Shulou(Shulou.com)11/24 Report--

CTOnews.com July 19 news, 36 krypton reported earlier, learned from a number of independent sources, Douyin has formally formed a distribution team. In this regard, Douyin related team leaders responded: the formal establishment of an independent distribution team, which is not true news.

According to the report of 36 Krypton, Douyin has formally set up a distribution team to increase its real-time retail business. The team mainly supports real-time retail rather than takeout distribution. The adjustment of this organizational structure was completed in June 2023. The newly formed distribution team belongs to Douyin China e-commerce business line, which is in charge of Wang Xiao. In fact, the online report object is Wei Wenwen, president of Douyin e-commerce. The dotted line reports to Zhu Shiyu, president of Douyin living services.

CTOnews.com noted that Douyin first tested the "hourly" service in August 2022, and in December 2022, Douyin partnered with Dada, SF Tongcheng and Flash to connect each other's distribution system directly into the real-time retail business. At the same time, the real-time retail "hourly" service has also expanded the scope of national pilot projects in the first half of this year, from Shenzhen and Guangzhou to Wuhan, Tianjin and other places.

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