Shulou(Shulou.com)11/24 Report--

CTOnews.com, July 24 (Xinhua) according to the Daily Mail, Apple's head of services, Eddie Cue, said Apple would not bid for the broadcasting rights of the Premier League Football League because it could not get broadcast rights around the world.

There have been rumors that Apple is interested in broadcasting rights in the Premier League, and it was reported as early as 2012 that Apple was considering bidding for broadcasting rights in the Premier League for its video streaming service Apple TV +, as well as other low-level games managed by the English Football League. Cue now largely rejects the possibility that Apple is interested in bidding, saying that Apple wants to have the same worldwide broadcasting rights as it did in its agreement with MLS.

"I don't like the word 'exclusive' because although it's important, it's not the most important," Cue said. "Global broadcasting rights are very important to us, we are a global company, we have a large number of customers in every country in the world, and if you can see something, but other people can't see it, that's not exciting for me."

Apple has been looking for sports content to attract more viewers to its Apple TV + streaming service. The company has signed agreements with Major League Baseball and Major League Football to watch games through Apple TV +, which can now buy an MLS season pass for $14.99 a month or $99 a season through Apple TV +. Apple is also reportedly interested in getting a NBA broadcast.

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