Shulou(Shulou.com)11/24 Report--

The live selling mode has brought new impetus to the marketing transactions of the real estate industry. On July 18, the opening ceremony of Henan strategy conference and anchor incubation camp for Kuaishou idealists of "breaking the game and becoming new" was held in Zhengzhou. At the meeting, Kuaishou ideal Home and Zhengzhou Souchuang Information Technology Co., Ltd. (hereinafter referred to as Zhengzhou Souchuang) said that the two sides had incubated nearly 300 contracted anchors in the past year and reached GTV 1.4 billion.

Data show that Zhengzhou Souchuang is a Henan real estate marketing integrated service provider, but also the only local official cooperation organization of Kuaishou idealists, committed to creating Henan Kuaishou anchor ecology, has opened up Shangqiu, Nanyang and other markets. Last year, Kuaishou ideal Home and Zhengzhou Souchuang reached a cooperation, based on Kuaishou's real estate business platform idealist, the two sides will jointly train professional real estate anchor agents to explore new models of live selling and online marketing transactions for new houses.

(Li Jie, head of Zhengzhou search and Innovation Organization)

Li Jie, head of Zhengzhou search and Innovation Agency, said: "Souchuang has ploughed the real estate industry for more than a decade, with Zhengzhou as the core and radiating many cities in Henan region. After reaching cooperation with Kuaishou idealists, we train professional fast-hand real estate anchors through professional and in-depth services such as short video live broadcast training, anchor escort, IP incubation, etc., to help real estate agencies efficiently obtain customers and open up closed loops such as consumers, anchors, developers, platforms and so on."

(Zhao Rijing, head of Central China at Kuaishou ideal Home)

Zhao Rijing, regional director of Kuaishou ideal Home in Central China, said that Kuaishou idealists and cooperative institutions work together to explore and promote the development of a new marketing transaction model of "live selling" in Zhengzhou, Henan Province and even in central China. Build a new platform for property buyers, developers, brokers and institutions to complete more efficient matchmaking and achieve win-win results.

Since the real estate business of Kuaishou idealist was officially established in June 2022, based on the new real estate brokerage model of "real estate anchors promoting new housing transactions", it has continued to build a live short video real estate knowledge and information platform and a real estate trading service platform. Has explored the completion of real estate bulk consumer goods in Kuaishou ecological transaction link.

It is understood that compared with the traditional intermediary model, professional real estate anchors' live broadcast selling mode has multiple advantages, such as rich media of short videos and live broadcasts, real-time interactive expression, which efficiently solves the consumption decision-making problems of property buyers, and can also break the time and space restrictions to solve the problem of cross-district house purchase. On the other hand, the studio and the IP of anchors form a natural supervision mode, which enhances the trust of real estate enterprises, anchors, institutions and buyers. In particular, the trust based on Kuaishou community ecology and the characteristics of high sticky fans make the new house marketing transaction more efficient. Data show that the transformation of real estate anchor agents from quick homesickness channels to subscription is eight times higher than that of traditional channels.

At present, Kuaishou idealist has also become an important new channel of real estate marketing transactions. By the end of 2022, Kuaishou ideal Home has covered more than 67% of the provinces in China, more than 70 deep cooperation cities, more than 50% of the contracted real estate coverage, more than 5000 contracted anchors and more than 60 contracted agencies. In the first quarter of 2023, the total value of real estate transactions of Kuaishou idealist exceeded 8 billion yuan.

Zhao Rijing said that in the future, Kuaishou idealists will continue to go to various parts of central China, work together to serve Kuaishou real estate creators, constantly improve their content production and creative ability, and train more and more excellent professional anchors. At the same time, continue to serve good developer partners, help developers to be more efficient, and let buyers buy a house that is comfortable and suitable for them to live in.

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