Shulou(Shulou.com)11/24 Report--

CTOnews.com July 25 news, recently, the General Office of the Ministry of Culture and Tourism issued a notice on further improving the opening management level of summer tourist scenic spots (hereinafter referred to as "the notice").

In the section entitled "standardizing Market order," the circular mentioned that local cultural and tourism administrative departments should join forces with public security, market supervision, and online information departments to step up efforts to crack down on "scalpers" and third-party platforms for illegal ticket hoarding and ticket reversing. At the same time, we will improve the ticket distribution system in tourist scenic spots to effectively prevent "scalpers" from crowding out ticket sources.

The circular also mentioned that it is necessary to make a good response in advance, guide scenic spots to open parks ahead of time, extend opening hours, and increase night tours, enrich tour content, and enhance the capacity of scenic spots that meet the requirements. It is necessary to actively integrate resources, add spare parking lots in and around tourist attractions, increase temporary parking spaces, and solve the problem of "difficult parking".

The main contents of the notice attached to CTOnews.com:

First, optimize the reservation management

Adhere to the concept of people-centered development, promote scenic spots to respond to changes in market demand in a timely manner, optimize reservation measures, implement scientific management, refrain from "one size fits all", and achieve the unity of principle and flexibility. to the maximum extent possible to meet the needs of tourists. It is necessary to actively adopt new technologies and new means, smooth the reservation channel, simplify the reservation procedure, set the online reservation time reasonably, and improve the convenience of reservation operation. For primary and secondary school students, the elderly, people with disabilities and other special groups, it is necessary to retain offline ticket purchase channels and constantly improve the level of tourism facilitation services.

Second, strengthen elastic supply

Guide scenic spots to combine the characteristics of summer tourism, strengthen flexible supply according to local conditions, and effectively meet the needs of tourists. It is necessary to make a good response in advance, guide tourist scenic spots to open parks ahead of time, extend opening hours, and increase night tour items, enrich tour content, and enhance scenic spot capacity in qualified tourist attractions. It is necessary to actively integrate resources, add spare parking lots in and around tourist attractions, increase temporary parking spaces, and solve the problem of "difficult parking". We will promote the increase of tourist vehicles in scenic spots, increase the number of on-site management personnel, and provide additional intelligent guide facilities to effectively solve the problem of insufficient supply of services in the summer peak season.

Third, promote product innovation

Further tap the potential, innovate tourism supply, launch new products and new scenes in time, and issue tourism consumption guides. Make full use of urban leisure blocks, rural accommodation, etc., to expand the space for tourism activities. Make full use of monuments and sites, industrial heritage, red base and other resources to enrich tourism products and innovate tourism experience. It is necessary to strengthen consumption leadership, guide leisure, vacation, research and other diversified tourism consumption, and reduce the pressure of traditional sightseeing scenic spots.

IV. Improve the quality of service

Guide tourist attractions to enhance service awareness, constantly enhance the concept of humanized service, and improve the level of fine service. Guide tourist attractions to strengthen on-site services, patiently and meticulously do a good job of tourist consultation, and respond to the needs of tourists in a timely manner. It is necessary to strengthen service guarantee, prepare adequate facilities and supplies for heat prevention and cooling, and do a good job in caring for tourists in special weather. Smooth the communication channels of tourists and properly handle tourists' complaints in a timely manner.

Fifth, implement the regulation and control of off-peak

The administrative departments of culture and tourism in various places should strengthen cooperation with departments such as publicity and transportation, strengthen the linkage of work, and enhance the ability of regional comprehensive regulation and control. Strengthen traffic guidance, coordinate relevant departments to take measures such as traffic control and control to disperse passenger flow, so as to avoid tourists gathering and stranding around scenic spots. Strengthen the release of information, timely release the reception information of tourists in scenic spots, and guide tourists to plan their itinerary in advance and travel off peak. Strengthen regional overall planning, integrate regional tourism products, add tourism routes, realize the diversion of regional tourists, and alleviate the reception pressure of popular tourist scenic spots.

VI. Standardizing market order

Local cultural and tourism administrative departments should join forces with public security, market supervision, and online information departments to crack down on "scalpers", illegal ticket hoarding and ticket reversing on third-party platforms, and at the same time improve ticket distribution systems in scenic spots to effectively prevent "scalpers" from crowding out ticket sources. Strengthen the supervision of the tourism market order, strictly investigate the behavior of deceiving and slaughtering customers, maintain the order of scenic spots, and purify the tourism consumption environment. In conjunction with development and reform departments, we will strengthen price supervision, strictly investigate and deal with price violations, and protect the rights and interests of tourists.

7. Strictly observe the bottom line of safety

Further consolidate the safety responsibility of tourist scenic spots, promote tourist scenic spots to improve the initiative, science and pertinence of production safety, and strictly prevent the occurrence of safety accidents. Guide tourist scenic spots to strengthen preventive measures in flood season and strengthen safety prevention in geological hazard risk areas. It is necessary to strengthen the management of facilities and equipment in tourist scenic spots and resolutely prevent "operation with illness." We should do a good job in order management in densely populated areas and strictly prevent casualties such as trampling caused by overcrowding. It is necessary to pay close attention to weather changes, make targeted plans to deal with severe weather, and effectively ensure the safety of tourists.

VIII. Strengthen propaganda and guidance

Travel tips are issued through various channels to remind tourists to enhance their safety awareness, carefully participate in high-risk projects, and guide tourists to travel safely and travel in a civilized manner. Actively promote new measures to optimize and facilitate reservations, do a good job in communication and interpretation, and strive for the understanding and support of tourists. It is necessary to establish and improve the mechanism for dealing with public opinion and feedback, respond to netizens' concerns in a timely manner, and create a good atmosphere of public opinion for the opening and management of scenic spots.

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