Shulou(Shulou.com)11/24 Report--

Summer vacation is coming, and it is the peak season for student parties and game houses to be equipped with computers. It just so happens that the Intel 13-generation Core processor and Nvidia RTX 40 series graphics card members that have been listed are relatively complete, and users with different needs can be rich in collocation and combination. Therefore, I believe that the next PC market will also usher in a wave of rising against the trend.

The reason for "rising against the trend" is that the Q1Magi PC market has indeed experienced a less optimistic quarter in the past 2023, when PC shipments declined due to cooling demand, excess inventory and macroeconomic impacts. According to a report by IDC, an international data company, Q1 global PC shipments in 2023 were 56.9 million units, a year-on-year decrease of 29%.

However, as the industry destocking is coming to an end, the PC market is also expected to bottom out and pick up. It just needs an opportunity to recover.

Against this background, we ushered in 618, the most important shopping carnival in the first half of the year. The entire PC industry is looking forward to a turnaround with 618 as the fulcrum, so we did have a 618 shopping season that is known as the "biggest volume in history".

PC market turnaround, RTX 4060Ti into the "most volume" 618 sales first in the major e-commerce platforms, this year's 618 abandoned the past game subsidies, coupons, carve-up gifts and other complex games, but simply and directly give the amount of subsidies, preferential intensity. On this basis, the majority of PC manufacturers are also full of various welfare benefits. Even Nvidia, an upstream supplier, rolled up ahead of schedule, starting to sell GeForce RTX 4060Ti on May 25, which is basically the day when pre-sale begins.

Nowadays, large-scale game pictures are becoming more and more realistic, AI applications that require a lot of parallel computing are becoming more and more popular, and new forms of interaction such as 3D and VR are developing rapidly. GPU is actually becoming more and more important in PC. Therefore, whether the performance and innovation of graphics cards are strong enough, and whether the optional products are rich and perfect, has become whether consumers are willing to pay the bill. And whether the PC industry market can move towards recovery through 618 is one of the important factors.

According to JD.com 's ranking of self-operated graphics card chips, Nvidia accounted for 8 of the top 10 graphics card chip products in sales, and from RTX 4090 to RTX 4060Ti and even 30 series graphics cards were on the list. Among them, RTX 4060Ti ranked first on the list, surpassing not only RTX 4070, which has been released for four months with a very good reputation, but also RTX 3060, which manufacturers are clearing at a low price. You know, this is less than 20 days before the release of 4060Ti.

At the same time, according to the hardware survey report of steam platform in May this year, 60 series graphics cards are still the mainstream graphics cards in the current hardware ranking, accounting for four of the top five, and the vast majority of users are still playing games at 1080p resolution. Therefore, each generation of 60 graphics cards are also the graphics cards that gamers pay most attention to, and they are also the best-selling mainstream dessert cards. All these are the reasons why RTX 4060Ti was able to win the first place on the above list in 618 after its launch.

Everyone likes that the turnover of 618 RTX40 series notebooks has soared in notebooks, data show that during the 618 period, more than 60% of game notebooks have been switched to RTX40 series notebooks GPU, and JD.com 618 full cycle, 40 series graphics game notebook turnover increased by more than 5 times month-on-month.

It can be seen that the RTX 40 series graphics card has indeed brought new vitality to the PC market, especially during the performance of 618 this year, so that many consumers have more motivation to buy a new PC.

With the recovery of the industry, RTX 4060 has become a new god card in Internet cafes, but in the low period of consumption after June 18, RTX 4060 graphics cards were put on the shelves on June 29.

Some friends may think that RTX 4060 did not choose to launch in the peak period seems to be a bit against the "business law", but in fact, on the one hand, the PC market needs continuous heat to maximize the efficiency of stimulating industrial recovery, on the other hand, it is also because Nvidia consumer graphics cards in China's important business channel is the Internet bar market.

Internet bar owners, who have been silent for three years due to the epidemic, also need a product that meets their needs, and RTX 4060, which is power-saving, energy-efficient and cost-effective, is undoubtedly the best choice.

For example, in early July, shortly after the listing of RTX 4060, e-sports, a well-known online competition network, successively opened plans to upgrade the installation of RTX 4060 graphics cards in various stores in Nanjing, and 2000 graphics cards were in place one after another, which shows the strong attraction of RTX 4060.

Of course, for ordinary consumers, RTX 4060 is also a good choice. Its starting price is 2399 yuan, which is 100 yuan lower than the 30 series. It also has the same AD107-400 GPU as RTX 4060Ti, 3072 CUDA cores and 2.46 GHz acceleration frequency. Its excellent performance-to-price ratio makes him the most suitable game companion for many friends.

According to IDC's report on global PC shipments in the second quarter of this year, although market shipments are still declining, they still exceed analysts' expectations, and the market as a whole is on the way to gradually bottoming out and recovering.

The more such a time, the more we need products that really meet the needs of consumers, friendly prices and excellent quality, just as Nvidia RTX 40 series graphics cards do, so that the needs of different users can be fully met, so that people can find the most suitable products.

I believe that this summer vacation, if you want to renovate your equipment, you can also choose the most satisfactory PC.

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