Shulou(Shulou.com)11/24 Report--

How to evaluate the current folding screen mobile phone market? Huawei and "others" are the default answers in many people's minds, especially with the release of Huawei Mate X3, Huawei's flagship new generation of folding screens, Huawei has further strengthened its technological research and innovation in the folding screen market. As a result, in the minds of more and more users, the only thing left in the domestic folding screen market is Huawei and the "others" made up of rival brands.

In fact, it is no exaggeration to say that Huawei has won half of the domestic folding screen market, there is no doubt that "half of the country" is not "open mouth", but is supported by facts.

First of all, according to the 2023 Insight report on China's folding screen mobile phone market released by iResearch Consulting, Huawei won an astonishing 51.3% share of the Chinese market share of various brands of folding screen phones in 2022, even twice as much as the second place! More importantly, Huawei has occupied more than 50% of the domestic folding screen market for three years in a row!

Secondly, the report shows that in the survey of brand awareness of folding screen mobile phones, the first mentioned brand of folding screen mobile phones, Huawei accounted for 46.2%, twice as much as the second place! In terms of overall brand recognition, Huawei scored 84.1%. It can be said that when smartphone users mention the brand of folding screen phones, the first thing that comes to mind is Huawei.

The strong dominance of Huawei's folding screen market: these two sets of authoritative data are snapped up by Mate X3, which shows Huawei's absolute dominance and voice in the current folding screen market.

Of course, if you can't be convinced by these figures, take a look at the feedback from the secondary market after the release of Huawei Mate X3.

According to CTOnews.com, Huawei Mate X3 has been in hot sales since its launch in March, and demand outstrips supply for a while. On third-party platforms, Huawei Mate X3 even has a premium.

You know, a product is a hot-selling period in the month when it goes on sale, but once it is released for more than 3 months, it will "cool down" quickly, and even there will be frequent official price cuts and promotions. Of course, there are also some products with strong product power that will sell well for a long time and will not be reduced for a while. But like Huawei's Mate X3, even if it is unabated or even at a premium after three months of launch, it is enough to show users' recognition and love of the phone.

It is not too much to compare Huawei Mate X3 to a wealth management product in the airport circle.

Of course, the author does not encourage everyone to "increase their fees and charges". This kind of behavior will only make scalpers more unscrupulous. On the other hand, according to people in the supply chain, Huawei has raised its shipping target for folding screens. In other words, you can still buy Mate X3 in physical stores or online. After all, good products are not afraid to wait.

Dare to be the first in the world, pre-emptive strike, one step ahead of others, then why Huawei folding screen can be far ahead of the industry? I think this is the crystallization of the persistence of a long-term doctrine, this long process of innovation, I am afraid an article, hundreds of words are far from being summarized. Of course, it is necessary for the author to make a simple summary here.

First of all, it is pre-emptive strike. Many companies advocate "dare to be the queen of the world", which is a determined force, but Huawei's pre-emptive strike is "dare to be the first in the world", which is a kind of courage supported by strong R & D foundation and strong strength.

As early as 2019, Huawei first released folding screen mobile phone products, at that time, the screen, hinge and other cutting-edge technology has not yet formed a scale, research and development costs are huge, there are many problems to be solved. More importantly, the folding screen was still a blank field at that time, and you had no idea what the consumer feedback would be after the product was released, whether the market could accept it, and whether tens of billions of R & D costs would be wasted. All this is unknown. But this is precisely Huawei's "pre-emptive strike" courage, the first impact of the Mate series on the high-end market, the underlying genes have been decided, Huawei must be a leader in the industry if it wants to do it.

Facts have proved that Huawei caused a strong response in the market after the release of the first folding screen. Although the first-generation Mate X folding screen is not particularly "mature" now, it is just such a product that officially opens the way for Huawei's folding screen innovation.

With its pre-emptive advantage, Huawei has been "far ahead" in the field of folding screens for some time to come.

For example, while people are still discussing the merits of folding screen phones, Huawei has released "inner folding" and "external folding" phones, giving users the right to choose directly.

For example, today, Huawei is also the only head phone manufacturer in the industry with three major folding forms: internal folding, external folding and vertical folding. Together with Huawei Mate X3, Huawei has also launched up to seven folding screen phones.

Based on consumer demand innovation, the long-term difficulty of disintegrating folding screen phones in addition to the "pre-emptive" advantage, Huawei folding screen is also based on the urgent needs of consumers to carry out pain point innovation and experience revolution.

For example, Huawei has been solving the problems of folding screen phone creases, hinges, weight, durability and so on for a long time. On the Huawei Mate X3, Huawei first solved the long-standing problem of folding screens-weight.

Huawei Mate X3 has an extremely thin body. Compared with Apple's 14 PRO MAX, Huawei Mate X3 is the first time that Huawei Mate X3 has achieved a breakthrough on folding screen phones that are lighter and thinner than straight-board phones, and have the same thickness as straight-board phones. Not only that, Huawei Mate X3 outer screen uses ultra-reliable Kunlun glass, which is widely praised and tested by users, so that the ability to withstand falls is enhanced to 10 times, so that it is not afraid of falling and is of ultra-reliable quality. Huawei Mate X3 initial anti-impact non-Newtonian fluid inner screen, so that the impact resistance to 4 times, so that the folding screen is no longer "delicate". There is also IPX8 water resistance, which further meets the needs of users in more scenarios and creates a well-honed quality.

In terms of communications, Huawei Mate X3 is equipped with an upgraded version of the two-way Beidou satellite message function, which can not only send smooth connection messages to the outside world, but also receive responses from the outside world without ground network signals, which can still multiply your sense of security in extreme environments. Huawei Mate X3 supports multiple locations to generate track maps and adds a "quick help" function, which can quickly select key content and generate a distress message.

At a time when many mobile phones can't even do the most basic experience of signal, Huawei Mate X3 uses "satellite communication" to solve the problem of loss of contact, and the advantage is quite obvious.

Huawei Mate X3 also has super-perceptual XMAGE images, unique emergency mode and so on, which are the core advantages of Huawei Mate X3 and push the folding screen mobile phone experience to a new level.

Write so much at the end, in fact, everyone is very clear-Huawei is the leading brand in the folding screen market, how to describe Huawei folding screen phones? I think Yu Chengdong's mantra "far ahead" is the most appropriate description.

Here is far ahead, not only the product power, but also the industry status and innovative ideas. As mentioned at the beginning of the article, the domestic folding screen mobile phone market is Huawei and "other". On the road of folding screen, Huawei is already in the camp of innovators, while other brands can only follow in Huawei's footsteps and pave the way that Huawei has already paved.

Without it, Huawei folding screen has done what other manufacturers cannot do, and solved the problems that other manufacturers are difficult to solve. In fact, Huawei continues to take the lead not only on the road of folding screen phones, but also on the entire technological innovation track. Speeding at the forefront of the team.

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