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Bloomberg: Apple considers raising the price of iPhone 15 Pro / Pro Max

2025-04-01 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Shulou(Shulou.com)11/24 Report--

CTOnews.com, July 24 (Xinhua)-- according to the latest report from Bloomberg, Apple is considering raising the price of the iPhone 15 Pro and the iPhone 15 Pro Max, the next generation of flagship models to be released this fall, while the prices of the other two low-end models, the iPhone 15 and the iPhone 15 Plus, will not change. Bank of China iPhone 14 Pro starts at 7999 yuan and iPhone 14 Pro Max starts at 8999 yuan.

Apple expects shipments of the iPhone 15 series this year to be the same as last year's iPhone 14 series, at about 85 million units, Bloomberg said. By raising the price of high-end models, Apple will increase its overall iPhone revenue.

CTOnews.com summarizes the latest rumors that all iPhone 15 models will use the USB-C interface to replace the previous Lightning interface. The iPhone 15 Pro series models will feature a new titanium fuselage and the latest generation of A17 chips based on 3nm technology. In addition, the two phones will add a multi-function button on the side to replace the mute switch, similar to the Action button on the Apple Watch Ultra.

In addition, the iPhone 15 Pro Max will add a new periscope lens to the rear camera module to provide a wider range of optical zoom.

Thanks to a new production process, the Pro will also have the narrowest display frame ever. The Information magazine previously reported that the new ultra-narrow frame design has always had production problems and may lead to a shortage of supply when it goes on sale. Today's Bloomberg report comes to a less serious conclusion: the production problem will be resolved in a few weeks and "will not have a significant impact on overall production."

Apple is expected to hold a media conference in September to officially launch the iPhone 15 series of phones.

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