Shulou(Shulou.com)11/24 Report--

CTOnews.com July 25 news, according to CNN reports, a number of analysts and brand agencies in the United States recently agreed that since Musk acquired Twitter, Twitter brand has been a major blow. However, Twitter's "X renaming plan" will empty Twitter's brand value at one stroke, and Musk will become a real "Twitter killer".

▲ As of the time of publication, Musk has renamed Twitter's icon X, and he said that all tweets are now called "X's."

CNN quoted data from several organizations, indicating that the outside world is disappointed with Musk's behavior:

Brand Finance estimates Twitter has lost 32% of its brand value since late last year, and advertisers are fleeing. Musk himself previously revealed that Twitter advertising revenue has fallen by more than 50% since October last year.

Forrester, a business consulting firm, said a few days ago that the industry is generally not optimistic about Twitter's renaming to "X." Musk's "Twitter renaming" move will cost Twitter $20 billion in brand value and start again from zero.

Forrester Vice President Mike Proulx said that the term "Twitter" has become part of popular culture. He believes that Twitter itself has become a "cultural phenomenon." Musk has basically erased Twitter's brand value for 15 years and is now basically starting from scratch.

Steve Susi, director of brand communications at Stryker brand strategy consulting firm, claims that "Twitter has taken more than 15 years to build so much brand value globally, so losing the Twitter brand name would be a major financial blow. "

Jasmine Enberg, an analyst at research firm Insider Intelligence, said in an e-mailed statement that Twitter's current renaming behavior is frustrating for many users and advertisers, and it also sends a clear signal that "Twitter of the past 17 years will never return."

Jasmine Enberg believes that "Twitter's name change is a reminder that Musk is the person most likely to be the 'Twitter killer'. Twitter competitors don't kill Twitter, only Twitter's boss will kill Twitter." "

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