Shulou(Shulou.com)11/24 Report--

CTOnews.com, July 19, according to the official account of the reporting Center of the Central Internet Information Office, under the guidance of the Internet Information Office of the Beijing Municipal CPC Committee, the Capital Internet Association solicited opinions and suggestions on key local websites, and recently formulated and issued the "Capital Internet platform" self-Media self-discipline Convention on the Management of the Industry (hereinafter referred to as "the Convention").

At present, Douyin, Kuaishou, Jinri Toutiao, Watermelon Video, Weibo, Sina, Sohu, NetEase, Phoenix, Baidu, Zhihu, Douban, Youku, iqiyi, Dianyi, Qihoo 360 and other 16 website platforms have signed contracts as the first batch of units, promising to strictly abide by the requirements of the Convention and actively practice corporate principal responsibility.

CTOnews.com learned from the official account of the reporting Center of the Central Internet Information Office that the Convention encourages website platforms to adhere to self-management and collaborative governance, and achieve the "ten initiatives" and "ten boycotts" among them. The content of the proposal includes encouraging the dissemination of mainstream ideas, supporting high-quality content works, and participating in the construction of network civilization, while boycotting content includes resolutely resisting cyber violence, rumor-mongering, and linkage speculation.

Ten initiatives: first, encourage the dissemination of mainstream ideas. Guide the "self-media" of this platform to produce and publish content works that are in line with the country's general policies and policies, serve the overall situation of economic and social development, reflect the general trend of the development of the times, and reflect the achievements of the construction of a great power, so as to sing the main theme and strengthen the positive energy. to unite efforts for the construction of a modern and powerful country and the great rejuvenation of the Chinese nation.

Second, participate in the construction of network civilization. Guide the platform "self-media" to carry forward socialist core values, create and produce positive, healthy and positive cultural products, respect morality and abide by the law, civilized interaction, rational expression, enhance the literacy of network civilization, and purify the cyberspace environment.

Third, support high-quality content works. Optimize the algorithm recommendation service mechanism, for the broad masses of people like, knowledgeable, interesting high-quality picture and text video, live broadcast, give priority to the algorithm recommendation, increase traffic support.

Fourth, support the moral model on the Internet. By means of flow support and operational guidance, we will promote "self-media" set up by moral models such as heroes, labor models, role models of the times, the most beautiful people, good people around them, and excellent volunteers, so as to guide the society to advocate goodness and progress. Fifth, strict account authentication management. To establish and improve the dynamic verification mechanism for the qualification of "self-media" accounts in financial, educational, medical and health, judicial and other professional fields, display the names of their service qualifications, professional qualifications, professional background and other certification materials on the home page of the accounts, add labels to their fields, and resolutely ban and put an end to counterfeit accounts.

Sixth, coordinate the disposal of illegal accounts. Share the problem clues, subject information and disposal results of illegal accounts among the website platforms in time, and dispose of illegal accounts in accordance with the same standard and the same standard according to the specific illegal situation.

7. Make public typical cases of violations. Set up a column for the notification of all kinds of chaotic cases of "self-media", promptly notify illegal accounts, give play to the warning and educational role of typical cases, and guide other "self-media" to use the Internet in accordance with the law and surf the Internet in a civilized manner.

Eighth, establish the mechanism of economic punishment. On the basis of dealing with illegal accounts in accordance with the agreement, we will further improve user agreements and community conventions, and restrict the platform's "self-media" from illegally obtaining economic benefits by suspending or closing user rewards, removing commodity links, canceling advertising revenue, and so on. Timely verify and eliminate the increase in the number of fans of "self-media" due to violations. 9. Consciously accept the supervision of reports. Set up a special reporting area, set up special posts, consciously accept the supervision of social reports, and provide feedback on the handling of problems reported by netizens within 3 working days, except for special circumstances.

Take an active part in social welfare. Give full play to the advantages of resources and the strengths of the platform, actively encourage the platform's "self-media" to fulfill its social responsibility, increase social public welfare publicity, and guide the whole society to form a good cultural atmosphere of mutual help.

Ten boycotts: first, resolutely resist cyber violence. We will constantly improve the early warning mechanism for the identification of cyber violence, strengthen the protection of the parties involved in cyber violence, optimize the function of preventing the proliferation of information about cyber violence, and strictly deal with "self-media" accounts related to cyber violence. We will focus on conducting cyber manhunt through hot social events, inciting netizens to antagonize, attacking and abusing others, and so on.

Second, resolutely resist spreading rumors. Based on the official news release and the information reported by the mainstream media, each website platform examines the hot event content information spread by "self-media" to prevent the emergence and spread of rumor information. For the content information that has been proved to be a rumor, measures such as "tagging", setting up a refutation column, and using algorithm recommendation to refute rumor information should be taken to eliminate the influence of rumor in time. The "self-media" who spread rumors will be severely punished.

Third, resolutely resist linkage speculation. Establish an identification, early warning and disposal mechanism for the "self-media" that publish homogenous content in batches, and resolutely resist the handling of other people's works, the centralized release of similar copywriting, and the joint publication of documents by multiple accounts. For MCN institutions that have repeatedly violated the rules by using the joint hype of signing accounts, measures such as suspending the right to make profits, restricting the provision of services, entering and withdrawing, and so on.

Fourth, resolutely resist selling miserable drainage. Maintain a "zero tolerance" attitude towards "self-media" that use the old, the weak, the sick and the disabled to increase powder and draw fictional sad stories. For "self-media" that release information content such as calling for public donations and crowdfunding assistance, if the authenticity of the information cannot be verified, the publishers shall be warned and reminded in a timely manner.

Fifth, resolutely resist following the trend of speculation. We should strictly deal with "self-media" that make false judgments without factual basis, fabricate without confirmation by personal experience, and exaggerate without authoritative information, so as to resolutely prevent hype and disrupt the order of communication.

Sixth, resolutely resist immorality and anomie. Take effective measures to resolutely prevent and resist speculation about the life of entertainment stars, star fans trample on each other, and other "rice circle" chaos. We will severely crack down on all kinds of false people, false postings, extravagant displays of wealth, judging ugliness and smelly, inciting antagonism, and other behaviors such as promoting bad values, spreading bad lifestyles, rendering bad tastes, and so on.

Seventh, resolutely resist the consumption disaster. Strengthen the examination and verification of the contents of the disaster scene released by "self-media", strictly control the live broadcast and video information set up by "self-media" in places such as the scene of the accident and the place where the disaster occurred, resolutely prevent consumer disasters and take advantage of the opportunity to drain.

8. Resolutely resist the speculation of old news. With regard to public opinion events that have been concluded by authoritative institutions and reported by the mainstream media, we should strictly guard against the behavior of "self-media" in the name of digging and revealing secrets to increase traffic and increase income.

9. Resolutely resist false propaganda. For the relevant information about the products recommended by "self-media", each website platform should strengthen the examination and check, strictly examine the product publicity content, and strictly prevent exaggeration of efficacy, false propaganda and so on.

Resolutely resist reincarnation accounts. Strictly dispose of illegal accounts, and all "self-media" that adversely affect the publication of illegal information will be shut down in accordance with the agreement, included in the platform blacklist account database and reported to the online letter department, strictly preventing them from reopening their accounts by borrowing other people's identities, changing names, and so on.

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