Shulou(Shulou.com)11/24 Report--

CTOnews.com, July 18 / PRNewswire-Asianet /-- Meta's Twitter competitor Threads has become the fastest-growing app in history. CTOnews.com has previously reported that the number of users of Threads exceeded 100 million just four days after its launch, but the number of daily active users of Threads has shown obvious signs of decline, which is 20% lower than that of the first week of launch, according to an analysis company.

▲ source Similarweb according to SensorTower, a Cloudfare platform and analysis company, Threads was strong when it launched, but lacked stamina. In Google's Play store, Threads fell back to ninth place, overtaken by Twitter (fourth place).

In addition, they also observed a 20% decline in the number of daily active users on Threads compared with the first week of launch, while the average user time was reduced to 10 minutes from 20 minutes in the first week of launch.

The Cloudfare platform previously said that in the first week of the Threads app launch, at least 65 million Twitter users went to Thread,Cloudflare to track DNS server traffic records that visited Twitter, showing that Twitter traffic fell 11% on the first day of the Threads app launch.

Analysts believe that the decline in Threads traffic is not only due to the decline in user interest, but also affected by the relevant departments of the European Union. Threads applications have not yet passed the regulatory review of the relevant EU departments, so Meta temporarily blocks users in the EU region until the relevant departments have completed the audit.

▲ Tuyuan SensorTower analysts also pointed out that Threads still has some potential to challenge Twitter's position. But at the same time, they also pointed out that the current Threads app is only users "will be angry with Twitter" into action, so they have moved to the new platform, Threads is only a copy of Twitter, and more powerful features are needed to retain users.

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