Shulou(Shulou.com)11/24 Report--

The local accent carries nostalgia, and behind the dialect is our hometown in the depths of our spirit. On July 21, Kuaishou launched the first large-scale dialect music competition, "my hometown is very good to listen to dialect Mai Da Competition", with the combination of "dialect and music" to arouse people's deep feelings for their hometown and show more unique characters of their hometown.

The competition is exclusively named by Red Flag HS3. Gem Gem, Hamna Lisa, Song Muzi and Zhang Gali are invited to act as sponsors in the north, east, south and west respectively, with 3 topic challenges + 4 live competitions + 1 offline concert, leading dialect musicians to use a local accent to score for their hometown.

The first phase of the event, "hometown Challenge", was officially launched on July 21, with three challenges with dialect music as the theme launched in Kuaishou Station. # A song tells where you are from. Zhang Gali initiated the challenge. Users can introduce themselves through the dialect music of their hometown and sing the strength of their hometown. Gem Gem and Song Muzi launched the # lucky star high photo touch dance challenge, which allows users to shoot the magic "touch dance" with Song Muzi in the same frame, with the northeast dialect song "Life touch" performed by Gem Gem, to achieve good luck and happiness. Hamna Lisa brought the Jiangsu dialect version of the song "Zhou Zhou" and launched the # dialect level Challenge, where users can participate in magic table games and test their own dialect levels.

Singing, harmony, magic watch, various challenge forms are rich and interesting. Users play dialect music immersively with the topic # my hometown is very good to publish works with any challenge topic, and can also carve up 300 million exposure support. There is more chance to be selected as "good luck koi" and participate in live broadcasting to get more gifts.

According to the comprehensive performance, 32 dialect musicians will stand out and enter the second stage of the "dialect opening competition". The four competitions will be held from August 5 to 6 and August 12 to 13, each with 8 dialect musicians participating in the competition, live broadcasting the wheat fancy work with the sponsors, and showcasing the singing strength of dialect music according to regional groups. deduce the human style of hometown.

Based on the comprehensive dimensions of the popularity of each dialect music talent's live broadcast room and the votes of the sponsors, each competition will compete for a "dialect Mac", who will not only receive a cash reward, but will also be on the billboard in the center of his hometown city. the harvest is more exposed as a hometown "endorsement".

As the final work of the "dialect McBull contest", the third phase of the dialect Mai Ba Concert will be held offline on August 21. The concert will invite "dialect Mai Ba" and four sponsors to perform the hometown theme song and create an exclusive dialect music stage, which will not only promote the hometown, but also touch more people's hometown feelings.

Dialects precisely embody people's sense of intimacy and sense of belonging to their hometown. Through the new compilation of "dialect + Music", the "dialect McBull Competition" will open up a new track of music content, bring audio-visual feast to users in a trendy and approachable innovative form, and at the same time integrate the intense excitement of urban competition through online and offline linkage, stimulate people's love and pride for their hometown, and drive more people to support their hometown culture. In addition, the competition will also explore more creators who love music and hometown, help them gain recognition and love, and encourage them to continue to create high-quality works.

From July 21, Shangkuaishou feels the unique charm of dialect music and helps to spread hometown culture together!

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