Shulou(Shulou.com)11/24 Report--

The real "wealth management products" have to look at Huawei's folding screen, which is not a joke.

Just recently, according to a supply chain source, Huawei has revised its shipping target for Mate X3 folding screen phones to more than 3 million units from 1.47 million previously set, and Huawei has gradually increased its parts orders as Huawei foldable screen phones have bucked the trend.

Is it still hard to get a machine when it comes to market in March? The real "wealth management products" also depend on the release of Huawei Mate X3 Huawei Mate X3 in March this year. According to the usual price trend in the mobile phone market, a price reduction will occur about three months after the release of a mobile phone. If you encounter activities such as e-commerce promotion, there will even be a substantial "official downgrade" phenomenon, which is very common.

Of course, there are also some products that are highly sought after by the market and consumers, whose prices remain stable after they have been on sale for a long time, and there will even be a "price increase" by a third party. The most representative of these is Huawei Mate X series folding screen phones, such as Huawei Mate X2 two years ago. Even two years after its release, the second-hand market still maintains a high price of tens of thousands of yuan, while those with slightly better quality have become a "scarcity" at present.

The Huawei Mate X3 just mentioned above has once again become a "wealth management product".

It is observed that this product has been in short supply since its launch in March, and there have been shortages in both online and offline sales channels, including Huawei JD.com 's proprietary store.

What is even more "exaggerated" is that in third-party platforms, Huawei Mate X3 generally has a "price increase". For example, the original price of 12+256GB is 12999 yuan, but many merchants have an increase of about 3000 yuan. The original price of 13999 yuan of the 512GB version is about 18000 yuan, the premium is as high as 4000 yuan! It's very exaggerated.

In addition to online, it is not easy for consumers to buy this product in offline stores, and many stores do not have the Mate X3 in stock. It is understood that if you want to buy this product, you not only have to pay a deposit of 500 yuan, but also have to wait in line, which also reflects that Huawei Mate X3 is indeed a well-deserved "wealth management product" in the mobile phone circle. You know, Huawei Mate X3 has been on the market for three months, a mobile phone can remain popular for up to three months, and one phone is hard to get, which I'm afraid iPhone can't do.

Product strength and brand advantage are the best certification for Huawei Mate X3 strength that Huawei Mate X3 can become a scarce product in the high-end flagship, with its own premium label, consumers are willing to choose this product even for price increases, which is naturally inseparable from their own product strength and brand advantages.

The first is brand advantages. Huawei is a well-deserved representative of high-end brands and the only domestic brand that can arm wrestle with Apple iPhone in the high-end market, there is no doubt about this. The "folding" shape and high prices of folding screen phones are also regarded by many consumers as a status symbol. Huawei + folding screen, this pair of buff blessings, is very attractive to high-end users.

In fact, it is also the most important-- the product power advantage created by Huawei Mate X3, the author briefly analyzes:

We know that for a long time, the most criticized by consumers of folding screen phones is not the high price, but the high weight.

Behind the overweight of folding screen phones, it is also the manufacturers'"compromise" in hinge technology, screen reliability and so on.

For this reason, the first thing Huawei Mate X3 brings is the "light revolution" of folding screen phones, as light as 239g, the extremely thin thickness of foldable 11.08mm and expanded 5.3mm, and the extremely thin body design, making Huawei Mate X3 well-deserved one of the flagships of the thinnest folding screen on the market.

Huawei Mate X3 not only realized that the large-screen folding phone is lighter and thinner than the large-screen straight-board phone for the first time, but also ensured the functional reliability and the ultimate experience on this basis, really achieved weight loss without losing weight, and once again pushed the folding screen phone to a new height.

Not only light and reliable, comprehensive capabilities fully evolved before, Yu Chengdong said: water drop hinge is Huawei's exclusive patent, if you see that there is no gap in any company's folding screen, it must be the use of Huawei's patent. Through years of accumulation and iteration in hinge technology, Huawei has realized the promotion and evolution of a new generation of double-spin water drop hinges on Mate X3.

