Shulou(Shulou.com)11/24 Report--

According to the tablet shipment data released by Canalys in the first quarter of 2023, Glory Tablet ranked third in the domestic tablet market with 10.9% market share in the first quarter, with a synchronous growth rate of 66%.‏

From the perspective of market structure, Huawei and Apple still have a relatively large voice in the tablet field. A more obvious trend is that although there is still a certain gap between the third-place Glory and the top two players in terms of share, the annual growth rate of 66.5% can't help but make people look forward to this brand. With the outstanding growth power of Glory in the tablet market, this also makes Glory the most powerful impact on the high-end tablet market pattern, and also becomes the biggest "threat" of the top two players, challenging their status. Perhaps it's just a matter of time.‏

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The rapid growth of Glory in the tablet market cannot be separated from the promotion of excellent products such as Glory Tablet V8 Pro. After all, after years of brutal growth of tablet products, consumers are now relatively "cautious" in choosing tablets, which proves the strength of Glory.‏

On July 12, Glory brought another powerful product to the tablet market, Glory Tablet MagicPad 13.‏

If Glory Tablet V8 Pro is a "test" of Glory in the high-end tablet market, then Glory Tablet MagicPad 13 sends a very obvious signal_Glory Tablet V8 Pro "paving" in the high-end market, making Glory Tablet MagicPad 1 3 more high-profile impact on the high-end tablet market, breaking the existing pattern of the market.‏

MagicPad 13 is the first product of Glory Magic series. With several years of growth, Glory Magic, like Huawei Mate, has become the most iconic brand symbol in the technology circle. Magic stands for innovation, breakthrough and high-end.

Glory launched the first tablet product in the Magic series, which also means that it itself is a more high-end, flagship product positioning.

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Of course, the domestic tablet market is still a very difficult bread, Huawei is also after many generations of products, with a strong product breakthrough, only to break Apple's monopoly situation.

So where does the glory tablet MagicPad 13 challenge the high-end tablet market pattern? What gave Glory enough confidence and confidence? We might as well disassemble and analyze the product forces surrounding the Glory Tablet MagicPad 13.‏

The screen has always been the core demand of consumers for tablet products. For this reason, Glory Tablet MagicPad 13 is equipped with the industry's only 13-inch 2.8K IMAX Enhanced eye protection screen. You know, many thin and light screens are 13 inches, and Glory's choice of 13 inches is obviously well thought out. This largest screen of the same size brings an office experience comparable to PC, while taking into account portability.

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This screen is also full of display quality, including quadruple authoritative eye protection certification, 1.07 billion color display, 100% sRGB color gamut,<$E<1, industry-leading 2.8K resolution, 144Hz advantage and so on.‏

Why did Glory choose 13 inches as the screen size of the new tablet? Behind this was Glory's many years of thinking. In an interview after the press conference, Zhao Ming said that Glory's notebook started from 14 inches, and Glory has long been thinking about 13 inches as a lightweight office. This is a "crossover tablet," a solution that combines the advantages of traditional tablets and 13-inch laptops.

Vice President of Product Line of Glory Terminal Co., Ltd.@ Glory Old Bear's Science Popularization Weibo also mentioned this point:

The core demand of many consumers to buy tablets is the large screen and the use experience behind the large screen. Glory always promotes product research and development with the real needs of consumers. Glory Tablet MagicPad 13 integrates the latest understanding of Glory for large screen. With leading hardware layout and deep bottom technology innovation, it brings a brand-new 13-inch large screen with gold audio and video office screen size, which is the size of gold audio and video office screen. At the same time, Glory Tablet MagicPad 13 uses four-fold authoritative eye protection screen and Glory self-developed eye protection black technology to achieve the ultimate eye protection experience, making users more comfortable to use.‏

Second, Glory Tablet MagicPad 13 also brings a unique bare-ear 3D audio experience, or the first QQ music quality certification space audio tablet, and at the same time passed IMAX Enhanced certification, which also makes Glory have the strength to challenge the strongest sound quality tablet within ten thousand yuan.

