Shulou(Shulou.com)11/24 Report--

Inventory problems not only affect the turnover efficiency, but also bring great cost pressure. How to optimize inventory has always been one of the difficult problems perplexing merchants.

On July 20, Cainiao United Jushu launched a new IP "short Cainiao Warehouse", which aims to provide one-stop service for inventory optimization for merchants entering the warehouse through collaborative flow resources such as bargain, hand Amoy, Taobao Live broadcast, etc., to help Cainiao optimize the inventory of brand goods in the warehouse and improve turnover efficiency. At the same time, after consumers place an order, they can also enjoy the performance guarantee of Cainiao warehouse, achieve high-quality performance, and enjoy the next day's arrival and door-to-door delivery service.

It is reported that the first batch of rookie merchants who participated in the event included Budweiser, Harbin Beer, Goose Island Beer, Zambao Beer, Simai Food, Yuanqi Forest, Opelai and so on. The latest data from the first day of warehouse broadcast show that the overall transaction conversion rate of goods is 18.9%, which is generally higher than business expectations. Among them, Budweiser cold beer transaction conversion rate reached 23.6%.

"We find that it is common for merchants to deal with temporary and unsalable products and their efficiency is on the low side. In the end, these goods are nothing more than scrapped or ultra-low-cost sewers, which is a pity." A person related to Cainiao's supply chain said, "in view of this kind of incoming goods, we hope to help merchants further open up the sales channels of such goods by linking up the Taobian business flow, so as to sell the goods in the final stage of Tmall's saleable period, so as to further optimize the inventory structure and help merchants enter the warehouse to improve their turnover efficiency."

It is reported that the follow-up of "short selling Cainiao Warehouse" will continue to be promoted as a value-added service for rookie preferred warehouse allocation and smart warehouse allocation, and rookie merchants who enter the warehouse will have the opportunity to get the business flow of Taobian.

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