Shulou(Shulou.com)11/24 Report--

CTOnews.com, July 18 (Xinhua) according to a survey of 1004 podcasts and video creators by Descript and Ipsos, most creators are already using AI tools, which they believe can not only increase productivity, but also increase creativity and improve content quality.

The survey shows that creators who have used AI tools have more fans and income on average, while creators who have not used AI tools are mainly because they are not familiar with the tools. The survey also reveals some creators' views and expectations of AI and how they take advantage of AI's potential in content production.

CTOnews.com noted that the survey results show that AI tools have been integrated into the technology stack of most respondents. Nearly 2/3 of creators said they had used the new AI tool in their creative work, and 78% said they might use the AI tool in the future. Only 11% said they were unlikely to use AI in their creative work.

Podcasts and video creators surveyed said that AI is useful not only for improving productivity, but also for improving content quality and creativity, probably because AI saves time and gives them more space to be creative.

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