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3D spatial audio is simply speaking, this is a more immersive and spatial audio technology than stereo and surround sound, but at present,"spatial audio" is basically exclusive to TWS headphones, and has not yet "stepped into" the tablet field. But outside of TWS headphones, user demand for 3D spatial audio has always existed.‏

For this reason, Glory Tablet MagicPad 13 creates "naked ear 3D space audio" for users, and Glory Old Bear comments on this technology as follows: it truly reconstructs a virtual sound space.‏

On the MagicPad 13 of Glory Tablet, 3D spatial audio is like putting people in a surrounding sphere, rendering a sense of experience as if they were present, giving users the best "original sound" listening feeling.

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Behind the implementation of this technology, there are obviously very high hardware requirements for speakers and other configurations. For this reason, the Glory Tablet MagicPad 13 is equipped with eight speakers, with a speaker low-frequency core area of 494 square millimeters, which is larger than the iPad Pro 450 square millimeters and MacBook Air 476 square millimeters. Glory Tablet MagicPad 13 has become one of the tablets with the largest number of speakers in the industry. The strong hardware foundation also enables Glory Tablet MagicPad 13 to achieve all-round crushing of friends 'products.‏

Glory creates "bare-ear 3D space audio," which is the "first time" in the tablet field. Let good sound come out of the screen. This audio experience is also unique in the whole tablet market. The advantages are self-evident.‏

In recent years, under the leadership of Huawei, tablets have also begun to emphasize productivity. For the so-called productivity, Glory naturally has its own ideas, especially Glory has been immersed in PC and mobile phone fields for many years, Glory has a more acute insight and understanding of consumers 'deep needs.‏

For example, the 13-inch large screen mentioned above is actually Glory's innovation in tablet productivity. Of course, the innovation here is much more than that.‏

For example, Glory aims at the two core office scenarios of large screen requirements and document processing and efficient meetings, creating super office capabilities, perfectly meeting the strong needs of current professionals in mobile office.‏

The first choice is document processing, a typical office scenario.

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Glory Tablet MagicPad 13 creates a brand new Glory document, supporting document collection, sorting, viewing and editing. Specifically speaking, when the files downloaded or received on the tablet side have been used, they will be automatically classified into Glory Document APP. If you need to find these documents, you can directly enter the App for query.‏

I have to say, this function is really too practical, for example, the leader sent you some PPT, Word on WeChat, after a few days to find, you have to frequently read chat records, especially troublesome, very low efficiency. With the brand-new Glory Document, the whole process from storage to viewing to editing is completed in one go, without manual storage, which simply and roughly solves the urgent needs of users in document query.‏

In addition, Glory Document App also supports document format conversion, smooth professional editing and efficient document input. On Glory Tablet MagicPad 13, you don't need to download special Office software, such as "Document Format Conversion," and you can experience it for free in Glory Document App without recharging members. On document input, thanks to the advantages of screen touch, stylus and keyboard, Glory Tablet MagicPad 13 also supports global handwriting, handwriting drawing, review and annotation capabilities, and productivity advantages are fully extended.‏ ‏

"Meeting" is also the most typical office scene for professionals. Traditional PC products are too bulky and not suitable for "meetings" anytime, anywhere. Tablet products are different, tablet not only has a large screen comparable to PC, but also a lighter, portable familiar, so the glory tablet MagicPad 13 creates super meeting capabilities.‏

For example, Glory MagicPad 13 supports multi-person voice-to-text function, which can recognize different voices for text conversion, and can also export one person's content directionally; For example, AI Noise Reduction 2.0 can actively filter background noise, no matter where you meet, it is a calm posture; Network sharing can connect hotspots with one click, so that Glory MagicPad 13 can easily enjoy the same high-speed Internet access as mobile phones; You can even use Glory MagicPad 13 as your HD conference projection screen for convenient display of materials and PPT; wireless projection mode also realizes milestone capability at the output end, and users can use the tablet as a secondary screen of the computer.‏

