Shulou(Shulou.com)11/24 Report--

According to CTOnews.com news on July 13, Keep officially listed on the Hong Kong Stock Exchange today under the stock symbol "3650". It opened at HK $30.30 per share, up 4.77% from the issue price of HK $28.92, with a market capitalization of HK $15.928 billion (CTOnews.com Note: currently about 14.606 billion yuan).

Keep offered a total of 1083.9 million shares, including 9.755 million international shares and 1.084 million public offerings, of which the Hong Kong public offering portion was approximately 3.08 times oversubscribed and the international offering portion was approximately 1.37 times oversubscribed.

In addition, Shenzhen Fengda Technology Co., Ltd., Fuqing Shengde Carroll Investment Co., Ltd., and Xiamen Qunxin Machinery Industry Co., Ltd. together subscribed for the offering shares with a total amount of approximately US $9.79 million (about HK $76.54 million) as cornerstone investors.

Based on the number of monthly active users and the number of exercises completed by monthly active users, Keep is the largest fitness platform in China, and 77.5% of Chinese fitness people know Keep App, according to the report. In 2022, an average of about 76.6 per cent of the total number of Keep monthly active users who provided age information were under the age of 30.

According to the latest prospectus, Keep's revenue in the first quarter of 2023 was 447 million yuan, an increase of 7.2 percent compared with 417 million yuan in the first quarter of 2022.

Over the past three years, Keep's total revenue has grown continuously, from 1.107 billion yuan in 2020 to 1.619 billion yuan in 2021, and further to 2.212 billion yuan in 2022.

In terms of operating data, the average number of monthly active users of Keep in 2020, 2021 and 2022 were 29.7 million, 34.4 million and 36.4 million respectively. The penetration rate of members of the Keep platform increased from 6.4 per cent in 2020 to 9.5 per cent in 2021 and further to 10.0 per cent in 2022, higher than the Chinese industry average of 5.8 per cent in 2022.

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