In terms of material innovation, in order to meet the ultra-high standards of weight loss and reliability, Huawei's R & D team overcame the difficulties and assiduously developed the industry's strongest 700MPa "wing aluminum" as a hinge material, realizing weight reduction and strength improvement on the core components of the fuselage.

Huawei Mate X3 also combines aperture narrowing technology and dual-rail drive structure to greatly improve the reliability of the hinge, bringing unprecedented anti-extrusion and deformation resistance of hinges. Regardless of whether the hinge is closed or flattened, Huawei Mate X3 is integrated, with proper resistance in the opening and closing process and smooth hovering, bringing an elegant and extremely moist feel experience.

In addition to the reliability of the hinges, Huawei Mate X3's inner and outer screen reliability has brought a revolutionary improvement, which is definitely the strongest display screen of the folding machine so far.

Huawei Mate X3 outer screen uses ultra-reliable Kunlun glass, which is widely praised and tested by users, so that the ability to withstand falls is enhanced to 10 times, so that it is really not afraid of falling and ultra-reliable quality. The laminated design of the inner screen uses the industry's first non-Newtonian fluid material. Compared with the previous generation Mate X2 inner screen, the impact resistance is improved to 4 times, making it easy to cope with a variety of use scenarios and environments. Not only that, Huawei Mate X3 also supports IPX8 water resistance, wet hands can also effectively touch the screen to meet the needs of users in more scenarios.

It is worth mentioning that in terms of communications, Huawei Mate X3 is equipped with an upgraded version of the two-way Beidou satellite message function, which can not only send connected messages to the outside world, but also receive responses from the outside world without ground network signals, which can still multiply your sense of security in extreme circumstances. Huawei Mate X3 supports multiple locations to generate track maps and adds a "quick help" function, which can quickly select key content and generate a distress message.

There are many "cool techs" on Huawei Mate X3, such as super-perceptual XMAGE image, periscope telephoto lens with 5x optical zoom, hovering photography and many other functions, which can control the picture more accurately, unlock more new photography methods, and bring the shooting experience of full focus and full scene. In terms of battery life, Huawei also has a unique emergency mode, which supports 12-minute emergency calls at 1% low power, or bright code 10 times, or code scan 4 times.

Through a simple analysis of the power of Huawei's Mate X3 products, it is not difficult to find the secret of its "hard to get one phone"-a variety of disruptive innovations that meet all users' expectations for folding screen phones. Huawei Mate X3 has won the market favor with its revolutionary all-around experience, not only as a scarce product of the high-end flagship, but also as a status symbol, with its own premium label.

Written in the end: the process from the introduction of the folding screen to being recognized by the market and users is essentially the process that manufacturers continue to solve users' pain points through technological innovation. As early as 2019, Huawei first launched the first folding screen flagship Huawei Mate X, and in the following four years, Huawei continued to solve the problems of folding screen phone creases, hinges, weight, durability, as well as innovative image, communication, interaction and other aspects of the experience. So far, Huawei is still the only head phone manufacturer in the industry with three major folding forms: internal folding, external folding and vertical folding, and Huawei Mate X3 is also the seventh folding screen phone launched by Huawei. Not only stimulate users' desire to buy, but also inject a shot in the heart into the folding machine market. It is worth mentioning that Huawei has occupied more than 50% of the domestic folding screen market for three consecutive years, and Huawei already has absolute dominance and voice in the entire folding screen mobile phone market.

All in all, Huawei has been using technology to lead the development of folding screen phones, exploring the ultimate form of folding screen phones. And do what other manufacturers can not do, solve the problems that other manufacturers can not solve. Take consumer demand as the center, rely on the first-mover advantage and keen market sense, constantly innovate technology, upgrade user experience, and solve the difficulties of the folding machine industry, which is the root cause of users' recognition of Huawei folding screen.

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