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The report shows that the global social network users are nearly 5 billion, accounting for 60.6% of the total population

2025-01-15 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Shulou(Shulou.com)11/24 Report--

CTOnews.com, July 24 (AFP)-consultancy Kepios pointed out in its latest quarterly report that nearly 5 billion people (4.88 billion) are now active on social networks, an increase of 3.7 percent over the same period last year and accounting for 60.6 percent of the global population.

It is worth noting that the number of social network users worldwide is approaching the number of global netizens, with a total of 5.19 billion, accounting for 64.5 per cent of the world's population. At the same time, the world's population grew by less than 1 per cent year-on-year.

In addition, the use of social networks varies widely across countries and regions of the world. For example, only one in 11 people in eastern and central Africa uses social media, while in India, which has a population of 1.4 billion, one in three people uses social media.

According to the report, social network users around the world use an average of seven platforms, and the amount of time they spend on social networks has increased by 2 minutes per day compared with previous years, to an average of 2 hours and 26 minutes. However, there are also big differences in usage time among different countries and regions, such as Brazilian users spend 3 hours and 49 minutes a day on social networks, Japanese users spend less than an hour, and French users spend 1 hour and 46 minutes.

According to the annual digital news report released by the Reuters Institute of Journalism in June, the number of people worldwide getting news through traditional media sites or App has fallen by 10 percent since 2018, and young people prefer to get news through social media, search or mobile aggregation apps, CTOnews.com reported earlier, citing Reuters data. With the rise of social media, the living space of traditional news media is increasingly squeezed.

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