Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizens for the delivery of clues about the past. IT House, July 14 news, Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism and Sports issued "Shenzhen measures on Building an International Capital of e-sports". E-sports game products, which have been developed and distributed in Shenzhen for one year and have great influence, will be rewarded up to 2 million yuan according to downloads, user activity, derivative events and other conditions. Game products selected by major e-sports events will be given an one-time reward of up to 5 million yuan.

The "measures" will grant up to 2 million yuan per season to those registered in Shenzhen and named "Shenzhen" teams to participate in international and national top e-sports competitions; those with excellent results will be rewarded up to 5 million yuan according to the category, influence and ranking of the events.

The "measures" will grant up to 8 million yuan for qualified international high-level e-sports competitions held in Shenzhen, and up to 5 million yuan for qualified national high-level e-sports competitions held in Shenzhen. The measure will be implemented on July 10 and will be valid for three years.

IT House with initiatives original text:

E-sports is an important scene in the development of digital economy, based on its advantages and characteristics, such as great market potential, high social attention, strong linkage effect, good economic benefits, deeply loved by young people and so on. It is gradually becoming the new momentum of digital economy, new business card of city image and new carrier of culture going to sea. This measure is formulated in order to further promote the rapid and healthy development of e-sports industry, continuously enhance the development energy level and agglomeration degree of e-sports industry in Shenzhen, and speed up the construction of the international capital of e-sports.

I. Development goals

Give full play to the advantages of Shenzhen's high-tech industry development and e-sports 's game research and development, focus on the key links of e-sports 's industrial development, open up the upstream and downstream of the industry, expand and extend the industrial chain, speed up the construction of e-sports industrial ecology with the agglomeration of resource elements, reasonable industrial layout, complete infrastructure, outstanding brand characteristics, remarkable integration effect, high-end talent gathering, and excellent development environment. By 2025, we will strive to develop and launch 3-5 e-sports game products with the unity of social and economic benefits, and gather 5-8 leading enterprises and clubs of e-sports with the unity of professional and innovative. Hold more than 5 high-level e-sports events with the unity of industry influence and social attention, and build 1-2 e-sports venues that meet the functional needs of the event and the comprehensive utilization after the competition. Become the international capital of e-sports that leads Guangdong-Hong Kong-Macau Greater Bay Area, radiates the whole country and faces the world.

Second, strengthen e-sports 's content creation

(1) to support e-sports 's content creation and production. Encourage enterprises to strengthen e-sports 's game content and technological innovation, focus on R & D of mobile e-sports products that meet market demand and industry development trend, and create original masterpieces that carry forward socialist core values, represent the development direction of advanced culture, and spread the concept of civilization. E-sports game products, which have been developed and issued in Shenzhen and launched for one year and have great influence, will be rewarded up to 2 million yuan according to downloads, user activity, derivative event scale and other conditions. Game products selected by major e-sports events will be given an one-time reward of up to 5 million yuan.

(2) to cultivate and strengthen e-sports 's R & D institutions. Support the establishment of domestic and foreign e-sports R & D institutions in Shenzhen, enhance the overall R & D and original strength, and promote the creation and production of boutique e-sports games. Research and development institutions engaged in e-sports and related industries that have moved to Shenzhen and meet the requirements shall be given an one-time reward of up to 2 million yuan. Qualified e-sports software enterprises can apply for policy support in accordance with the relevant regulations of our city to promote the high-quality development of the software industry.

Third, cultivate the market main body of e-sports

(3) to cultivate and introduce e-sports leading enterprises. Vigorously introduce domestic and foreign industry leaders such as e-sports game research and development, e-sports event operation, e-sports media, etc., support relevant enterprises to set up regional headquarters and business headquarters in Shenzhen, and constantly cultivate and strengthen the main body of e-sports market. improve the ability of large-scale e-sports event operation, production and communication, and commercial development. An one-time subsidy of up to 5 million yuan shall be given to newly introduced leading enterprises at home and abroad or relevant institutions.

(4) to support the innovation and development of e-sports Club. We will actively cultivate and vigorously introduce high-level e-sports clubs, giving a maximum of 2 million yuan per season to those who register in Shenzhen and hold the name of the "Shenzhen" team and participate in international and national top e-sports competitions. According to the category, influence and ranking of the event, a maximum of 5 million yuan will be awarded.

Fourth, build e-sports 's competition and activity system.

(5) to introduce brand competitions. Strengthen docking with domestic and foreign e-sports industry associations and e-sports game leaders, and support international and national high-level e-sports events to be held in Shenzhen. A maximum of 8 million yuan will be given to qualified international high-level e-sports events held in Shenzhen, and up to 5 million yuan will be given to qualified national high-level e-sports events held in Shenzhen.

(6) to cultivate independent brand competitions. Relying on the local e-sports game leader, we will cultivate distinctive and influential independent brand e-sports events, support the holding of high-level events such as Guangdong-Hong Kong-Macau Greater Bay Area electric competitions and university electric competitions, and build an independent IP brand competition system. E-sports events with good development prospects, great market value and great influence will be subsidized up to 2 million yuan each time.

(7) to hold a series of e-sports activities. We will support enterprises and institutions to hold industrial activities such as e-sports fairs and e-sports forums, and subsidize projects that meet the requirements of no more than 50% of the actual investment and a maximum of 5 million yuan. We will support the integration of e-competition elements into public spaces such as parks, neighborhoods, parks and scenic spots, develop new consumption scenes such as competition performances, entertainment shopping, leisure tourism, and specialty food, and hold e-competition weeks, e-sports Carnival and other activities. we will promote the integration of e-sports culture into urban life, and subsidize projects with good social benefits and greater influence no more than 50 per cent and a maximum of 1 million yuan.

