Shulou(Shulou.com)11/24 Report--

Recently, Kuaishou International Kwai announced a partnership with Brazil's Fortaleza Football Club to become the team's official short video platform. Kwai will work with Fortaleza Football Club to carry out exclusive online and offline activities, while Kwai will become the team's social content launch platform.

This partnership is also the first time that Kwai has sponsored a Brazilian club. ClaudineBayma, General Manager of Kwai Brazil, said: "Kwai has always been committed to exploring innovative ways to strengthen connections between people, and this partnership with Football Club Fortaleza marks an important step forward for Kwai in this regard. We look forward to contributing to the growth and success of Fortaleza both on and off the pitch, and we will work together to provide more wonderful content and experience for fans. "

Currently, Fortaleza Club has more than 1 million fans on the Kwai platform. Fans will be able to keep an eye on Fortaleza's live broadcast, daily training, behind-the-scenes tidbits and other exclusive content on Kwai. In addition, Fortaleza Club will join hands with Kwai to hold monthly online and offline activities to bridge the gap between players and fans. Marcelo Paz, president of Fotaleza Club, said: "Kwai is developing rapidly in Brazil and the opportunity for Fortaleza to work with it is a recognition of our achievements. While our fans learn more about club content through Kwai, they can also create and publish more content on Kwai, which will further drive the development of the platform."

As a Kuaishou overseas short video application, Kwai maintains a strong momentum of development in Latin America and the Middle East, among which Brazil is the core market of Kwai in Latin America. In the first quarter of 2022, Kwai has been using a single DAU in Brazil for nearly 60 minutes, acquiring a highly sticky user base and forming a healthy positive cycle of content creation and consumption.

In the multi-content category, sports is one of the main starting points of Kwai. Kwai fully meets the content needs of sports users and provides a rich content experience by conducting special events with partners and providing exclusive content. In football, for example, Kwai became the official short video platform for the Brazilian national team, producing exclusive content for the team and working with the Brazilian Football Association (CBF) to launch 21 micro-documentaries about players' careers. In addition, Kwai also actively invests in various other Brazilian sports, such as the live broadcast of the World Formula Electric Championship (Formula E), the production of exclusive videos with the Brazilian Volleyball Federation (CBV), and the production of exclusive e-sports content with the Brazilian Free Fire Alliance (LBFF) and the Brazilian team e-sports LOS.

In recent years, Kwai has been exploring new areas of content. TeleKwai as a short drama product, combined with a large number of local research, launched soap operas and other types of content loved by local users, and provided sufficient operational guidance for creators. With its excellent screenwriting and fast-paced form, TeleKwai has attracted more and more Brazilian users. According to Brazilian media reports, more than 20 local short drama creators currently manage more than 180 accounts on Kwai and produce about 4500 soap opera videos a month. Kwai's skit talent Markelly Oliveira was also selected by "Rest of World" as one of the world's top six broken online celebrities in 2022.

With the gradual improvement of the local content creation ecology, the cash ability of Kuaishou's overseas business continues to improve. In January this year, SHOPLINE reached a partnership with Kwai, and SHOPLINE sellers can connect stores and Kwai for Business platforms through plug-ins to easily manage Kwai advertising, forming a closed loop for tracking advertising effects. In addition, Kuaishou launched e-commerce services in Brazil in the first quarter.

According to the financial report, the overall operating loss of Kuaishou overseas market narrowed by 45.1% in the first quarter of 2023 compared with the previous quarter. According to data released by market research firm data.ai, Kuaishou rose 2 places to 19 in March 2023, while Kwai rose 6 places to 21 in March. By continuously optimizing the supply of high-quality content and building a healthy business ecology, Kuaishou will further improve the operational efficiency of overseas business and achieve sustained growth in overseas market revenue.

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