Shulou(Shulou.com)11/24 Report--

With the new network technology, new applications and new business type speeding up the iteration, the complexity of the network ecological scene also brings many challenges to the platform governance. On July 18, 2023 China Network Civilization Conference opened in Xiamen, Fujian Province. Yang Yuanxi, co-founder of Kuaishou Technology, said at the "Network Ecological Construction" sub-forum that the Internet industry should join hands to deepen cooperation and further enhance governance ability. form a benign work model of "regulatory guidance, platform power, netizens participation and social supervision".

In recent years, Kuaishou continues to improve its governance ability and level through "technology empowerment, enhance platform coping force", "upgrade function, enhance product protection" and so on. Especially in the field of e-commerce, Kuaishou has been continuously building a trust e-commerce ecology, making efforts from many aspects, such as user listening, user rights and interests protection, compliance ability, platform governance, business support and so on, to create a temperature and reliable e-commerce environment, and continuously improve e-commerce governance ability through multi-dimensional governance.

In terms of offensive and defensive confrontation with black ash products that affect the ecological security of the network and the business environment, Yang Yuanxi said, for example, that on the one hand, Kuaishou gave full play to its advantages in security risk control, and on the other hand, it continued to crack down on the black companies of "field control services" that brushed in the live broadcast room. On the other hand, it also actively used legal means and filed more than 300 lawsuits in the past two years. Effectively deterred lawbreakers. Since 2023, Kuaishou has accumulated 7 groups of iterative and R & D-related governance models, banned 281000 accounts, intercepted more than 10.98 million requests for cheating, and cleared 209000 false comments in e-commerce.

At the same time, the platform also conducted joint governance with the brand side: in June 2022, Kuaishou e-commerce found in its daily inspection that a suspected illegal gang was suspected of selling goods from multiple luxury brands in the live broadcast, and then jointly launched an investigation with the brand and the police. In September, eight suspects were detained, with online sales totaling more than 1100 million yuan. Kuaishou's action excavated the entire illegal industrial chain of the Guangzhou live sales group and the upstream Huizhou production group, and carried out a centralized crackdown on "all links, all elements, and all chains" to the counterfeiting gangs, completely cutting off the illegal interest chain.

According to the 2022 Kuaishou e-commerce trust building report, Kuaishou e-commerce launched more than 20 consumer rights products, the trust rights order coverage increased by 460% compared with the same period last year, the number of rights and interests covered consumers increased by 32%, and the number of trust purchase rights covered merchants increased by 300%.

On this basis, in May this year, under the guidance of the Beijing Municipal Market Regulatory Administration and other units, Kuaishou also jointly signed the "Convention on self-discipline of webcast and short Video Marketing platform" in conjunction with four enterprises, to further regulate the business behavior of the platform itself and anchors, MCN institutions and other participants in live streaming, protect the legitimate rights and interests of consumers, promote the healthy development of live e-commerce, and maintain a good network market order.

Yang Yuanxi proposed that the Internet industry should better join hands and carry out extensive and in-depth cooperation around key links such as identification standards, problem discovery, technology research and development under the guidance of the Central Network Information Office, so as to further enhance the coping and disposal power of the governance toolbox, and at the same time make good use of the power of ordinary netizens to guide the majority of netizens to cooperate and participate in governance efficiently. Form a benign work model of "supervision and guidance, platform development, netizens' participation and social supervision". In the future, Kuaishou will continue to work with the industry, with a good spiritual outlook and solid work measures, to continue to promote the construction of network civilization and network ecological governance, and create a more breezy, upward and good cyberspace.

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