ChinaJoy will usher in its third decade. Standing at a new starting point, Tencent Games hopes to join hands with colleagues from all walks of life to continuously promote the high-quality development of the game industry and jointly expand the new space for value creation.

The following is the full text of the speech:

Dear leaders, distinguished guests and friends from the media, good morning, everyone!

It is a great pleasure to be reunited offline to participate in this landmark ChinaJoy conference. Over the past 20 years, ChinaJoy has grown together with China's digital entertainment industry, and has become an important platform for China to demonstrate the attractiveness, influence and creativity of Chinese culture to the world.

Looking back in the past, ChinaJoy in 2013 put forward the theme of "Mobile singing the Future" with a forward-looking vision. At that time, China Mobile Games was still a new format, accounting for less than 20% of the game market. Today, ten years later, the size of China's mobile game market has increased more than tenfold, becoming the main force to stimulate market growth and promote cultural exchanges.

From the context of the development of the game industry, we can clearly see that the same frequency resonance with science and technology and the times is the basic driving force for the game industry to expand its value. In recent years, under the guidance and support of the competent departments and industry associations, the pluralistic social value of the game industry has been seen more and more. The newly released public opinion ecological report shows that the public opinion reputation of the game industry has risen for five years in a row, and the degree of social recognition continues to improve.

At present, based on game technology, the game industry is entering a new stage of value creation. Next, I would like to share some observations and thoughts on the development of the industry in the light of Tencent Games's specific practice.

In essence, game is a kind of cultural expression driven by technology. In recent years, as the most active carrier of digital culture to embrace new technologies, games are constantly breaking through the existing scenes and imagination, expanding the new boundaries of value creation, and becoming a "super digital scene". Its characteristics are mainly shown in the following three aspects:

The first aspect is the interaction between numbers and reality, the mutual promotion of games and technology, and the integration of numbers and reality.

The relationship between games and technology can be described as the "best partner". The development of science and technology promotes the birth of electronic games and provides a continuous internal driving force for the development of the game industry.

At the same time, the "double helix structure" formed by games and technology has also promoted the development and breakthrough of cutting-edge technology. Take the field of artificial intelligence as an example, from AlphaGo to the big language model of OpenAI, these iconic events are inseparable from the promotion of games. At the global artificial intelligence conference last month, a research team released a report saying that games have promoted the development of artificial intelligence from three aspects: theoretical accumulation, hardware iterations such as GPU, and training scenarios. For a long time, Tencent has also made full use of the game environment to continuously improve its AI capabilities and seek breakthroughs in key areas. Since 2017, Arena of Valor has launched a series of technology application attempts with the AI lab team. From "absolute enlightenment" to "enlightenment", while deepening multi-agent game research, we also gradually open up our technology and resource accumulation to help industry-university-research circles to break through the research bottleneck. From the future trend, after complex game training, artificial intelligence is expected to master a wider range of skills and knowledge to help people solve medical, transportation, industrial and other real-life problems.

With the release and accumulation of spillover effects, game technology is becoming an important toolbox and thruster for the integration of data and reality. Just last month, Tencent and China Southern Airlines launched China's first fully self-developed full-motion flight simulator visual system. The system is based on Tencent's self-developed game engine and China Southern Airlines virtual image display technology, and can provide more efficient and safer flight training for more than 80,000 civil aviation pilots. In our country, every pilot needs to complete more than 1000 hours of flight training on a simulator during his career. The new generation of visual system takes the lead in introducing Tencent's self-developed game engine technology to achieve global dynamic lighting for the first time, creating a virtual world almost the same as the physical world for pilots. Not only that, through the game PCG and AIGC technology, you can complete the panoramic modeling of a large city in half a day, and restore an airport with high precision in three days, increasing the efficiency of digital asset production by more than 10 times. In the breakthrough in the field of cutting-edge equipment, we see the great value and possibility of game technology as digital productivity.

Games with science and technology wings also have a stronger ability to carry content and reproduce scenes. Under the continuous exploration of boutique and diversification, the cultural attribute of online games has become increasingly prominent.

As a result, the second aspect we see is the rebirth of culture, and games make the traditional culture and the culture of the times more vibrant and dynamic. Specifically:

In the promotion of traditional culture, online games provide a "new carrier". Professional reports show that more than 40% of domestic games spread traditional Chinese culture in the decade from 2012 to 2022. Tencent also has a number of self-developed products that have made a long-term exploration in the integration of traditional culture. For example, "Moonlight Blade" incorporated Su embroidery and other non-relics into the design of Chinese clothes, and "installed" buildings such as Yongding Tulou into the game; this year, Tiandao also cooperated with the digital axis Xiannong altar, carrying Chinese traditional sacrifice and farming culture through exquisite digital costumes, helping to promote the spread of axis culture. "Game for Peace" also actively applies digital technology to create an interactive scene of the Digital Axis Temple of Heaven in the "Oasis World" to further realize the in-depth excavation and dissemination of historical and cultural resources.

