Shulou(Shulou.com)11/24 Report--

CTOnews.com, July 26 (Xinhua)-- French antitrust regulators said on Tuesday local time that they had issued an investigation statement to Apple, citing concerns that the US technology company may have violated regulations related to the use of iPhone user data for advertising purposes.

The agency said it was concerned that Apple might "abuse its dominant position by imposing discriminatory, non-objective and non-transparent terms on the use of user data for advertising purposes".

Simply put, French regulators will investigate whether Apple unfairly used its monopoly as an app store operator to have a negative impact on advertising companies.

According to Tuyuan Pexels, the complaint was filed by four French advertising groups in 2020, claiming that Apple had adjusted its privacy feature, which is known as App Tracking Transparency (ATT), which led to a decline in publishers' revenue.

The four associations (IAB France, MMAF, SRI and UDECAM) said Apple's privacy change was not in line with EU privacy rules because the mechanism did not apply to Apple's own apps.

In fact, the investigation was so contradictory that they allowed the right of defence to be exercised, but could not judge in advance whether the company that received the notice of complaint was guilty.

CTOnews.com found that Apple has responded to the issue, noting that regulators have been positive about its data protection policies in the past:

App Tracking Transparency gives users more initiative by requiring all applications to get permission before tracking them. Apple, like all other developers, must comply with ATT. Apple apps do not display ATT prompts because they do not track, which means they do not link user or device data with data collected from other companies' apps, websites or offline attributes, nor do they share user or device data with data brokers for targeted advertising or advertising measurement purposes. In addition, Apple has higher privacy standards for its advertising business than any other developer, and it requires users to express their consent before placing personalized ads. We have previously received strong support for ATT's goals from regulators and privacy advocates, including from FCA and CNIL, and we will continue to interact constructively with FCA to ensure that users always have control over their data. "

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