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Editor to share with you how to reduce the path of website optimization, I believe that most people do not know much about it, so share this article for your reference, I hope you will learn a lot after reading this article. Let's learn about it!

Method

1. Blindly pursue the beauty of the website:

The websites of many domestic enterprises blindly pursue beauty: atmosphere, good-looking, beauty, in fact, these are not necessary. In fact, only a simple and clear page can bring visitors a good visual experience. Do not use a large number of pictures and too many flash, which will cause the page size is too large, the page loading speed is slow, greatly reduce the usefulness of the site, and do not use pictures as links on navigation, which will lead to difficulties for search engines to identify the structure of the site.

2, frequently change the page title: search engines rely on title tags for word segmentation, word segmentation and indexing, which is the core point of the initial stage of search engine rankings. Although technically speaking, search engines have made rapid progress, but the reliance on title is still a key point to improve the user experience. If you change title, search engines will treat it as cheating, so you must be careful when changing title.

3. Direct copy website:

In order to save money and effort, many people directly grasp the moustache when building the station and use the existing website program template directly. In this way, the new station will be very similar to the previous station, which will make it difficult for the new station to get a good ranking, and the old station will also be affected.

4. Keyword analysis is not carried out:

If the keywords are not analyzed properly, it will cause a lot of problems, including: unclear direction, unreasonable keyword configuration, poor ranking effect, low ROI and so on, so we must first analyze the keywords.

5. Missing import link

There are problems in the optimization of many websites, it is not difficult to find out that many of them are due to the lack of import links. In the Internet, the relationship between web pages and web pages is established through links. If there is no link between the website and the outside world, it becomes an isolated website, and the search engine cannot know the existence of the website.

6. Collect a large number of articles:

Search engines will not give a good ranking of highly repetitive articles on the Internet, if the website contains a large number of collected articles, it will have a certain negative impact on the website. After the website is built, if there is no or little original content, it will not only bring a bad browsing experience to users, but also leave a bad impression on search engines, and bring difficulties to search engine optimization.

7. Set up multiple small satellite stations:

On a website, the home page is the place with the highest weight and the most easily ranked keywords, so most webmasters put a large number of hot keywords on the front page of the website, because the location of the home page is limited. Far from meeting the needs of many keywords, many webmasters have done a lot of small satellite stations to separate some popular keywords, which is an act of interfering with the ranking of search engines. Search engines have also taken certain measures for such behavior, such as lengthening the ranking time of new stations, and punishing sites through information collection and analysis.

8. Frequent deletion of articles results in a large number of dead links:

If you often delete some website columns, articles, etc., the deleted page will produce a large number of dead links. The website should do a good job of 404 error page setup, try to retain the page when deleting the page, make changes on the original page, and update the website page after deletion.

Matters needing attention

Do website optimization ranking and life, need to persevere attitude, do not give up halfway, because the search engine algorithm often changes, so the ranking will often change. If you give, you will be rewarded!

The above is all the contents of the article "how to reduce the path taken by website optimization". Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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