In terms of the connection between ancient and modern cultures, online games provide a "new contact". In Tencent Games's practice, we try to use game technology to make ancient music coruscate a "new voice", let people walk into the dusty historical scene, and let more traditional culture "live" in the real world. In the Digital Protection Project of traditional instrumental Music, the 1:1 copy of Zeng Hou Yi's chime bell was "sounded" in the digital world for the first time, attracting the public to listen to the melodies of history and the voice of the nation in the form of Mini Program and game media. In the "Digital Sutra Collection Cave Project", Tencent cooperated with Dunhuang Research Institute to create an unprecedented "space-time participation museum". It has realized the "digital" reproduction of the Dunhuang Sutra Cave for the first time in a century, reproduced the physical scene at 1:1 millimeter level with high precision, and built a digital interactive cultural scene with cultural relics as the carrier, so that the public can immerse themselves in experiencing the "living history" behind the cultural relics of the Sutra Cave.

In terms of cultural exchanges between China and foreign countries, online games provide a "new bridge". At the online publishing development forum held last month, Chinese and foreign enterprises gathered together. In the in-depth exchange, we clearly feel that online games and online literature have become an international cultural industry that crosses mountains and seas and has a wide range of influence. During this ChinaJoy, we once again saw the great potential of online games in promoting cultural exchanges and cooperation. Online games are not only the main form of entertainment and social interaction of the global Z generation, but also a very tolerant cultural container. Players around the world have experienced the "cultural New year goods" of the Forbidden City in the "Royal War" and the non-legacy paper-cut of Nanjing in "call of Duty Mobile Tour". Through the advantage of natural landing, online games not only enrich the dialogue between different cultures, but also enhance the possibility of mutual understanding and closeness.

As a "super digital scene" that brings together cutting-edge scientific and cultural achievements, the game also has an important application direction, which is to provide more "solutions" for social issues.

The third aspect that I want to talk about here is that value symbiosis and games contribute to the innovative creation of sustainable social values.

In order to make games play a wider social value, Tencent has also carried out systematic exploration in a number of areas: in the field of aging services, the Tencent team jointly launched the "Silver hair Project" and, under the guidance of experts in related fields, jointly developed an auxiliary training APP to help the elderly with mild cognitive impairment complete rehabilitation exercises through digital therapy. In the field of information accessibility technology, Tencent Games's team created the industry's first standardized game vibration tactile system, which helps visually impaired people better travel and live through tactile vibration, and promotes it to become the first international standard. In addition, Tencent has also launched a free licensing program for information accessibility technology patents, so that the technology can cover more application scenarios. In the field of digital education, under the guidance of the pragmatic Department of the Ministry of Education, Putonghua Town continues to help people in remote areas to practice Putonghua. In cooperation with the Qinghai Provincial Department of Education, we have helped more than 70% of the preschool teachers in the province effectively improve their Putonghua, and the average daily training time is more than one hour. Recently, Putonghua Town has also launched a Yunnan version, which vividly shows the characteristics of local culture and travel, and effectively promotes the local atmosphere of learning Putonghua.

While exploring pluralistic social values, Tencent Games also persisted in building a solid responsibility system and constantly consolidated the achievements in the protection of minors.

We insist on taking the lead in responsibility. Since 2017, Tencent Games has taken the initiative to set up a protection system covering all aspects of minors' game behavior; since then, he has strictly implemented various requirements such as the "New rules for preventing Addiction".

We insist on taking the lead in technology. In view of the problem of minors using parents' accounts to bypass the restrictions of anti-addiction, Tencent Games took the initiative to adopt a more stringent identification method than the industry regulations. For example, take the lead in the use of financial-level face recognition technology; through AI machine learning and other means to strengthen the technical screening of suspected underage accounts.

We stick to the idea of taking the lead. In the way of "combination of blocking and thinning", we will continue to expand the boundary of the protection of minors. In 2023, Tencent Games upgraded the juvenile protection system to stage 4.0 and explored more constructive solutions through projects such as "intellectual body two hundred".

Based on a series of leading measures, Tencent Games achieved positive results in terms of uninsured. In the first quarter of this year, local minors accounted for only 0.4% of the game time, a sharp drop of 96% compared with the same period in 2020. The game duration and the proportion of running water of local minors have been maintained at a very low level for a long time.

We believe that only by constantly practicing social responsibility and expanding social benefits can we lay a solid foundation for the healthy development of enterprises and industries. Now that ChinaJoy will usher in its third decade, we stand on the stage and stand on a new starting point. Facing the future, we are willing to join hands with colleagues from all walks of life to continuously promote the high-quality development of the game industry and jointly expand the new space for value creation.

Thank you!

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