Shulou(Shulou.com)11/24 Report--

On July 20, the official website of Lenovo launched an in-depth cooperation in the field of AIGC with Baidu's Wenxin on the occasion of the 14th anniversary, and jointly launched the appearance customization service of AI to generate pictures based on the private customized business of Lenovo's official website. Lenovo has also become the first company in the ICT industry to support AI appearance customization, creating a new benchmark for AI innovative applications.

The cooperation with Wen Xin is that Lenovo uses AI cross-border way to meet the content creation and consumption needs of users under the hot application of AIGC, and leads the new trend of AI consumption. It is worth mentioning that in order to celebrate the 14th anniversary, Lenovo's official website has also launched a number of promotional activities and value benefits, such as fully upgrading to 14-day unexplained return and exchange. the shopping wins 10,000 yuan travel fund, the student authentication enjoys 12 periods of interest-free, the enterprise user registers to enjoy 1600 yuan gift certificate and so on.

In fact, Lenovo's official website is an important starting point for Lenovo to continuously deepen its customer-centered transformation strategy, and it is also a key part of the "customer direct" model, which undertakes the full link of products from research and development, design, production and sales to customers. the key role of the shortest path to meet customer needs. Since its launch, under the customer life cycle value (LTV) operation idea, Lenovo's official website has continued to provide upgraded products and services, and has won high-quality service reputation and brand praise.

More importantly, Lenovo's official website, as an important window of Lenovo's 3s stack and service capabilities, has witnessed Lenovo's strong strength to continue to consolidate customer-centered transformation and 3s full-stack capabilities. In the past six years, through forward-looking layout and practice, Lenovo has built a new IT architecture and 3s full-stack capability, which is rare in the industry, and has become an intelligent "chain master" enterprise. In the process of fully grasping and meeting the market wind and customer needs, Lenovo enables the intelligent transformation of a wide range of industries with the evolving original AI products, services and solutions, helping China's economy to achieve high-quality growth.

AI applications continue to be popular, and Lenovo leads the consumption trend in the AI era

With the continuous popularity of the AI model represented by Chatgpt, artificial intelligence blossoms and bears fruit in the application layer, setting off a great change in the new productivity of AI. With strong understanding ability and huge reserve of knowledge and skills, all kinds of AI applications emerge in endlessly. AI is deeply integrated with work and life scenes, such as AI writing, AI painting, AI music and so on, which are affecting all aspects of people's life and work.

On the one hand, AI expands the boundaries of people's ability to create content efficiently and easily: enter a few keywords and a beautiful painting can be created in seconds; set the instructions, and a video doesn't take months to edit. Take the literary heart of this cooperation as an example, enter your own creative text in its platform, and select the desired painting style, you can quickly obtain the resulting painting. It is reported that the platform is an AI art and creative assistant platform based on Wenxin model launched by Baidu. It is a fully self-developed native Chinese graphic system, which produces exquisite paintings and rich styles.

On the other hand, AI provides a new imagination space for users to personalize, customize consumption and experience. The AI customization launched after the in-depth cooperation between Lenovo's official website and Wenxin is to break through the two choice restrictions of the past official website gallery and user-defined upload pictures, making it possible for the generated AI images to be used for Lenovo computer An and C customization.

Lenovo's move allows AI applications to go "two-way" with consumers' personalized and customized consumer demand, making customization easier, providing consumers in the AI era, especially young people of generation Z, with a bipolar choice from universal explosions and niche customization, to a personality choice that everyone can customize and fully show themselves, taking the lead in opening the era of AI customization and creating a new paradigm of consumption in the AI era.

It can be seen that the personalized and customized experience upgrade brought by AI in-depth life scene is the inevitable demand of the consumption scene in the AI era. In this process, only by keeping up with the consumption trend and constantly upgrading personalized and customized shopping experience can consumers feel the unique service experience and differentiated competitiveness. From this point of view, Lenovo has obviously taken the lead.

Upgrade customized services and value benefits, Lenovo creates a "new sample" of customer experience

Focusing on the in-depth cooperation between Lenovo's 14th anniversary website and Wen Xin in the field of AIGC, it also shows its own unique customization ability. On a larger scale, the 14th anniversary celebration of Lenovo's official website is also a vivid interpretation of deepening customer-centered and shaping customer experience.

It is understood that Lenovo's official website launched a comprehensive private customization business on 618 last year, through the "high-end customization + appearance customization" feature service to meet the personalized needs of users and upgrade the user experience. Data show that customized services unique to Lenovo's official website account for more than 20% of sales this year.

Behind the customization ability, Lenovo revolves around the intelligent layout and deep ploughing of the whole chain of research, production, supply, marketing and service of the manufacturing industry. At present, Lenovo has the advantages of industry-leading flexible production capacity, intelligent operation and maintenance capability and supply chain. Take flexible production as an example, Lenovo intelligent flexible production line "Mercury line" through a unified "brain" control, according to production needs, at any time to choose the desired product or configuration for production, so that the production line to achieve the same line of mixed production, rapid change, iterative compatible agile manufacturing. In the same production line, no matter what type of product is produced, or the notebook is "tattooed" or lettered, it can be instantly intelligently switched.

