Shulou(Shulou.com)11/24 Report--

On the morning of July 13, Beijing time, it was reported that on Wednesday, local time, Adobe Analytics data showed that on the first day of Amazon's two-day Golden membership Day (Prime Day) shopping event, sharp discounts attracted shoppers who like discounted goods, especially spending a lot on home appliances and toys. AOL sales rose nearly 6% year-on-year to $6.4 billion (currently about 45.888 billion yuan).

For months, rising interest rates and food prices have led American consumers to delay buying big-ticket items, waiting for the best discounts.

Compared with the average daily sales in June, online sales of home appliances increased by 37%, while toy sales increased by 27% on the first day of the promotion.

The average spending per member-day promotion order rose to $56.64 from $53.14 a year ago, according to Numerator, a data company.

Adobe Digital Insights estimates that Amazon's daily membership promotion will generate between $12 billion and $13 billion.

Amazon didn't immediately respond to a request for comment.

At present, American consumers give priority to travel experience rather than non-essential spending in terms of travel spending. To attract more customers, Amazon has partnered with Priceline, a travel booking site, to offer discounts to American consumers.

In the weeks leading up to Golden member Day, July 11-12, loyalty program members can get "invitation-only deals" where shoppers can request invitations to buy specific products they want to buy.

Retail rivals Wal-Mart, Target (tgt) and Best Buy (BBY) also offer big discounts this week. Wal-Mart also used the week to offer a 50 per cent discount on annual membership to attract more consumers to join its Walmart+ subscription programme.

Rob Garf, vice president and retail general manager of Salesforce, a customer relationship management service provider, said consumers are now used to comparing prices from different retailers during the Golden week, which means Amazon is facing increasing competition.

Garf says people are shopping online and the conversion rate in retail stores is falling. The conversion rate refers to the ratio of consumers who visit the store to those who buy goods.

"this means that consumers' profits are falling every time they visit retail stores," Mr. Garf said. He said Wal-Mart was "following Amazon's example" when it launched Gold member Day in 2015, offering a substantial discount to "positively influence" member registration.

The week of Gold Day trading "is not just about selling and offering discounts, but about Wal-Mart and other companies seeking to acquire new customers and turn them into strong lifetime value," Mr. Garf said. "

Tom McGee, chief executive of the International Association of Shopping Centers, said promotions such as Golden member Day, Wal-Mart + Consumer week and Target Promotion Day "led to across-the-board consumption, including small and large retailers."

Shoppers can get up to a 16% discount on electronics at retail stores on Wednesday, local time. According to Adobe Digital Insights, there is a discount of 13 per cent for   clothing and 15 per cent for toys.

Pandey of Adobe says Golden members Day is a good opportunity to buy back-to-school supplies, especially clothing and electronics, which are up 26 per cent and 12 per cent respectively compared with average daily sales in June.

Sixty-nine per cent of shoppers plan to buy back-to-school goods during the members' day promotion, according to accounting firm Deloitte. But that spending is expected to fall for the first time in nine years, as sticky inflation hampers purchases of non-essential goods.

Adobe's data comes from direct consumer transactions that have been visited more than a trillion times on U. S. retail websites.

Meanwhile, nearly 900 employees at an Amazon warehouse in Coventry, UK, went on strike for three days over a wage dispute from July 11 to 13, which overlapped with the Gold members Day promotion.

Amazon said that the warehouse does not provide order services directly to customers and will not affect customers.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.