Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizens Wu Yanzu in South China for the delivery of clues! CTOnews.com, July 27, Sony announced today that Sony (China) has officially launched the Sony Virtual production Digital Asset display platform on its official website, showing a digital asset library suitable for virtual shooting in advertising, TV series, movies, live television and other fields.

Sony said that virtual production can be pre-positioned in the later stage, and digital assets can be used instead of green screen shooting. Usually, a successful film and television work requires a lot of investment in digital assets. The more digital assets are needed, the higher the production cost. The number of digital assets required for a film and television work depends on the number of scenes that need to be shot with the combination of virtual and real scenes (if all are virtual scenes, you can directly use CG to make scenes), so how to make digital assets efficiently will be the key to promote virtual production.

Sony's film and television production virtual asset display platform is to show the existing core digital assets to industry users, including urban viaduct, California story, Cape Nestor, Santorini, Gobi Desert, stock exchange and so on. If there is a similar scene demand, we can directly modify the existing digital assets to meet the shooting needs, which will greatly reduce the production cost of virtual shooting digital assets and improve the reuse rate of existing assets.

CTOnews.com learned on Sony's official website that these digital assets have been tested and their quality meets the high-quality display standards of Sony's black crystal LED screens. In addition, the right to use these assets can be authorized to sell, and customers in need can contact Sony to negotiate.

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