Adhering to the "two-wheel drive," you should be able to understand the product advantages of Glory MagicPad 13 in the high-end tablet market. All of them are two-wheel drive innovations around the pain points of users, the obvious and hidden needs of consumers and the gaps in the industry.‏

"Two-wheel drive" is a concept often mentioned by Glory. Simply put, it is based on the insight into the deep needs of consumers and the forward-looking ability of future technologies. Through continuous investment in technological innovation and R & D, a unique "glory" path focusing on consumer experience and focusing on innovative products as its core competitiveness is taken out.

For example, there are only a few 13-inch large screen tablets in the industry, but users 'demand for large screen tablets has always existed. All Glory can take the lead in launching MagicPad 13, and carry out extreme innovation and upgrading around the two core requirements of large screen and productivity, so as to fully fill the experience value of this screen.

For example, although past tablets also emphasize productivity, users often buy them back and become "iQiyi." The reason is simple. The innovation of these products around so-called "productivity" is "superficial" or even a breakthrough in some paper parameters.‏

What is productivity innovation? This is not a simple empty talk, but innovation based on industry insight and understanding of consumer needs. Behind it is "user-oriented," which starts from the identity of users and obtains thoughts and conclusions from actual use.

Only in this way can we create a good product that can really surprise users. Only when the consumer experience is satisfied can it be called the right innovation, such as the Glory Tablet V8 Pro, especially the Glory Tablet MagicPad 13.‏

In an interview after the press conference, Zhao Ming honored the tablet MagicPad 13's bare-ear 3D spatial audio technology, and also talked about the innovation that Glory understood.

"Everyone is not used to watching tablets. I think it's good to have stereo speakers. I never thought of it. In terms of sound quality, we introduced spatial audio technology into tablets. A change like ours is refreshing. Zhao Ming said that consumer demand is ubiquitous in life. The key is whether thinking can break through. Glory continues to accumulate in the field of audio and video technology and in all aspects, constantly breaking boundaries. Therefore, Glory launched these products into Glory's understanding of consumers and thinking about this field, ultimately bringing truly unique and unique value to users.‏

Including Glory Old Bear in the popular science micro blog of the product, also mentioned this point many times_insist on deep insight into consumer demand, always promote product research and development with the real demand of consumers.‏

This concept of "two-wheel drive" runs through all Glory products, such as Glory mobile phones, around the needs of consumers at different levels, different user scenarios, Glory 90 series high-face design and powerful image and eye protection capabilities, meeting the needs of users. Just released Glory Magic V2, but also the weight of large-screen folding mobile phone to the level of straight-screen machine, so that folding screen mobile phone towards 9.9mm era, this is also the experience of two-wheel drive innovation concept_after all, the current folding screen mobile phone is the user's complaint, but also the most urgent solution, the first is the "overweight" problem.‏

Therefore, back to the glory tablet MagicPad 13, whether it is the core competitiveness of the glory tablet MagicPad 13 around the large screen, productivity, space audio, etc., or the release of the glory tablet MagicPad 13 itself, this can be regarded as the product of the glory "two-wheel drive."‏

In the context of the growing demand for mobile office by a new generation of consumers, MagicPad 13 was officially born. It is also thanks to this advantage that the MagicPad 13 of Glory Tablet jumps out of the "innovation framework" of Apple iPad more importantly, walks out of its own innovation road, and creates advantages that Apple iPad does not have.

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If Apple iPad is the definer of tablet rules, then MagicPad 13 is the challenger and breaker of this rule. Therefore, this is the ambition of the MagicPad 13 to break the high-end tablet market.‏

The data released by Canalys also proved that Glory had already shown a tendency to break down on this track created by Glory itself. All this was only a matter of time.‏

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