Shulou(Shulou.com)11/24 Report--

This year's BW2023 3H showroom brings together iGame, climbing, MSI, ROG, Shadow and other PC and DIY manufacturers, who join hands with Nvidia to bring a lot of game desktops and notebook products. As a professional hardware manufacturer in the field of games, creation and artificial intelligence, Nvidia has been in the field of GPU for many years. Starting from 2022, Nvidia has launched a series of RTX40 graphics cards, and this month officially launched the last consumer desktop GeForce RTX 4060 Ti. At this point, the entire GeForce RTX 40 series products have been launched for the market.

At the BW2023 scene, Qicaihong focused on displaying many RTX 40 series graphics card products of its iGame brand, including DLSS 3, Reflex and Guangchui game experience, as well as NVIDIA Studio creative production experience. There is also a custom game console display. The scene attracted many exhibitors to stop and experience.

Climbing computer as a high-end customized host manufacturer also shines on the BW2023, in the climbing booth, climbing focused on the display of its PC, notebook products. In the climbing GeForce RTX zone, climbing provides a number of PC products for live players to experience the charm of PC's low-latency e-sports technology. In addition, there are 3A masterpieces such as "Cyberpunk 2077" and "the Edge of Rebirth".

In the Yingchi exhibition area, in addition to the DLSS 3 and Reflex game experience area, Yingchi has also set up a special product display area, where you can see Yingchi's latest hardware achievements, including star accolade graphics cards brought about by years of cooperation with Nvidia.

In addition, according to the personalized needs of players, Yingchi also displayed rooms with personalized theme style settings at the scene, from chassis, accessories, and then to second-dimensional decoration.

In the MSI exhibition area, MSI sets up five sections for players to experience, specially prepares several e-sports hosts equipped with MSI GeForce RTX 40 series flagship graphics cards, and provides popular 3A masterpieces such as "Cyberpunk 2077", "Forever robbery" and "Bright: memory" through these machines, players can experience the game enhancement brought about by RTX ray tracing technology and DLSS 3 and NVIDIA Reflex technology.

At the same time, MSI has also set up a NVIDIA Studio experience area, through the software on this computer, players can automatically generate their own image and save it through AI technology.

In the 3H Pavilion, many players have a play experience in the exhibition area of Nvidia's partners, and some master players attract other exhibitors from time to time. While feeling the charm of the game, it is also deeply attracted to many graphics card products of Nvidia. This BW2023 is also a concentrated display of GeForce RTX 40 series products. Nvidia also held a media tasting on the eve of BW2023. At this tasting meeting, Nvidia showed all the GeForce RTX 40 series products, and demonstrated DLSS 3, Reflex and other technologies in the Demo area as well as the improvement in the field of AI creation.

Guangchui, DLSS 3, Reflex, constantly raise the game experience limit in the desktop game display area, Nvidia showed a full range of GPU products from GeForce RTX 4060 to RTX 4090, as well as the exclusive Demo; of DLSS 3, such as "rising tide", "the brink of rebirth" and "forever robbing forever", as well as popular games such as "Diablo IV", "Cyberpunk 2077" and "Portal" RTX, as well as the "intrepid contract" which has just been launched to support NVIDIA Reflex.

Nvidia GeForce RTX 40 series uses Ada Lovelace architecture and has more powerful image computing and codec capabilities. With the blessing of the new generation of Tensor Core, Nvidia has introduced NVIDIA DLSS 3 super-resolution technology, which adds AI frame generation technology to the original DLSS 2. Through AI technology, DLSS 3 can improve the 1080p picture quality to 4K. With the introduction of optical flow accelerator, DLSS 3 can predict the motion changes of the frame and before the frame in the scene, ensuring the picture quality and improving the frame rate performance during the game.

At present, NVIDIA DLSS technology has been applied to more than 300 games and applications, of which 38 games and applications have achieved support for DLSS 3 technology. Nvidia has been ploughing the game market for many years and has also used development kits and other tools to help game developers integrate DLSS technology and further enhance the game experience of players.

The latest technical preview version of "Cyberpunk 2077" speeding mode supports complete path tracing. In the exhibition area, we also experience this game. It is understood that in this mode, all ray tracing is calculated in real time through path tracing, no longer distinguishing between different ray special effects development modules, and the real meaning of the full version of ray tracing special effects in the game is realized. This technology not only brings the ultimate light-chasing experience, but also a good demonstration of Nvidia's latest super-scoring technology. Cyberpunk 2077 will also launch a new DLC Shadow of the past on September 26 this year, and will also support panoramic ray tracing and DLSS 3 technology.

