Shulou(Shulou.com)11/24 Report--

From July 28 to July 31, 2023, the 20th China International Digital Interactive Entertainment Exhibition (ChinaJoy) will make a strong return at the Shanghai New International Expo Center. As one of the highlights of many consecutive exhibitions, the Snapdragon theme Pavilion will be unveiled in ChinaJoy for four times, created by Qualcomm in cooperation with operators, the world's leading smartphone manufacturers, game studios, electric car manufacturers and e-commerce and other industry heavyweight partners, panoramic presentation of Snapdragon's excellent mobile games and cross-terminal experience, bringing a wonderful digital entertainment feast for Snapper, e-sports enthusiasts and consumers.

In the smartphone field, Snapdragon 8 Series flagship mobile platform, as the hardware basis for revolutionizing the mobile gaming experience, has always been the preferred platform for many professional e-sports competition machines and top Android smartphones. The second generation Snapdragon 8 uses the new Qualcomm Adreno GPU and Qualcomm Kryo CPU, resulting in significant improvements in performance and energy efficiency. It also supports Vulkan 1.3 for the first time and continues to lead graphics performance upgrades. What's more, in order to further break the boundaries of the mobile gaming experience, the iterative Snapdragon Elite Gaming also brings a number of new features, including Snapdragon Super Resolution for mobile games and XR games, as well as real-time light chase based on hardware acceleration. Through in-depth polishing with the game studio, popular mobile games based on the second generation Snapdragon 8 and some of the above game features will be in the Snapdragon theme pavilion, waiting for the majority of players and companions to play together.

Snapdragon products and technologies are not limited to mobile terminals. In the Snapdragon theme Hall, players also have the opportunity to experience hard-core game equipment such as Snapdragon, game handsets, and true wireless headphones equipped with Qualcomm and Snapdragon platforms, on different category terminals, and even taste new digital entertainment experiences that are both interactive, interesting and technological across terminals. Among them, the newly upgraded Snapdragon XR Fantasy Journey will bring more shocking audio-visual and interactive experience; Snapdragon AI technology, powerful ISP, CPU and GPU-empowered S.E.G.U. Face-to-face arrest demonstration, only a flagship Snapdragon mobile phone can capture players' expressions and movements, allowing them to become members of the Snapdragon virtual team and fight side by side. Qualcomm works with Qualcomm Automobile and NetEase Games to realize different end players to play NetEase's latest streetball game "all-Star Street Ball Party" simultaneously on smart cars such as Qualcomm Y, smart phones and game handsets equipped with Snapdragon platform, creating a new immersive entertainment experience across smart terminals. In addition, Qualcomm takes the lead in the end-to-end demonstration of Wi-Fi 7 technology, allowing players to experience the game-watching fun of ultra-low-latency wireless connections.

In addition to the rich exhibitions and displays, the final of the Snapdragon e-sports Vanguard Elite Invitational Competition (SPS China Master) will also kick off at the Snapdragon theme Hall on July 28. This Elite Invitational tournament brings together four popular mainstream events: "Arena of Valor", "Game for Peace", "call of Duty Mobile Tour" and "Fifth Personality". At the same time, "against the cold" mobile games, "Sea King Hot Blood Route" and "Crystal Core" will be introduced for the first time as finals exhibition events, bringing competitive and interesting exhibition games for everyone. The total bonus of this competition is 1.25 million yuan, a total of 36 professional teams took part in the competition of the Elite Invitational tournament. After a month of fierce online competition, a total of 9 professional teams from four official events will come to the scene for an offline showdown.

During this ChinaJoy, a number of Qualcomm executives will attend a series of industry summits and deliver keynote speeches to share Qualcomm's unremitting efforts with Chinese partners to embrace the vast global mobile e-sports market, as well as the exploration and achievements in using cutting-edge mobile and AI technology to help tap the value of the digital entertainment industry.

At the same time, "Snapdragon JD.com Super Category Day" will also be popular on July 29. Snapdragon friends, mobile game players, e-sports enthusiasts and consumers can buy their favorite Snapdragon equipment and enjoy value benefits in one stop. Snapdragon empowered trend digital entertainment experience can be enjoyed anytime, anywhere, and win together.

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