Shulou(Shulou.com)11/24 Report--

The Glory Watch 4 was officially released at the launch of the new product in the full scene on July 12.

This is a glorious new generation of smartwatches, priced at 999 yuan, and will go on sale on July 18. After the official release of Glory Watch 4, this new product has once again become topic news in the field of wear, attracting wide attention in the industry, and the reason is very simple-the product power of Glory Watch 4 is so strong.

It is said that you can't have both a fish and a bear's paw. For example, in the field of smart wear, if you want independent eSIM communication, your battery life will naturally be greatly reduced, because eSIM communication requires an independent communication module, which is itself an "electric tiger" for the "fragile" battery of the smartwatch.

For example, if you want to have a long life, you have to increase the battery, and the whole watch becomes "heavy".

What if you want it all? Also, the high cost must remain high, and the price will become the biggest obstacle to consumers' choice.

The reason why Glory Watch 4 can really stimulate a new round of technological innovation in the wearing industry stems from its advantage of "both want, want and want".

First of all, Honor Watch 4 introduces MagicOS into smartwatch ecology for the first time. Through Honor MagicRing trust ring technology, Glory Watch 4 can realize the far-field automatic networking ability of mobile phones and bid farewell to mobile information anxiety completely.

For example, Glory Watch 4 launches a watch dual standby function, and the watch can also receive a message notification from a secondary card on the phone, bringing a "dual card dual standby" experience to the smartwatch.

For example, Glory Watch 4 uses the three-core structure of "one master and two associations", the battery life days have also reached 10 days, and the battery life days of eSIM smartwatches have broken through the double-digit era for the first time.

This is just part of the 4 selling points of the Glory Watch, as well as strong athletic fitness and frivolous body design. For example, in sports, Glory Watch 4 supports 85 sports modes and 12 professional sports modes to meet the user's omni-directional sports information management. In terms of health, Glory Watch 4 provides comprehensive health monitoring from heart rate, blood oxygen to sleep and stress, and cooperates with Fuwai Hospital to create glorious heart health research to protect users' heart health.

It can be said that Glory Watch 4 not only ensures the eSIM communication, but also brings the long service life of the ceiling specifications of the industry. at the same time, it is the first in the industry to achieve "one watch and two waits". On the basis of all the above, the price is only 999 yuan.

Not only want, but also, Glory Watch 4 can be said to have done, these big moves, like flat thunder, to the entire smart wear industry has brought a completely different direction of innovation.

In an interview after the press conference, Zhao Ming, CEO of Glory Terminal Co., Ltd., said, "We have enough strategic patience in the process of surpassing our competitors step by step." including Glory Watch 4 launched today, everyone will see Glory some different thinking. "

So glory can think differently?

Here we have to mention the innovative concept of "two-wheel drive" that Glory has adhered to for a long time. The so-called "two-wheel drive", to put it simply, the first wheel is based on the insight into the deep needs of consumers and the forward-looking ability of future technology, and the second wheel is continuous technological innovation and R & D investment.

To put it more bluntly, glorious innovation is all "user-oriented", all around the pain points of users, the explicit and hidden needs of consumers and the gaps in the industry.

On this point, Zhao Ming also mentioned many times in the interview, "the launch of these products integrates Glory's understanding of consumers and our thinking in this field, and we hope to be able to launch products that are very unique in the market." bring unique value. "

It can be said that the release of Glory Watch 4 contains years of thinking in the field of smart wear, as well as a keen insight into the needs of consumers.

Take the first "one-watch, two-standby" function as an example, many Android users have dual cards all the year round, but eSIM watches currently support only one number, that is, in some scenarios away from the phone (such as running, football, sports, and the phone is not around), eSIM watches can only accept incoming calls from one number, and the other can only be in a "missing" state.

Before the release of Glory Watch 4, the problem was unsolvable unless you were willing to buy two eSIM watches and turn on eSIM for both card numbers, but it obviously didn't make sense.

In the face of the needs of consumers, Glory has created the function of "one watch and two waits". Even if the mobile phone is not around, the calls and text messages received by the secondary card will be notified to the user through Glory Watch 4.

When it comes to user demand, Zhao Ming believes that consumer demand is ubiquitous in life, and the key is whether you can break through your thinking. And Glory has such a technology accumulation, in the innovation, will be based on the needs of users, continue to break the boundary, the product experience will be better and better.

"when making extreme and breakthrough products, in addition to technology accumulation and accumulated strength, what is more important is to break the ideological limitations and boundaries at that moment and find the answer from the origin. The products are developed step by step." Zhao Ming said.

Long range has always been a demand for smartwatch users. Zhao Ming said in an interview that many watches promote the ability to make phone calls (eSIM), but only use it for a day or two. "if you talk about sleep and monitoring functions at night, then whether you wear them or not when you sleep at night, if you wear them without electricity, you can't wear them, and you can charge them at night. Sleep and blood oxygen monitoring functions are very important, but they don't work." Therefore, Glory Watch 4 solved this problem through a 10-day battery life.

In the end, Glory has maintained more than 10% of its revenue in R & D for two years. While launching competitive products, Glory is also building future-oriented capabilities. 2023 will be a year in which glory is the full outbreak of product power and innovation. Glory Watch 4 is also a crystallization of Glory two-wheel drive innovation, but it is far from the end.

As Zhao Ming said in the interview, "the process must accumulate to launch products that break bottlenecks and excite consumers."

The glory of one who dares to surpass any opponent has stood in front of us.

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