In addition to the customized services for the above upgrades, Lenovo's official website also provides new product launches, value-for-money benefits, upgrade services and so on.

In terms of products, Lenovo has a high-profile debut of a large number of new products, including Y9000X 2023 ice soul white products, Lenovo tablet savior Y700, and Lenovo Xiaoxin Pro16 Super Edition 2023, all enjoy exclusive new product booking benefits throughout the network. When placing an order on the official website, consumers can also enjoy a limited-time red packet and get a 50-yuan anniversary red packet without a threshold; members of the official website can get 14 times Le Dou inflation and receive Ledou for cash; some exclusive models have 14N times cash-back activities, with a reduction of 50 yuan for exclusive code purchase machines to a maximum of 140 yuan.

In terms of service, the after-sales service of Lenovo's official website has been officially upgraded to 14 days without reason to return and exchange goods, covering all products on the official website with no additional conditions, bringing consumers a worry-free return and exchange experience and eliminating the worries of shopping. The AI custom appearance service mentioned earlier can be available with a time limit of 0 yuan, and high-end customization can grab 200 yuan coupons.

For specific consumer groups, Lenovo enjoys huge benefits on its official website. Around the student group, Lenovo's official website has created exclusive student welfare, which can enjoy 12 periods of interest-free after certification; a travel fund of 10,000 yuan has been prepared for users who need to travel during the summer vacation, and the actual payment will return 14000 yuan to the travel fund, with a maximum return of 10000 yuan. around enterprise users, Lenovo's official website provides exclusive gifts, you can get 1600 yuan gift certificate for registration, issue an order plus up to 15 times the points.

After years of deep cultivation of customer products, services and experience, Lenovo's official website has delivered eye-catching answers for many times, and its sales have repeatedly reached record highs, proving that it has won the market strength through innovative products. More importantly, with high-quality service, Lenovo has also successfully gained a reputation, constantly shaping a new customer experience, deepening customer "customer-centered" transformation, and showing the competitiveness of Lenovo brand.

Adhere to the two major transformations, Lenovo's official website fully demonstrates the full stack strength of 3s

Lenovo's shift from customization to providing highly competitive customer service and experience is a concentrated display of the continuous customer lifecycle value (LTV) based on the "customer-centered" transformation of the customer direct model.

Operating customer LTV is the key work put forward by Lenovo in the last financial year to make the business model change more deeply, the business thinking change more thoroughly, and the business process restructure, to realize the upgrade from circle management to single customer deep ploughing, from customer purchase journey optimization to continuous interaction throughout the life cycle.

Since the new fiscal year, Lenovo has upgraded this work, and supported by the platform of the intelligent giant engine, Lenovo has realized the customer-chasing business mode defined by Lenovo for the first time, that is, tracking customer trajectory, timely interaction and recommending Lenovo products. In the past year, we have achieved remarkable results in operating customer LTV, with a significant improvement in the proportion of Lenovo's overall consumer business, the continuous improvement of consumer product power, and a significant increase in the NPS (net recommended customer value) score of each business.

Thanks to the continuous deepening of customer management LTV, Lenovo's "customer direct" model is moving towards stage 3.0. Zhang Hua, vice president of Lenovo Group and general manager of consumer business group in China, said that Lenovo will continue to focus on operating customers as the core, continue to firmly consolidate Lenovo's consumer ecological product strength, marketing power and retail power, and attack the whole stack towards the top of 3s ecology.

In addition to the continuous achievement of customer-centered transformation, another major transformation that Lenovo has always adhered to-the "3s" transformation has also achieved fruitful results. Based on the "end-edge-cloud-network-intelligence" new IT technology architecture, Lenovo has formed 3s (smart devices, intelligent infrastructure, solution services) full-stack full-cycle products, services and solution capabilities, creating a powerful intelligent IT engine to help enterprises transform intelligently.

As can be seen from Lenovo's official website, the Lenovo end (smart devices) has PC, tablet computers, education & conference screens; edge-network-cloud (intelligent infrastructure) has edge intelligent gateways, AI-enabled edge computing, software definition, storage, high-performance computing, X86 servers. Cloud-Intelligence (solution service) includes xCloud hybrid cloud, multi-cloud desktop, Rubik's cube wisdom customer service, ESG low-carbon park, ServiceForce (intelligent operation and maintenance), TruScale (subscription service), Wo Mu consulting and so on.

As an important window to show the full stack capability of 3s, Lenovo's official website is attracting the attention and feeling of enterprises and consumers. Lenovo continues to show its strong strength and landing ability through endogenesis and externalization and intelligent transformation of thousands of industries. Standing at the new starting point of the 14th anniversary, Lenovo's official website will continue to undertake the arduous mission of continuously showing and providing 3s full-stack products and full-cycle services to customers, helping more consumers to enjoy smart life and enterprises to take the lead in the intelligent era.

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