At the scene, Nvidia also showed the use of NVIDIA RTX Remix production of "Portal" RTX version, on the basis of the original, "Portal" RTX version of the material and light re-production, bringing more realistic visual effects, image effects through further noise reduction processing to bring more delicate picture quality, so that a classic game 15 years ago to rejuvenate.

Ray tracing technology is further enhanced in the Nvidia GeForce RTX 40 series, the third generation RT Core brings 2.8 times the ray tracing computing power of the second generation RT Core, restoring a more realistic light and shadow performance. Currently, Portal MOD will be updated on July 18, while Portal: overture RTX also supports panoramic RayTracing, DLSS 3, and RTX IO technology.

At the scene, there is no doubt that what has attracted wide attention is the exclusive DLSS 3 Demo display of the three games: "rising tide", "the brink of rebirth" and "forever robbing forever". "Ming Chao" is an open world RPG game, which is also the first game after the cooperation between Kulo and Nvidia. At this tasting, Nvidia brought the exclusive Demo of the "Ming Tide" game, and also showed us the better picture quality and playability of the "Ming Chao" game with the help of the RTX 40 series GPU and DLSS 3.

As a third-person shooting PC game, the exclusive Demo of the Edge of Rebirth also allows us to see the exquisite visual feast brought by real light and shadow effects with the help of DLSS 3 and ray tracing technology. The "Rebirth Edge" Demo display uses RTX 4060 GPU. When DLSS 3 technology is turned on, the 2K 100 + frame rate fluency experience can be achieved.

As a popular multi-player action game around the world, "Forever robbery" was officially announced as permanent free in the middle of this month. At this tasting, the exclusive Demo of eternity also showed support for DLSS 3 technology. Prior to the announcement of support for DLSS 2 and Reflex technology, this support for DLSS 3 will lead to a smoother performance experience.

For competitive games with low latency and high response, Nvidia's NVIDIA Reflex technology can dynamically reduce the system delay and improve the response speed of the game through GPU and game optimization. "intrepid contract" as a popular FPS game in the online sports circle, was officially released in National Service in July this year. By integrating Reflex technology, professional e-sports players can kill their opponents with lower latency, resulting in a higher victory rate and a more agile operation experience.

In the game notebook display area, Nvidia displayed a series of RTX 40 notebook products equipped with RTX 4050-RTX 4090 permissions, and offered various games such as "Need for Speed: unruly", "Diablo IV", "Wizard 3: hunting", "Plague Legend: Requiem", "Cyberpunk 2077" and other games DLSS 3 Demo. The equipment used in the display includes mechanical revolution, Lenovo savior, ROG, Hewlett-Packard Shadow Elf, aliens and other OEM products.

With the blessing of DLSS 3 technology, the game screen brings better resolution experience and smoother game effect, which can well solve the problem that the performance of game notebook products is limited due to device size.

In the display area of the desktop mainframe, we see that the just released RTX 4060 has become the preferred graphics card for display, which also reflects the industry new business type's approval of this product. Through the observation of this year's data, new business type, such as e-sports hotels and Internet cafes in the Chinese market, has also shown a strong recovery. As the operator of this kind of new business type, he needs to consider not only the game experience of consumers, but also the cost of electricity and hardware. The GeForce RTX 4060 GPU launched this year has gradually come into the field of vision of investors in chain Internet cafes and e-sports hotels. RTX 4060 GPU uses a new process technology to bring better energy consumption control and performance experience, which has become an important reason why new business type chose RTX 4060, such as Internet cafes and e-sports hotels. According to statistics, at present, level 60 GPU accounts for more than 70% of Internet cafes, of which nearly half of the market capacity is to be upgraded, and it is estimated that there are 3 million units in the huge market before upgrading. According to the 3-to 4-year update cycle, 750000 units are expected to be upgraded each year in the future.

In the scene of many exclusive Demo display area, we see that the vast majority are using RTX 4060 graphics card products, through DLSS 3, Reflex and other technology, can achieve 2K or 1080p or above super smooth operation, which is also the mainstream choice of the market, after the release of RTX 4060, to Xi'an Green Tree, Jiangsu Tailang as the representative of the chain Internet cafes, e-sports Hotel, has issued orders for more than 4000 RTX 4060 graphics cards. Internet cafes, as a chain of Internet cafes across the country, also began to require new Internet cafes to be equipped with RTX 40 series GPU on their hardware in July this year. This further reflects the market recognition of Nvidia in the game market.