V. perfecting the carrier of e-sports 's industrial development

(8) to build multi-level venues for e-sports events. We will speed up the construction of large-scale professional venues for e-sports events that meet the standards of international events, support e-sports enterprises, e-sports event operators, e-sports Club and social forces to invest in the construction of professional venues for e-sports events, encourage the use of existing venues and idle space to renovate and expand small and medium-sized e-sports venues, and the newly built or rebuilt e-sports venues that have been determined to meet the requirements. An one-time subsidy of no more than 30% of the actual investment and a maximum of 10 million yuan shall be given.

(9) to promote the development of e-sports industrial agglomeration. Plan and build an e-sports theme industrial park (base) where industrial elements such as e-sports research and development, event operation, e-sports live broadcast, training, derivatives development and so on, and subsidize the qualified e-sports industrial park (base) in accordance with the relevant policies of our city's cultural or sports industrial park (base). Support the development of e-sports 's product research and development, clubs, brokerage services, teams and other business incubators and mass innovation space, and provide a maximum of 2 million yuan per year for projects with a clear development model and good operation, with a subsidy period of no more than 3 years.

(10) to build a high-level e-sports training base. Strive for the establishment of the national team training base in Shenzhen, provide one-time financial support to the national team training base, and provide quality service and guarantee for the national team training. Give full play to the demonstration and driving effect of e-sports training base, attract global e-sports industrial resources to converge to the training base, and create an e-sports industrial agglomeration area integrating talent training, team training, event performance, entertainment services, rehabilitation and recuperation, tourism and leisure.

VI. Promoting the Industrial Integration and Development of e-sports

(11) to upgrade e-sports 's industrial development energy level. Support the use of cloud computing, big data, artificial intelligence, virtual reality, augmented reality, mixed reality, 5G, blockchain, naked-eye 3D and other new generation digital technologies to enhance e-sports 's content production and dissemination capabilities, and promote the development of e-sports 's live streaming, brokerage, information, training, equipment and other surrounding industries. Make good use of existing TV channel resources to support mainstream media platforms to participate in the production and dissemination of competition content. A maximum of 2 million yuan will be given to projects with good development prospects and exemplary leading role.

(12) to promote the joint development of e-sports 's industry. We will support the development of Guangdong-Hong Kong-Macau Greater Bay Area and e-sports 's industrial alliance, and strengthen cooperation with Guangzhou, Hong Kong, Macao and other places in the building of industrial chain, the holding of events, publicity and promotion, and talent exchange. Make full use of the advantages of Hong Kong as an international city and the core hub of the international high-speed Internet to create a platform for China's e-sports industry to expand its global influence. Support Shenzhen e-sports enterprises to participate in overseas trade fairs and promote more e-sports products and services that demonstrate the excellent traditional Chinese culture to "go out". The approved export projects of excellent e-sports products will be supported by a maximum of 2 million yuan.

VII. Optimize the environment for e-sports 's industrial development

(13) strengthen the service management of the industry. Encourage social forces to set up e-sports trade associations and give full play to the role of the association in integrating resources, optimizing layout, and expanding fields. We will speed up the cultivation of e-sports intermediary service organizations and support them in providing professional and refined services in event promotion, event planning, advertising sponsorship, operating brokerage, and personnel training. E-sports leading enterprises are encouraged to build public service platforms, comprehensively optimize the supply of services, and provide up to 2 million yuan in financial assistance to qualified platform projects.

(14) to promote the construction of industry standardization. We will support e-sports 's leading enterprises and trade associations in formulating a unified standard system for international and domestic industry standards, and issue universal, normative and leading industry standards such as e-sports events, education and training, construction of venues, athletes management, and webcast of e-sports events, so as to promote the healthy and orderly development of the industry.

(15) to train e-sports professionals. We will strengthen the training of e-sports professionals and support qualified e-sports talents to apply for the Shenzhen Industrial Development and Innovation Talent Award. Universities and vocational colleges in Shenzhen are encouraged to set up e-sports majors and set up e-sports training rooms. Explore the establishment of e-sports reserve personnel training system to train multi-level e-sports talents. Support enterprises, trade associations, and professional institutions to set up e-sports training institutions and training bases to carry out professional skills and industry standards training, such as event interpretation, e-sports referee, brokerage management, organization and operation, broadcast production, etc., and grant up to 1 million yuan to institutions or bases that meet the requirements.

VIII. Supplementary provisions

(16) to formulate supporting operating rules or implementation measures. The Municipal Bureau of Culture, Radio, Television, Tourism and Sports is responsible for explaining this measure, formulating supporting operating rules, strengthening the performance evaluation of policies and measures, and dynamically adjusting according to the implementation effect. Each district (new area, cooperation zone) may, in the light of the actual situation of the district, formulate specific implementation measures in accordance with these measures.

(17) the sources and management of funding. The funds required for this measure shall be financed from the special funds for the development of the municipal culture and sports industry. The Municipal Bureau of Culture, Radio, Television, Tourism and Sports shall strengthen the performance evaluation and standardized management of funds in accordance with relevant regulations to ensure the effective use of subsidized funds.

(18) this measure shall be implemented as of July 10, 2023 and shall be valid for 3 years.

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