Shulou(Shulou.com)11/24 Report--

On July 13, according to Alipay's open platform, Alipay's search direct upgrade and added three new marketing capabilities-courtesy of members, joint marketing coupons and custom ranking of coupons-can allow merchants to shorten the access path of member customers and improve the way and efficiency of coupon marketing.

Specifically, through "admission courtesy", merchants can directly put in the rights and interests of new members in Alipay search to achieve quick membership after search; "joint marketing coupons" are the cross-border marketing capabilities provided by Alipay for brands and retailers, supporting brands to configure brand coupons on Alipay platform and putting them into the search direct of retailer Mini Program to increase customer acquisition channels and order conversion. In addition, when the merchant's search direct has multiple coupon promotion plans, the merchant can manually set the display order to meet the merchant's operational needs, or choose to be intelligently sorted by the platform algorithm according to the efficiency and effectiveness of the coupon.

It is understood that Alipay search is equivalent to the "window" of merchants in Alipay App, which can aggregate and present merchants' Mini Program services, life number content, and undertake brand promotion, marketing activities, membership, coupons and other marketing capabilities, which is one of the shortest ways for users to actively visit and revisit merchants.

At present, Alipay search direct message-related functions have covered all industries, merchants and service providers can be configured and activated in Alipay merchant platform (b.alipay) and Alipay service provider platform (p.alipay.com) respectively.

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