From 30 days to 5 days, creators call it too much fun. For creators, RTX 40 series graphics cards are not only a sharp tool for entertainment and leisure, but also an important tool for creative production. Through ray tracing, AI, video codec and other technologies, RTX GPU can greatly improve the speed of 3D, video, live streaming and other scenes. Many creative tools such as 3D design also support RTX and AI acceleration.

Nvidia also provides creators with NVIDIA Studio suites, including NVIDIA Omniverse, NVIDIA Broadcast and NVIDIA Canvas applications, to help creators carry out creative designs and further improve their productivity.

In the NVIDIA Studio area of the tasting event, the RTX 4090 designer computer and the RTX 4070 lightweight design book were displayed, and the CG work "Flower", which was speeded up by NVIDIA Studio and assisted by AI, was exclusively launched by bilibili UP and other Demo.

This CG animation shown by UP main Special effects Brother uses RTX GPU acceleration, NVIDIA Omniverse and Unreal engine rendering, and is created by Stable Diffusion. This one-minute CG animation takes 5 days to build, compared with the previous animation creation takes at least 4 people one to two months, the addition of AI greatly reduces the creation cycle. Special effects told us that in the past, when we were creating, we spent a lot of time looking for plug-in tools, which cost a lot of time and energy. Now with the help of AI creation, we can spend more time on creative ideas.

It is understood that the Stable Diffusion running locally through the RTX 40 series graphics card can provide up to 1.5 times the image generation speed compared to the previous generation, greatly improving the efficiency of creators, and undoubtedly can promote the development of the current hot field of AIGC creation, so that the original technology-driven creation turns to creativity-driven.

Nvidia also provides NVIDIA Canvas tools for AI creation, through which background creation, conceptual exploration and creative inspiration can be completed with simple strokes, and efficient creative output can be achieved through the blessing of AI and RTX GPU. In addition, Canvas currently supports 360 °panoramas, and creators can not only create exquisite surround environment maps that can be used as backgrounds for 3D scenes, but also test various concepts and atmospheres.

In video codec, RTX 40 series supports AV1 coding capability. At present, domestic editing tools editing professional edition already supports RTX 40 series graphics card dual encoder and AV1 coding technology, the creator can achieve up to 2 times the video output, and AV1 coding can reduce the video file volume without losing video picture quality.

As a live broadcast application launched by Nvidia, NVIDIA Broadcast provides noise echo cancellation, virtual background, portrait tracking and picture calibration. The latest version 1.4 supports eye contact, which allows the anchor's eyes to always focus on the target. Through AI virtual background enhancement technology, the anchor looks as if he is looking at the camera and keeps looking at the camera even while watching or recording. The eyes maintain the natural pupil color and blink frequency, and an automatic disconnect function is added to prevent the audience from leaving the camera. And switch between simulated eyes and real eyes.

The above NVIDIA Studio section shows us how Nvidia RTX 40 series graphics cards help creators improve their efficiency. At the same time, it also shows us that Nvidia's many technical reserves in AI and creative production have really helped creators to create better content.

Summary Nvidia as the leading player in the GPU field, GPU products have penetrated into various industries, whether games and entertainment, or creative production, or scientific computing, artificial intelligence have a strong influence. In this experience, we can see that whether it is desktop console, notebook or creative production, devices equipped with GeForce RTX 40 series GPU have brought excellent gaming experience and productivity to users.

Judging from the crowded momentum of players on BW2023, players have higher and higher expectations for carrying GeForce RTX 40 series graphics card games and creative production of PC, which also reflects strong market confidence. Game developers are also full of confidence in Nvidia products, which will bring players an immersive game experience through Nvidia DLSS 3, Reflex and RayTracing axes at the first time of game release. In particular, DLSS 3 technology, through AI hyper-score algorithm and frame insertion technology, greatly reduces the hardware requirements of the game, so that players can easily get an excellent game experience.

In the exhibition area jointly created by Nvidia and partners, we also see the innovative products of many partners, bringing more personalized and diversified choices to players. Jiang plumbing duck is the first to feel the spring atmosphere. Now the popularity of BW2023 has made us feel the unprecedented enthusiasm in the front market. With the blessing of cutting-edge technology, we believe that Nvidia and its partners will be able to take advantage of the wind and bring a better entertainment experience.

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