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E-paper giant Yuantai Technology: the e-paper book market is defeated by iPad, and electronic labels are the new blue ocean.

2025-02-28 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Shulou(Shulou.com)11/24 Report--

CTOnews.com, July 20, according to a report by the Taiwan media Economic Daily, Li Zhenghao, chairman of Taiwan enterprise E-Ink Yuantai Technology, said at a forum today that Yuantai Technology used the advantage of e-paper to work with Sony to build an e-paper book reader. Just when Amazon was about to use the reader to reverse the book industry, it encountered Apple iPad to compete for the market. Li Zhenghao also said that Yuantai later relied on collecting royalties and opened up a new blue ocean in the field of electronic tags.

Li Zhenghao, Pexels of ▲ Picture Source, said that when Yuantai Technology worked with Sony to build a reader, in addition to providing hardware, it also partnered with Adobe to launch the epub format, which led to a standard format for e-books. The electronic paper book reader not only realizes the digitization of paper, but also maintains the characteristics of power saving and flexibility of paper.

Li Zhenghao said that when Amazon founder Bezos said that he would use the e-paper book reader Kindle to reverse the book market industry, Yuantai Technology bought South Korean panel manufacturer Hydis to increase production capacity, and also acquired E Ink, an upstream electronic paper material company in the United States.

However, at a time when Yuantai was optimistic that e-books could benefit from Kindle, Jobs launched the first iPad, which also led to a sharp drop in Kindle sales, and Yuantai's share price fell to just over ten Taiwan dollars (NT $) at one point.

Li Zhenghao said that Yuantai Technology chose to collect royalties and invested in the electronic label market, successfully rebounding from the trough. Today, Yuantai Technology earns more than NT $30 billion in royalties a year (CTOnews.com Note: currently about 6.96 billion yuan), "probably one of the best royalty-collecting companies in Asia," he said.

Li Zhenghao points out that although Yuantai Technology accounts for 90% of the electronic paper market, it accounts for less than 10% of the overall retail label market. In the context of high global inflation, the retail industry continues to adjust product prices, manpower is difficult to find, electronic tags still have a lot of room for growth.

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